Larry Cecchini Email & Phone Number

Retired from traditional career and now working individual reconstruction. Stripping down to the studs and rebuild out and then up.

Boca Raton, Florida, Us

CRO and P&L responsibility. Significantly grew the business post acquisition.

Boca Raton, Florida, Us

Responsible for company vision, mission, strategic and operational plans for the premier MSSP and SME in the world in the SMB Internet security Industry. Founding owner of a company that has survived and is thriving in a business Internet security segment that all others have decided to either not enter or quickly abandoned their unsuccessful foray. SDI has proven/perfected the only SMB MSSP model (at both the retail and private label levels) that can scale to millions of locations.We make the MSSP competition irrelevant by creating quantum leaps in value for our customers, opening up uncontested markets. Our "Value Innovations" are unprecedented/unmatched in the market.SDI pioneered high volume SMB and "Micro SMB" (<100 employees) managed Internet security services (MSS) and has developed operational excellence establishing the company as the low cost/high value MSSP in the US.SDI was selected to The Inc. 5000, 7 out of 8 years (2011 - 2017). Only 3% of all Inc. 5000 honorees have achieved this level of recognition.

Boca Raton, Florida, Us

Developed, implemented and managed annual operating plans approved by Board of Directors including objectives, goals, strategies, tactics, budgets, timetables and key milestones. Held biweekly meetings to insure accomplishments of all projects on time executing the plan. Acted as facilitator, overseer and orchestrator for all company departments. Company achieved historically high revenue and profits.

Boca Raton, Florida, Us

Ignited and Stoked the "SDI Fire": Wrote the original SDI business plan that won the grand prize for the first annual TEI Competition (120 university and private plan submissions across 12 county Triad Area). Subsequently implemented that plan launching the company. Conceptualized, designed and executed all marketing mix strategies and tactics from corporate positioning, strategic messaging, product, pricing and sales partnerships. Company grew over 1000% during this period and was positioned to become the premier MSSP in the US within the "Micro SMB Segment" in preparation for making its entry onto the Inc. 5000 list of top private US concerns.

Marketing consultancy and full service agency engaged with a wide range of clients and all marketing mix elements from product concept development, new product development and launch, advertising, promotions and POS/in-store merchandising plans. Clients included CPG, B2B with specific expertise in high technology concerns.

Greensboro, Nc, Us

P&L responsibility for $250 million brand franchise. Included $12 million consumer advertising and $50 million trade budgets. Conceptualized, negotiated and executed the fully integrated advertising, consumer and trade promotional spokesperson campaign: "Barbara Mandrell's No Nonsense Music Tour". Brand achieved historically high revenue, market share and profits. Campaign selected by Adweek Magazine as Best National Promotion of the year. Campaign received $6 million+ in free PR/advertising coverage across the country. Ms. Mandrell named her new album and music tour "No Nonsense", hosted back stage parties with buyers and was featured in a high impact TV and print campaign.

Responsible for all marketing for vehicles (Tonka Trucks), preschool (My Little Tonka) and new recreational products as well as complete new product development cycle. Interfaced with creative development group, product engineers, outside vendors and agencies taking toy projects from concept to full introductory launch at Toy Fair in 12 months.

Minneapolis, Minnesota, Us

Product Management Groups: Betty Crocker Brownies, Yoplait Yogurt, New Products/Snacks, Gold Medal Flour. Product Management at GMI is full line P&L Authority and Responsibility: All Marketing Mix Components and Businesss Departmental Interfacing.

Mba, Marketing

Ba, Psychology

Industrial And Organizational Psychology