Larry Baumann Email & Phone Number

Mount Pleasant, Sc, Us

Gaithersburg, Maryland, United States

Led the development and execution of employee, product, and corporate communications initiatives to inform and inspire employees and drive global COVID vaccine awareness.𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽: Provided strategic counsel and writing support for seven executive leaders for internal and external engagement. Delivered more than 200 leadership messages, videos, speeches, articles, social media posts, and presentations to inform employees about product milestones, company achievements, and progress against the broader business strategy.𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗶𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Helped lead the evaluation and development of new employee communications infrastructure and channel strategy to onboard and engage 2,000 new employees during the pandemic. Achievements included: • Established content and communication strategies to support internal storytelling. • Implemented PoliteMail for streamlined email distribution and measurement. • Won Ragan Communications 2023 Newsletter of the Year for “The Jab.”𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Partnered with CHRO and CIO to lead more than a dozen campaigns to inform and engage employees about business priorities, such as restructurings, new enterprise software applications (UKG, SAP, ServiceNow, TalentSuite, Everbridge), COVID protocols and “ways of working,” global facilities transition, and emergency preparedness.𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: Collaborated with HR team to increase corporate reputation by building employer of choice recognition and awards campaign platform, leading to 2023 “Stevie Award for Great Employers” honor.

Charlotte, North Carolina Area

Orchestrated leadership communications and employee engagement initiatives for $4.1B fiber optics and network computing business, crafting strategic communications programs to foster stakeholder alignment and dialogue around business priorities.𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Developed strategies and narratives to help Division President demonstrate Corning’s technology leadership via speeches, videos, messages, social media, and briefings, such as Investor Day events and quarterly earnings, meetings with government officials, customer visits, and media interviews. 𝗜𝘀𝘀𝘂𝗲𝘀 + 𝗖𝗿𝗶𝘀𝗶𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Provided executive leaders with expert counsel to navigate complex issues and crises, including acquisition integrations (4); reorganizations (3); plant closures (3); the openings of plants (2) and a technology center; relocation of division headquarters; diversity, equity, and inclusion initiatives; and COVID-19 response.𝗖𝘂𝗹𝘁𝘂𝗿𝗲-𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: Collaborated with leadership team to develop a campaign to increase engagement in division purpose. Conducted focus groups, built narrative, and executed leader training to ensure consistent execution and uptake. Success of single business unit pilot led to year-two extension to full division.𝗙𝗼𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗔𝗹𝗹𝘆𝘀𝗵𝗶𝗽: Partnered with Division President, HR, and ERGs in 2020 to launch an employee education campaign to inspire allyship. Initiative helped fuel the formation of Corning Office of Racial Equity + Social Unity.𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Increased leadership communications effectiveness by 10 percent, based on internal “Climate Survey” of 25,000+ global employees.

Chicago, Illinois

Led high-performing, nine-person team in the development and execution of multiple internal and external strategic communications initiatives for $2B global medical technology company. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗥𝗲𝗮𝗰𝗵 + 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Revolutionized internal channels to elevate user experience and amplify internal storytelling, including the development and launch of a new corporate intranet platform, creation of a CEO blog, and redesign of the corporate employee newsletter.𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 + 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Developed multi-channel campaigns to ensure employee alignment with key business initiatives, such as the "Quality Matters" campaign, a global plan which transformed organizational attitudes toward quality controls following an FDA Warning Letter in 2012, contributing to its lifting in 2015.𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗖𝗵𝗮𝗻𝗴𝗲: Provided strategic counsel to leadership and managed communications for eight major restructurings and acquisitions. Led media relations and strategic message development for union and works council negotiations in Europe and the U.S., serving as the company spokesperson.𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Partnered with Marketing teams worldwide to broaden awareness of technical innovations and clinical expertise among hospital customers, caregivers, and media through earned and owned media PR campaigns.

