Luis Cerna Email & Phone Number

Tijuana, Baja California, Mexico

Leader in charge of supervising a multifunctional team with the objective of carrying out detailed reviews and validation of the Transfer Pricing analysis and documentation carried out by consultants.Provide constructive feedback and guidance to ensure accuracy, compliance, and professionalism.Advisor in Transfer Pricing planning for multinational clients to optimize tax efficiency and reduce potential disputes, resulting in significant tax savings for clients.Review and interpretation of complex Transfer Pricing regulations to advise and communicate their implications to clients and internal teams.Facilitator of training sessions and workshops on Transfer Pricing best practices for internal teams and clients.

Tijuana, Baja California, Mexico

Advisor to various companies in the hotel, manufacturing, mining and telecommunications industry on a broad range of transfer pricing matters to identify, design, and implement comprehensive strategies that allow the fulfillment of our client's transfer pricing obligations.Responsibilities include performing functional, industry and economic analysis for the preparation of transfer pricing documentation.

Tijuana, Baja California, Mexico

Advisor to various companies on a broad range of domestic and foreign tax matters to identify, design, and implement comprehensive strategies that allow the fulfillment of our client's fiscal obligations. Responsibilities include calculating federal and state taxes, look for areas of opportunity in tax strategy and provide consulting in preparing for the impact of new and proposed regulations.

Tijuana Area, Mexico

Worked in the Transfer Pricing Department and provided assistance in the definition, evaluation, and documentation of assets, and evaluated risks for clients. Created templates and models for review and worked on comparable companies 10K Reviews.

Greater San Diego Area

Scanned documents/client files and uploaded them to the Office Tools WorkSpace client control program. Provided assistance in editing and translating the company's website from English to Spanish

Bachelor Of Science - Bs, Business Administration

Bachelor Of Science - Bs, Accounting

Activities and Societies: Regional Director of Treasury, Mexican Institute of Executives in Finance (IMEF – University Chapter) Finance.

Associate Degree, Tax Law/Taxation

High School Diploma

Activities and Societies: Science Academy Graduate, Varsity Cross Country Captain, Varsity Track & Field Captain