Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. - Report to SVP of Marketing (effectively CMO); supervise two brand managers and one ABM- Manage marketing team responsible for 7+ wine brands - Cavit, Roscato, Bottega Vinaia, Cloud90, Lunetta and Cipriani (Multi-million cumulative marketing budget; brands account for significant % of company revenue)- Team covers brand planning, strategy, identity, positioning, research, reporting, social, digital, trade, chain activation, media, advertising, packaging, innovation, events and partnerships- Lead annual budgeting, quarterly marketing budget reviews and quarterly business reviews- Ensure brand strategy, identity, positioning, and comms are consistent and cohesive across all brand touchpoints - Own agency relationships (social, creative, media, PR) HIGHLIGHTSo Promoted to lead largest brand portfolio after only two years at the companyo Developed, sharpened and re-imagined brand strategy, identity, consumer target, and positioning across portfolioo Introduced processes for brand planning, budgeting and POS adopted by the larger org. as best-in-class standardo Maintained innovation pipeline with 10 new SKUs launched in 2 yearso Led large-scale event sponsorship and activation at San Diego Pride (2022), San Francisco Pride (2023), and South Beach Food & Wine Festival (2021, 2022, 2023, 2024)

- Report to SVP of Marketing (effectively CMO); supervise one brand manager and one ABM- Manage marketing team responsible for three wine brands - Roscato, Confetti and Vanderpump - Team covers brand planning, strategy, identity, positioning, research, reporting, social, digital, trade, chain activation, media, advertising, packaging, innovation, events and partnerships- Lead annual budgeting, quarterly marketing budget reviews and quarterly business reviews- Ensure brand strategy, identity, positioning, and comms are consistent and cohesive across all brand touchpoints - Own agency relationships (social, creative, media, PR)HIGHLIGHTSo Executed new, more sophisticated, modern ‘Own Your Sweet Spot’ marketing campaign for Roscatoo Developed, sharpened and re-imagined brand strategy, identity, consumer target, and positioning for Confetti brand differentiating it from Roscatoo Revolutionized social platforms for all brands (+314% follower growth for Roscato) through implementation of effective paid traffic ad strategy and relevant, engaging social promotionso Implemented first-ever ongoing brand health tracker to better measure and optimize channels and spendo Roscato marketing ideas landed new national on-premise account (Cracker Barrel) generating incremental 60K incr. cases annually with significant integration into account’s social, CRM and in-store channelso Conceived and executed first-ever multi-channel marketing campaign for Vanderpump Wines with the ‘VDP National Recipe Contest’ leveraging the fame of co-owner, Lisa Vanderpump, successfully garnering 500+ recipeso Launched first-ever DTC website for Roscato and VDP with first-ever paid ad support driving traffic to wine shop

Mumm Napa is the 2nd largest domestic sparkling wine brand in the United States.Responsible for leading global and U.S. market strategic and tactical brand development for Mumm Napa (blended role of Brand Owner and U.S. Market Lead) with key objective of unlocking incremental value for supply constrained brand.- FY21 Oct YTD NS delivery +31% despite COVID; out-performed TTL Sparkling, $15-20 price segment and key competitor, Chandon, in value and volume (Nielsens, L13Wks, Dec 20) - Managed annual brand planning process, leveraging U.S. market and commercial opportunities to deliver focused through-the-line marketing plans - Responsible for A&P planning and management across all Mumm Napa brand activity - Led development of new brand strategy including consumer target, positioning, visual identity, packaging, brand world and winery experience in close collaboration with global Mumm brand team and local Napa winery team- Successfully launched brand pillars and content strategy across key touchpoints (DTC, L3F, Media, Digital) to ensure cohesive and consistent comms and creative that modernized and premiumized the brand - Successfully grew social following by +15% annually without paid support- Launched first-ever cocktail strategy resulting in 5th most engaged social post in L12M and incremental retailer programming- Single-handedly ran social channels from April-Oct 2020 in lieu of agency due to COVID including calendar creation, photography, copywriting, scheduling and community management - Key owner of agency relationships- Led Qualitative and Quantitative research initiatives focused on consumer targeting, positioning, packaging and innovation - Led two-day vision workshops for marketing organization to inspire annual brand planning- Established monthly Nielsen performance report for leadership team and division-wide “Wins/Upcoming” newsletter - Responsible for two direct reports (Brand Activation Manager & Associate Brand Manager)

Uber Eats is an online food delivery platform that makes getting great food from your favorite local restaurants as easy as requesting an Uber ride.Responsible for all enterprise restaurant partner relationships and marketing campaigns to drive increased brand awareness, customer acquisition and retention for Uber Eats - Work with McDonald’s was one of the largest growth driver of 2017 and global standard for partnership- Developed and executed yearly co-marketing plan with a budget of $4-5M to hit revenue goals and penetrate the market- Deeply understood client objectives to find innovative ways to tell their online food delivery story - Managed development and execution of multi-channel co-marketing campaigns - Provided world class partner experience as the internal advocate for partners including relationships with C Suite - Maintained strong relationships with internal cross-functional teams and grew junior team members - Identified and distributed global best practices to shortcut success and reduce inefficiencies