Chicago, Illinois

Abbott Park, Illinois

Directed internal communications for the leadership of the firm's largest ($8B) division, offering daily counsel, writing support, and internal event coordination for the division president and VP of sales and marketing across primary care, oncology, and managed care franchises.𝗖𝗵𝗮𝗻𝗴𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Partnered with HR and executive leadership to maintain employee engagement and transform culture during workforce reductions, revenue challenges, and patent expiry. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Led planning and logistics for the “All In” campaign, featuring innovative storytelling formats, such as an executive leader video series, skit-driven quarterly town hall meetings held in local theater, remote field sales town halls, and multi-channel communications to convey evolving business strategy.𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: Led cross-functional team in developing inaugural social media policy, emphasizing adverse event reporting requirements and reputational impact on the product (CREON) and Abbott overall.𝗗𝗶𝘀𝗲𝗮𝘀𝗲 𝗦𝘁𝗮𝘁𝗲 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Leveraged PR expertise to craft education and awareness campaigns supporting cystic fibrosis (CREON) and testosterone replacement (Androgel) businesses, driving disease state awareness and product understanding.

Lake Forest, Illinois

Led global communications function for burgeoning $4B business, crafting integrated strategies to enhance brand awareness and consumer preference for leading pediatric, healthy living, and medical nutrition products such as Similac, Ensure, PediaSure, and Pedialyte. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗠𝗮𝗿𝗰𝗼𝗺𝗺𝘀 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Established global program templates, press releases, and provided media training for general managers across 40+ international affiliates, ensuring alignment and consistency across messaging, materials, and programming.𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝘆 𝗗𝗲𝗯𝘂𝘁: Orchestrated event and global media relations for grand opening of a $300M manufacturing facility in Singapore, featuring Abbott’s CEO and Singapore's Minister for Trade. Resulted in more than 135M global media impressions.𝗖𝗿𝗶𝘀𝗶𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Led cross-functional teams to effectively navigate and mitigate the reputational and business impact of 30+ issues in one year, including product crises in Israel and Lithuania, which were recognized with awards from the division president for exemplary crisis management.

East Hanover, New Jersey; Tarrytown, New York

Led external communications for four divisions, overseeing a diverse portfolio of brands including three $1B brands (Maxwell House, Nabisco, Oreo) and a dozen $100M brands such as Planters and Life Savers.𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗮𝗻𝗱 𝗦𝗮𝗹𝗲𝘀 𝗚𝗿𝗼𝘄𝘁𝗵: Orchestrated the Silver Anvil-winning Barnum’s Animals Crackers program, driving a 40% sales increase. Led a campaign for Life Savers resulting in a 24% sales gain versus the previous year.𝗠𝘂𝗹𝘁𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Supported initiatives like the “Gospel Talent Search,” Hispanic Heritage Month, and English as a Second Language programs, leading to a 200% increase in visibility for Kraft in multicultural media outlets.𝗜𝘀𝘀𝘂𝗲𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Partnered with the government affairs team to address controversial issues such as childhood obesity, product ingredient profiles, and advertising/marketing practices.𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗖𝗼𝘂𝗻𝘀𝗲𝗹 𝗮𝗻𝗱 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Counseled senior executives and developed corporate position statements. Served as a company spokesperson, representing corporate viewpoints effectively.

New York, New York

Supervised Dr. Scholl’s, Audiovox and 1-800 CONTACTS accounts, managing staff of five and annual budgets of $1.5M.𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Developed the "Spring Training for Your Feet" program for Dr. Scholl’s to enhance brand promotion and educate women on proper foot care. Secured media coverage on popular shows like “LIVE with Regis & Kelly” and “The View” to amplify program reach.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗳𝗼𝗿 𝗦𝗮𝗹𝗲𝘀 𝗚𝗿𝗼𝘄𝘁𝗵: Orchestrated targeted outreach to beauty editors, resulting in a 15% sales increase for Dr. Scholl’s "Pedicure Essentials."