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My career spans 21 years experience of innovation, brand development and communications in both local and global roles. After starting out at Unilever, I was keen to learn more about the brand experience so joined a supermarket retailer, where my proudest achievements include the TV campaign that brought Jamie Oliver to Sainsbury's and the strategy development for Sainsbury's own brand and the launch of multi-million pound ranges including Taste the Difference, Be Good to Yourself, Organics and Basics. I also got to establish the first Own Brand marketing department in a British retailer.I graduated from Aston University with a degree in International Business and Modern languages, am a trained Co-Active Coach, member of the International Coaching Confederation and a certified NLP practitioner.Experience: Broad and senior experience of FMCG and retail marketing, brand strategy development and communications, innovation strategy, product development, category management, positioning, proposition development, architecture, portfolio management, employee engagement, brand experience, corporate identity and design
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Brand And Experience LeadIvc EvidensiaLondon, Gb -
Director Of Customer And Digital ExperienceFgh Uk Ltd Sep 2020 - Present
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Director Of BrandDebenhams May 2016 - Mar 2020London, United Kingdom -
Director, Brand StrategyInterbrand Jul 2009 - Apr 2016 -
Director/ FounderLittle Big Ideas Co May 2007 - Jul 2009
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Global Innovation DirectorCadburys Schweppes Plc May 2005 - Nov 2006 -
Head Of Own Brand Marketing & DevelopmentSainsburys Supermarkets Apr 2000 - Mar 2005 -
Head Of National AdvertisingSainsburys Supermarkets Ltd Sep 1997 - Mar 2000 -
Senior Brand ManagerCpc | Best Foods | Unilever 1991 - 1997
Lesley Chapman Skills
Frequently Asked Questions about Lesley Chapman
What company does Lesley Chapman work for?
Lesley Chapman works for Ivc Evidensia
What is Lesley Chapman's role at the current company?
Lesley Chapman's current role is Brand and Experience Lead.
What is Lesley Chapman's email address?
Lesley Chapman's email address is le****@****ams.com
What is Lesley Chapman's direct phone number?
Lesley Chapman's direct phone number is +4420740*****
What skills is Lesley Chapman known for?
Lesley Chapman has skills like Brand Development, Strategy, Product Development, Marketing Strategy, Brand Architecture, Customer Insight, Marketing, Management, Fmcg, Brand Management, Advertising, Corporate Branding.
Not the Lesley Chapman you were looking for?
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2foxleywood.co.uk, ee.co.uk
2 +447977XXXXXX
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2sse.com, sse.com
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2petervardy.com, petervardy.com
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Lesley Chapman
Passionate About Partnership | Oracle Enthusiast | Helping Customers Be Successful | Driving Business Value Through Tech And InnovationWilmslow1oracle.com
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