Recomazing is an Australian-born online platform that provides entrepreneurs with trusted tools to grow their companies faster. Led strategy to drive B2C and B2B acquisition and engagement in a cross-functional role (marketing, account and product).- Developed presentations and comms showcasing benefits of the platform for users, coworking communities and advertisers- Maintained Salesforce pipeline of over 300 coworking communities globally from outreach to onboarding to retention- Identified and aggregated product priorities based on customer feedback, product data and industry and competitive trends- Worked closely with product engineers to optimize against core KPIs including progress updates to investors

Food Network is the leading food lifestyle brand in the U.S. connecting over 100 million consumers to the power and joy of food through our television networks, websites, owned social platforms, magazine and branded in-store product lines. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Australia, Great Britain, India, Asia and Africa.Responsible for leading a team that leveraged marketing opportunities to support sales in bringing in our first billion dollar cable upfront. - Managed a team that developed and executed 1.5 to 5M+ ad campaigns (averaged 30 proposals per week with timelines under 2 weeks)- Developed project forecast, managed team budget and resource allocation to projectionsProvided strategic insights to leader of our business unit - Identified proactive opportunities with programming to pre-sell advertisers - Ensured co-marketing campaigns met advertiser’s objectives while maintaining network brand integrity as the brand’s custodian- Eliminated roadblocks to provide solutions oriented problem solving to retain and grow corporate client spend- Key owner of agency selection and ongoing relationships

Responsible for developing and executing bespoke integrated co-marketing solutions to drive additional ad revenue for Food Network and Cooking Channel. Marketing proposals generated millions in ad revenue each year. After three years, I was accelerated into a leadership role, responsible for leading my previous peers to achieve these same objectives.- Primary account lead on 180+ accounts across an array of industries (MillerCoors, Samsung, General Motors, Kellogg’s, Hershey, Hyundai, Amazon, and DISH)- Improved sales process by developing toolkit of pre-built sponsorship opportunities to scale sales proposals for potential advertisers- Developed marketing presentations to fulfill and upsell sales opportunities for $1M+ ad campaigns - Managed internal segments, editing, talent, programming, sales and marketing to develop and accelerate project development- Responsible for project vendors, budgets and timelines

mOcean is an entertainment creative agency that specializes in branding, marketing and content development, with an eclectic crew of strategists, writers, editors, directors and designers. For Hollywood’s top-grossing film studios to traditional networks and emerging media, clients include Warner Bros., Screen Gems, Relativity, FX, Discovery, Showtime, Google, YouTube, Hulu and EA. When mOcean merged with CMP Productions and Deadline Digital in 2010, I was brought on to drive the company rebrand and develop a process for defining and executing marketing opportunities across three disparate companies. This work resulted in winning new business for Pixar films like Tangled and Cars 2 Pixar.- Worked closely with the CEO and CMO to understand their objectives and vision for the company and translated into refreshed marketing assets (website, social pages, case studies)- Implemented a process to streamline responses to new marketing opportunities through collaboration with internal stakeholders across multiple divisions with often conflicting viewpoints (Broadcast, Print, Digital, Theatrical, Gaming) - Analysed client portfolios to uncover opportunities to win larger segments of client business- Worked closely with Creative Directors on idea generation and campaign development- Wrote copy for television promos, game trailers, websites, Facebook pages and digital applications

An advertising and marketing agency focused on measurable business impact for brands. Connects brands with affluent Gen X and Y consumers via web, mobile, social networks, events and PR. Anchor clients include Anheuser-Busch, FOX, SeaWorld, and SONY Home Video.Throughout my three years as BIG Interactive, I was promoted yearly from a support role to managing our key accounts (Anheuser-Busch, Busch Entertainment, SONY Pictures and FX Networks) and retained all my accounts throughout my tenure.- Developed yearly account strategy and plan and budget forecast for key clients- Lead all account and project managed for digital campaigns including competitive analysis, timeline, budget, creative conception, project deployment, etc.- Wrote copy and developed UX for websites, mobile apps and social content

Supported VP of Client Services to develop business development proposals and account manage ongoing accounts and projects. Worked closely with creative and web development teams developing a strong understanding of the digital marketing industry.

Assisted in the creation and distribution of print and outdoor advertising for GUESS Corporate from creative strategy to media purchase.

Created and distributed press releases across multiple media outlets for Guitar Center, Newcastle and ESPN Deportes. Also developed a comprehensive company-wide media database to streamline outreach efforts.

Developed a partnership database to utilize and optimize affiliate outreach campaigns for clients like SOAPnet.