Lisa Colella Email & Phone Number

Boston, Ma, Us

Radnor, Pa, Us

CRA | Admired Leadership has spent 30+ years of groundbreaking research uncovering what the world’s best leaders do and how they communicate. Drawing upon that wisdom, I help leaders and their teams tackle their most important talent, leadership and culture goals, while confidently and responsibly adopting AI.

Los Angeles, Ca, Us

Advise INTOO's Leadership on market trends and innovative customer solutions to increase business value and client satisfaction.

Newburyport, Massachusetts, Us

Formerly Truist LLC, Alchemiize helps HR and Communication teams attract top talent and optimize new technologies in more effective ways with less resources. We combine all organizational resources to reach target outcomes in new ways through a combination of Fractional Employer Brand support, Creative Services for HR and People Team + Tech Consulting.

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Amsterdam, Noord-Holland, Nl

Built, grew and leading an in-house employer brand capability that supports Philips talent attraction, conversion and engagement goals across 17 global markets and a portfolio of diverse target talent segments. Together we increase employer perceptions of the brand, convert highly challenging candidates into top performing employees and enable Philips to achieve its enterprise-wide business and brand goals during a period of intense transformation. Key areas of responsibilities and achievements include:- Lead and inspire career development for a virtual, globally diverse team FTEs and an extensive network of external partners to define and exceed performance goals- Advise the CHRO and talent leadership teams on how to increase the company's talent access and attraction potential- Develop and implement a variety of digitally-focused strategies, programs and campaigns that drastically increased brand awareness, preference and applicant conversion rates within critical labor market segments - Led the global candidate experience redesign and improvement of multiple touch points in the candidate to employee journey - including a new career site platform, personalized CRM strategy, targeted content marketing programs in priority regions, interpersonal change management programs and scalable "moments of surprise" tactics - Integrate Philips talent/people brand key messages and stories into its master brand story, with a focus on increasing relevant share of voice in the total corporate brand and marketing strategy- Contribute to industry thought leadership initiatives and claimed multiple employer brand awards across N. America, Europe and Asia to enhance our function’s reputation internally, and advance the talent brand profession at large.

Amsterdam, Noord-Holland, Nl

Co-led the creation of a new internal, global function: Executive Search Services designed to attract, onboard and maximize performance of new leaders, helping Philips realize its enterprise wide business transformation goals. Together with the recruitment leader, we achieved the following in our first year of operation: o Drove 5.5M+ euros in company savings o Outperformed leading external providers on 4/4 quality-focused KPIs o Established a targeted employer brand message platform and activation strategy for this difficult to reach talent segment o Designed and implemented an executive onboarding experience program, executive referral program, and partnered with the global Brand team to increase executive brand advocacy o Launched a new talent/market intelligence capability designed to fuel more data-based decision making and strategies affecting executive level talent acquisition and performance programs o Designed and implemented a global executive staffing process, levering LEAN six sigma principles and Philips Excellence Process framework

Amsterdam, Noord-Holland, Nl

Built and led Philips first employer brand team and strategy for the N. America region, which included budget definition, capability building and driving collaborative stakeholder alignment in a new space. Executional results included:• Designed and launched Philips’ first N. America brand architecture & employer brand campaign, which improved Philips brand consideration and favorability in target talent segments by 40% and 43% respectively.• Leveraged a diverse set of channels and messenger groups to achieve desired results, including PR interviews & placements, activation of an internal Employee Ambassador Network and an external influencer network (Featured as a best practice study by CEB)•Developed and implemented integrated talent marketing programs and strategies with cross-functional teams, including:o A regional employee referral programo Global and regional new hire programs & communications o A measurable brand optimization framework (Featured as a best practice study by CEB)

