Lisa Arrington Email & Phone Number

• Achieved record organic traffic and membership conversions for 15+ business areas of AARP and related web properties, such as the AARP Job Board and AARP Rewards program.
• Improved organic traffic for key business areas like Social Security, Health, and Travel, and gained first position rankings in Google for high-volume keywords like “social security.”.
• Developed and executed SEO strategies through the coordination of the cross-team stakeholders, including Marketing Managers, Web Developers, SEO Analysts, and external agencies for each business area.
• Served as the organization’s structured data expert and oversaw the implementation of JSON-LD Schema in the sitewide migration project.

• SEO and Content Focal for Lenovo.com North America. Responsibilities included:
• Optimize copy and landing pages for product launches and search engine optimization
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Research and implement content recommendations for organic SEO success
• Work with development teams and Business Unit stakeholders to ensure SEO best practices are properly implemented; requirements, acceptance criteria, and template management
• Work with demand generation and marketing teams to drive SEO best practices in content creation and content programming

Raleigh-Durham, North Carolina Area

As a Digital Marketing Strategist at TheeDigital*, I help clients solve complex business problems and reach their goals using digital marketing. This involves leveraging creativity and analytical innovation (with a splash of intuition) to culminate a mix of SEO and SEO tactics, web design, conversion optimization, content creation (PR, blogs, articles).

Raleigh-Durham, North Carolina Area

• Acted as team lead on social media and thought leadership efforts, managed relationship with PR firm, and served as the primary marketing personnel for the company.
• Collaborated with third party analyst to produce the 2014 State of Customer Acquisition report, which was utilized in awareness and lead generation campaigns.
• Performed tracking and analysis on KPIs, such as web traffic, social media metrics, new registrants, conversions, and email results to ensure optimal performance and budget allocation.

Raleigh, North Carolina

• Created drip campaigns for website re-engagement, shopping cart abandonment, and more, which increased email-driven revenue by more than 25%.
• Partnered with Client Service Representatives to identify client brand, communications, and design problems, and develop solutions through innovative digital marketing.
• Coded mobile optimized emails using responsive design that maximized inbox deliverability, increased customer acquisition, and boosted open rates by an average of 40%.
• Wrote reference guides and sales tools that enhanced the sales team’s understanding of complex features and processes, and enabled them to sell more effectively.

Raleigh-Durham, North Carolina Area

• Managed sales and marketing communications for the North America region, creating publications like the Marketing Buzz, which reached an open rate of 46%.
• Developed marketing content, templates, and tools that spanned email, webinars, and social media for Channel and Local Field Marketing lead acquisition and nurturing campaigns.
• Assisted in the implementation of marketing automation for event related activities, and established standardized reporting through Salesforce (SFDC) and Eloqua.
• Facilitated weekly Sales Briefings, a critical part of sales' continuing education, for 250+ sales reps and executives; organizing live webinars and managing on-demand resources.

Raleigh-Durham, North Carolina Area

• Supported the Financial Services, Healthcare & Life Sciences, and Communications (Telco) verticals.
• Conducted market research of target audience, industry issues, and customer pain points to provide recommendations and actionable data for vertical marketing strategy development.
• Enhanced sales and partner enablement by creating marketing collateral, sales tools, and training, such as industry datasheets, whitepapers, newsletters, and e-mail templates.
• Innovated the Industry Portal, an internal web database that transformed a previously archaic intranet into a dynamic database, improving communication and adding an effective tool for vertical sales teams.

Raleigh-Durham, North Carolina Area

• Developed a streamlined system to create, organize, and deliver 1,040 Metro Bravo! Awards, achieving the most effective execution of the project to date.
• Wrote the “Coastal Calendar,” as published in the Summer 2010 edition.

Charlotte, North Carolina Area

• Led a team of 30 to establish, maintain, and grow 49er Riotbox, an innovative multimedia organization.
• Implemented strategic marketing and social media tactics that generated interest of over 250 students, faculty, local businesses, and affiliates.
• Produced a full-scale event within two weeks of the founding of the organization, which received recognition from the school newspaper and website.

B.S. Business Administration, Marketing

Activities and Societies: - Swim team - Technician at Radio Free Charlotte - Founder of 49er Riotbox (Student organization)Graduated with.

High School