Lawrence Chee Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nv

Las Vegas, Nevada Area

Strategy and Analytics• Build analytical reporting tools to assist in:o 1:1 targeted patron propensity marketingo Campaign Segmentation Analyticso Special Event Analysis, Gaming Analytics, Hotel/Entertainment Yield Mgmt • Design multitude of marketing calendars based on indexing and data analytics • Work with property to create, design, and implement marketing plans and events/promotions.Campaign Strategy and Execution• Applying data life cycle and 360 patron propensities to market to players on an individual, one to one player basis utilizing DM, Email, and other channels.• Work with Property and Leadership to not only generate success of Marketing campaigns on a one to one basis, but viewing the entire cross-company tradeoffs with Hotel, Food & Beverage, Ancillary Gaming, and other revenue channels.• Explore testing A/B splits to further drive profitability and to better be in tune with patron’s customer life cycle.• Work with team to execute delivery of including Design, Data collection, Proofing, internal/external communication, reporting, etc. Player Development• Work with PD team to drive increased visitation and profitability.• Design, create, and assist in the facilitation of Host Incentive plan/Individual Host Goals to maintain existing customer base but to also generate New Business and Recapture Inactive base.• Generate lists to fully maximize Player Development Host’s efforts on a day to day basis. • Meet with hosts to review goals, property performance, host coding, and prospects.Hotel/Entertainment Yield Management• Develop pacing analytics by group channels (E.g Marketing, Sales, Group) to analyze revenue (ADR), Hotel occupancy trends historical pacing and current pacing trends.• Create hotel optimization model used in accordance with Database DM strategies.• Assist in decision making, and analytics of entertainment selections for property which includes an 800, 2,500, and 9K seating venue

Henderson, Nv

Develop CRM campaigns to drive incremental, profitable gaming behavior on a 1:1 relationship.Utilize data mining, predictive modeling, and other statistical methodologies such as clustering, regression, and association relationships to determine which variables drives gaming on a 1:1 customer behavior modeling basis.Compile New Member/Capture and Inactive programs to convert potential patrons to "Loyal Core" patrons.Implement Test/Control sampling with Direct Mail offers to maximize revenue potential to drive profitable subsequent visitation.Provide analysis of on-going Direct Mail campaigns, Special Events, Promotions, and other ad-hoc analysis. Present findings of database, direct mail, and marketing analysis to senior executive team.Manage team of Financial & Data Analysts to promote creative, data-driven, forward thinking.

Ad-Hoc Projects - ROI, profitability, and sensitivity scale analysis for Marketing, Slots, Table Games, Race & Sportsbook, and corporate ventures.Pro Forma/Post Forma Analysis on Marketing Promotions and Special EventsAssist Direct Marketing with campaigns. Assist with analysis of campaign segmentation, and analyze test/control groups to drive incremental gaming behavior.Monthly Reporting for gaming activity. Present findings to senior executive team.Manage team of Business Development Analysts to promote creative, data-driven, forward thinking.

Managed day to day operations of Accounts Payable department.Analyzed, prepared salary tax and luxury tax reports for Basketball Operations staff to assist in player/key player aquisitions.Analyzed on-going Ticket Sales give-away promotions to track conversion rates and the effectiveness of driving Ticket Sales.Analyzed database to track customer behaviors' to help drive Ticket Yield management utilizing variables such as Day Of Week propensity, Opponent Propensity, Seasonality, and other variables.Assisted Basketball Operations in compiling an Age Trend Analysis taking into account age, position, height, weight.Ad-Hoc Related projects.Received a 2005 NBA Championship ring.

Maintain daily cash log for NBA Rockets, WNBA Comets, and Clutch City Foundation.Updated daily income reports.Compiled monthly bank reconciliations and journal entries.Special Ad-Hoc related projects.

Contributed in preparations for the 2003 NCAA Men's South Regional Basketball tournament.Coordinated hospitality events in conjunction with the 2003 NCAA tournament.Processed ticket packaged and performed client correspondence.

Masters In Sports Management, Masters In Sports Management

Emphasis in Event Management, Sponsorships, Contract Law, Sports Marketing/Branding/Advertising, Case Studies, Sport Finance

Masters, Sports Management

Business, Business