Creative Manager / Lead Production Designer
San Clemente, Ca
Collaborate closely with Management Team to conceptualize and produce creative solutions that enhance the brand and drive revenue. In addition to senior graphic design responsibilities, I began to hire, train, and manage a creative team. Oversee assigned jobs and delegate production work as needed to maintain high level of efficiency. Analyze and determine overall quality standards on completed jobs. Research and Implement VDP software to streamline production process. Develop, organize, &… Show more Collaborate closely with Management Team to conceptualize and produce creative solutions that enhance the brand and drive revenue. In addition to senior graphic design responsibilities, I began to hire, train, and manage a creative team. Oversee assigned jobs and delegate production work as needed to maintain high level of efficiency. Analyze and determine overall quality standards on completed jobs. Research and Implement VDP software to streamline production process. Develop, organize, & manage digital marketing strategy including social media presence, wordpress content development, and constant contact email design execution. In addition to production design responsibilities, my role was to develop & support brand initiatives and maintain brand consistency; acting as the brand gatekeeper for all design elements. Create and establish internal design guidelines, digital assets and graphic archives. Responsible for all internal marketing and sales collateral. Directly communicate with account executives, clients, and vendors to ensure consistent creative operations. Ensure that customer and manufacturer compliance specifications are met. Research, develop and successfully implement consistent workflow application for Trend's production process. Formulate and execute creative hiring process for freelance and in-house designers.Trend sold the company at the end of 2015. Show less