London, United Kingdom, Gb

Led the launch and expansion of AMS's Resourcing Communications line of business into the North American market. Primary impact in the role included:o Pitched and won new business to establish an Americas client base which included brands such as AstraZeneca, Boston Scientific, Deutsche Bank and Rolls Royceo Staffed and led creative, account, and media planning teams to support client delivery. Achieved a 100% client retention rate and won awards such as "Consulting project of the year" and top rankings in the "Webby Awards"o Established U.S. facilities and operations, prioritizing team culture & sustainable career development for staff members• Sat on the Global Resourcing Communications (ResComms) leadership team, setting the vision, strategic direction and priorities for the function• Managed financial P&L for a diverse, multi-million dollar client portfolio netting +$500k profit in 1st year of operationo Leveraged adjacent business groups within the AMS business portfolio to develop unique, integrated solutions for clients across the attract, recruit, retain lifecycleo Positioned AMS as a thought leader on the topic of Social Recruiting & HR Marketing thru co-authorship of whitepapers, industry conference speaking engagements and media interviews• During 2x London-based assignments: o Secured RFP wins and led the digital talent marketing strategies for key clients, including Deloitte, Tui Travel, Vodafone, Microsoft, Heineken, Credit Suisse and Skype. o Designed and implemented employee retention programs which reduced turnover by 67% within 2 months.

New York, Ny, Us

• Developed, executed and optimized integrated recruitment marketing plans, based on client objectives, industry knowledge and performance analysis for both domestic and international accounts (client portfolio included Bank of New York Mellon, Aramark, AstraZeneca, PAREXEL International ,Sunrise Senior Living, Sun Life Financial and Take Care Health.o Maintained 100% client retentiono Was named a National top 5 Account Director in 2009o Diversified client expenditures from traditional to social & digital platforms, yielding an average aggregated ROI increase of 30% for clients.• Managed revenue growth and accurate forecasting for 8-10 accounts, totaling annual billings in excess of $2.4 million; while overseeing small teams of Project Managers and Account Executives to fulfill implementation of plans. • Coordinated and spoke at industry events to position TMP as a leading Recruitment Marketing agency and guide clients in their strategic planning activities.• Continuously cultivated strong relationships with external media partners, internal brand and creative teams and an extensive network of client stakeholders to seamlessly design and implement digitally-focused campaigns that achieved defined results.

New York, Ny, Us

Discovered an exciting opportunity to apply my consumer advertising and marketing skill to a new agency and cause close to my heart – connecting people to their best future. • Managed day to day communications, jobs marketing strategies and website development projects for a diverse portfolio of clients including: USPS, Verizon Buiness, Missile Defense Agency (MDA), International Monetary Fund (IMF), and St. Joseph’s Medical Center.• Project managed integrated recruitment marketing campaigns from creative briefing and development idea through to market launches and optimization.• Managed consistent on-time / on-budget deliverables by driving alignment and coordination with art direction and copy teams, interactive dev leads, client stakeholders and account directors.

As a member of Hillary Clinton's "Advance team", I managed the media involvement, event planning and visibility strategies during her 20016 Presidential campaign. The role was a real-time bootcamp on how to execute under pressure, sway public perception and influence reputation of a person as a brand. • Planned, directed and executed multiple Presidential campaign events, fundraisers and debates, managing multiple activities simultaneously to tight deadlines and strict policies.• Planned and executed effective visibility strategies at surrounding event locations to sway public opinion and secure votes from the "undecided" population.• Managed media & press activities during campaign events to ensure positive positioning of our candidate and her constituents.

Miami, Fl, Us

Immersive experience in the activities and thinking of a diverse, full service consumer advertising & PR agency. Assignments included:•Junior Art Director – Developed the name and an omni-channel campaign for the launch of a new Hertz rental car division, targeted middle-income, on-the-go consumers. •Team lead- Led the development of a big idea and channel plan for a guerilla advertising campaign for SunPass, targeting commuters in the local South Florida community. •PR Associate – Drafted press releases and supported crisis communications activities for the agency’s American Airlines and McDonalds accounts. •Account Executive – Coordinated campaign planning activities and client communications for the agency’s PGT Windows, Franktitude and Carnival Cruise accounts.

Bs In Communications-, Advertising, Marketing, Graphic Design

Certificate Program, Breakthrough Leadership