Private venture in the industry of high added value bakery products, supplying regional retailers and targeted markets. Entrepreneur – in charge of Sales and Strategic Planning.• Structuring of the company from its onset, rounding all edges that hindered the viability of the business – including using market analysis to improve the method of operation, the definition of the business model and its strategies, the assembly of the industrial operation, the hiring and managing of personnel, sales channels logistical operations and all contract negotiations.• Responsible for commercial management, from distribution channel strategy (direct and indirect), category management (CM), product portfolio to sales planning, management, sales control, and seasonality, aiming to increase market share and customer portfolio, ensuring the achievement of growth and profitability goals set by the business; Responsible for close relationships with clients and buyers, including key-accounts;• Human Resources management of employees and outsourced services (hirings, firings, evaluations, trainings/development, diagnostics and prognostics);• Responsible for meeting the demands of the appropriate regulating bodies and government institutions during the restructuring of production as well as through everyday business operations (CETESB, ‘Vigilância Sanitária’, ANVISA, Inmetro, INPI, among others);• Negotiation of contracts with all suppliers and their subsequent implementation (contract negotiation; integration between the teams working the POS and strategic sales and growth planning for each client);• Design, planning and implementation of strategies to increase sales, reduce costs of sales and operations.• Establishing success indicators (KPIs), monitoring and measuring results.Establishing success indicators (KPIs), monitoring and measuring results.Establishing success indicators (KPIs), monitoring and measuring results.

Family company in the Food Industry supplying some of the largest retail groups in Brazil.• Conducted the company’s restructuring after acquisition, redefining all the structure and strategy, promoting a change of focus, scaling up sales and operations, substantially increasing turnover and productivity, expanding the client base and conducting expansion projects.• Charged with the company’s commercial and marketing strategies, distribution channel strategy (direct and indirect), category management (CM), product portfolio, as well as, especially managing key-accounts, budget, and funds negotiations, sell-in, sell-out, trade marketing, PDV, mark-up construction and definition, pricing as well as brand registration and management with the INPI and other authorities;• Negotiated and acquired the necessary machinery to restructure production, increasing productivity and production capability.• Monitoring and quantitative analysis of business performance, customer satisfaction, brand positioning and competition, through data analysis and information gathering, and recommendations based on reports generated on such information, customer visits, all to allow better and more accurate decision making.• Structuring of trade marketing, development of PDV materials and sales incentive tools.• Direct involvement in the development of new products, including custom made products for partner companies (both for outsourcing and private label).• Turnover and volume increase of over tenfold at the end of the term, with higher productivity;• Expanded market share and brand recognition;• Structured trade marketing, as well as developed POS materials, tasting events, and sales incentive tools;Past Direct Clients in Brazil: Grupo Pão de Açúcar (Groupe Casino), Carrefour, Walmart, Eataly, Four Seasons Hotel São Paulo;

Educational Institution maintained by the IMED Instituto Metodista de Educação in Birigui-SPCollege Professor in the courses of Business Administration and Accounting. • Taught courses in the Management Axis, such as HR Administration, Strategy, Entrepreneurship, Business Plan, Quality Management, among others, in the Business Administration and Accounting bachelors.• Was responsible for the course program and their constant improvement for all the courses taught.• Advised countless graduating work and was a member of just as many examination boards relating to my field of study.• Was a member of the Faculty Structuring Core (Núcleo Docente Estruturante - NDE) and of the strategic counsel of the College.• Participation in dozens of Business Administration academic events.

Educational Institution maintained by the Centro Universitário Católico Salesiano Auxilium in Araçatuba-SP. College Professor in the course of Business Administration.• Taught the course Management Information Systems, in the Business Administration bachelor’s.• Was responsible for the course program and its redesign to include hands-on classes.• Was part of dozens of graduation work examination boards.