Marketing and event manager responsible for delivering internal and external events and marketing initiatives. Work with executive stakeholders on multiple workstreams including marketing, content, design, production, and metrics to deliver successful, measurable events.Sr Marketing Program Manager • Manage partner marketing campaigns, marketing programs, corporate events. • Develop strong working relationships with clients and confirm expectations, deliverables, format, status reporting, delivery, and success measurements.• Execute workback schedule, identify each deliverable and owner, contributors, and approvers.• Manage creative input and reviews with core team, writers, and agencies, and circulate for appropriate reviews and approvals.• Lead cross-team/company collaboration with stakeholders driving completion of deliverables.• Ensure client is tracking and executing on his/her commitments and collecting proof of execution.• Measure, learn, collect and review data regarding the various stages of what’s working and what needs attention.• Deliver final program, conduct postmortem, prepare recap, celebrate team success

Marketing consultant providing project management support to organizations needing expertise driving event strategy and execution. 18+ years at Microsoft corporate headquarters cultivating great relationships and hands-on knowledge provides the experience to drive global marketing initiatives and high-profile events. Event Knowledge:• Microsoft Business Applications Summit (2 years)• Microsoft Inspire (formerly Worldwide Partner Conference) (15 years)• Convergence (6 years)• Tech Ed (4 years)• Partner Advisory Councils (10 years)• Customer Advisory Councils (10 years)• Dell World (4 years)• Dell Field Readiness Summit (4 years)• Azure Data Camps, worldwide customer training events (3 years) Experience:• Managed Microsoft’s $1.5 million sponsorship of Dell’s customer and employee events in the US and Europe. • Drive multiple aspects of high-profile Microsoft events/meetings.• Create multi-channel marketing plans across appropriate channels and mediums to drive awareness of global events.• Lead field leadership teams for successful global execution of marketing initiatives, online programs and deliverables. • Cross team collaboration working with business groups to develop event business and execution strategies • Ruthless budget management. • Recognized for strong work ethic and awarded Microsoft Outstanding Achievement Award from Microsoft Corporate Vice President Allison Watson for developing and rolling out the Microsoft Partner Program brand worldwide.

Senior Marketing/Event Manager responsible for developing and rolling out global marketing campaigns and building business and execution strategies for Microsoft Dynamics presence at high-profile events. Effectively developed the business and execution strategy for Microsoft Dynamics presence at high-profile Microsoft events, successfully decreasing budget while substantially increasing presence year over year.Developed event visual identity systems including theme lines, global use photography, messaging, and value proposition, event creative, communications. Defined incentive programs to drive awareness and event registration in the US and Europe. Created multi-channel global marketing plans across appropriate channels and mediums to drive awareness and registration for 10,000 attendee events.Led global leadership teams to effectively execute marketing campaigns worldwide.Defined the infrastructure and resources needed to test, measure and optimize communication efforts across channels.

Fostered strong global cross-group collaboration with Field Leads, Business Groups, Corporate Attorneys, Corporate Branding, and Agency of record to successfully execute multiple high-profile programs, events, brand management, incentive programs, and marketing campaign development.Overhauled the entire Microsoft Partner Program brand and visual identity system driving cross-company brand awareness and global adoption to support Microsoft and partners worldwide. Honored with a Microsoft Outstanding Achievement Award*.Drove the development of visual assets and guidelines for partners to promote their Microsoft Certified and Gold Certified Partner status, which help partners market themselves to customers as qualified Microsoft partners. Strategically created an online tool to distribute legally approved logos while effectively tracking Microsoft logo use by partner organizations.