Director Of Database Marketing
Marnell Gaming
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Lawrence Chee Email & Phone Number
Director of Database Marketing
at
Marnell Gaming
1 work email found
@themresort.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Database Marketing
Location
Las Vegas, Nevada, United States
Company size
Who is Lawrence Chee? Overview
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Quick answer
Lawrence Chee is listed as Director of Database Marketing at Marnell Gaming, a company with 490 employees, based in Las Vegas, Nevada, United States. AeroLeads shows a work email signal at themresort.com and a matched LinkedIn profile for Lawrence Chee.
Lawrence Chee previously worked as Passionate Marketing Strategist specializing in Database/Direct Mail/Yield Management/One to One Target Propensity Marketing at M Resort Spa Casino and Director of Planning and Analysis at M Resort. Lawrence Chee holds Masters In Sports Management, Masters In Sports Management from Isenberg School Of Management, Umass Amherst.
Company email context
Email format at Marnell Gaming
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{first_initial}{last}@themresort.com
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Profile bio
About Lawrence Chee
15+ years experience in Quantitative Managerial Decision Making, Financial/Data Analysis, and Behavior ModelingSpecialties: Marketing Strategy, Marketing/Gaming Analytics, Player Development, Hotel/Entertainment Yield Management, Calendar Planning, Budgeting
Listed skills include Marketing, Database Marketing, Data Analysis, Relationship Marketing, and 13 others.
Current workplace
Lawrence Chee's current company
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Marnell Gaming
8 roles
Lawrence Chee work experience
A career timeline built from the work history available for this profile.
Passionate Marketing Strategist Specializing In Database/Direct Mail/Yield Management/One To One Target Propensity Marketing
Director Of Database Marketing
Current
Marnell Gaming
- Strategy and Analytics
- Build analytical reporting tools to assist in:o 1:1 targeted patron propensity marketingo Campaign Segmentation Analyticso Special Event Analysis, Gaming Analytics, Hotel/Entertainment Yield Mgmt
- Design multitude of marketing calendars based on indexing and data analytics
- Work with property to create, design, and implement marketing plans and events/promotions.Campaign Strategy and Execution
- Applying data life cycle and 360 patron propensities to market to players on an individual, one to one player basis utilizing DM, Email, and other channels.
- Work with Property and Leadership to not only generate success of Marketing campaigns on a one to one basis, but viewing the entire cross-company tradeoffs with Hotel, Food & Beverage, Ancillary Gaming, and other.
Apr 2016 - Present
Director Of Planning And Analysis
CurrentDevelop CRM campaigns to drive incremental, profitable gaming behavior on a 1:1 relationship.Utilize data mining, predictive modeling, and other statistical methodologies such as clustering, regression, and association relationships to determine which variables drives gaming on a 1:1 customer behavior modeling basis.Compile New Member/Capture and Inactive.
Sep 2011 - Present
Business Development Analytics Supervisor
Ad-Hoc Projects - ROI, profitability, and sensitivity scale analysis for Marketing, Slots, Table Games, Race & Sportsbook, and corporate ventures.Pro Forma/Post Forma Analysis on Marketing Promotions and Special EventsAssist Direct Marketing with campaigns. Assist with analysis of campaign segmentation, and analyze test/control groups to drive incremental.
Apr 2007 - Aug 2011
Staff Accountant/Analyst
Managed day to day operations of Accounts Payable department.Analyzed, prepared salary tax and luxury tax reports for Basketball Operations staff to assist in player/key player aquisitions.Analyzed on-going Ticket Sales give-away promotions to track conversion rates and the effectiveness of driving Ticket Sales.Analyzed database to track customer.
Jun 2003 - Apr 2007
Accounting Coordinator
Maintain daily cash log for NBA Rockets, WNBA Comets, and Clutch City Foundation.Updated daily income reports.Compiled monthly bank reconciliations and journal entries.Special Ad-Hoc related projects.
Apr 2004 - Sep 2004
Marketing/Finance Internship
Contributed in preparations for the 2003 NCAA Men's South Regional Basketball tournament.Coordinated hospitality events in conjunction with the 2003 NCAA tournament.Processed ticket packaged and performed client correspondence.
Nov 2002 - Jun 2003
Team & coworkers
Colleagues at Marnell Gaming
Other employees you can reach at themresort.com. View company contacts for 490 employees →
GM
German Martinez
Colleague at Marnell GamingHenderson, Nevada, United States, United States
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JM
Joseph Mcgilton
Colleague at Marnell GamingLas Vegas Metropolitan Area, United States
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WF
Walter Fleming
Colleague at Marnell GamingLas Vegas, Nevada, United States, United States
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EA
Edwin Aquino
Colleague at Marnell GamingUnited States, United States
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YM
Yuta Motoyama
Colleague at Marnell GamingLas Vegas Metropolitan Area, United States
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BB
Barbara Butz
Colleague at Marnell GamingLas Vegas Metropolitan Area, United States
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RR
Roy Rex
Colleague at Marnell GamingLas Vegas, Nevada, United States, United States
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DL
David Lidikay
Colleague at Marnell GamingHenderson, Nevada, United States, United States
View →
MD
Michael Depiero
Colleague at Marnell GamingLas Vegas, Nevada, United States, United States
View →
VM
Verna Mondala
Colleague at Marnell GamingLas Vegas Metropolitan Area, United States
View →
German Martinez
Colleague at Marnell GamingHenderson, Nevada, United States, United States
View →
JM
Joseph Mcgilton
Colleague at Marnell GamingLas Vegas Metropolitan Area, United States
View →
WF
Walter Fleming
Colleague at Marnell GamingLas Vegas, Nevada, United States, United States
View →
EA
Edwin Aquino
Colleague at Marnell GamingUnited States, United States
View →
YM
Yuta Motoyama
Colleague at Marnell GamingLas Vegas Metropolitan Area, United States
View →
BB
Barbara Butz
Colleague at Marnell GamingLas Vegas Metropolitan Area, United States
View →
RR
Roy Rex
Colleague at Marnell GamingLas Vegas, Nevada, United States, United States
View →
DL
David Lidikay
Colleague at Marnell GamingHenderson, Nevada, United States, United States
View →
MD
Michael Depiero
Colleague at Marnell GamingLas Vegas, Nevada, United States, United States
View →
VM
Verna Mondala
Colleague at Marnell GamingLas Vegas Metropolitan Area, United States
View →
3 education records
Lawrence Chee education
Masters In Sports Management, Masters In Sports Management
Masters, Sports Management
Business, Business
FAQ
Frequently asked questions about Lawrence Chee
Quick answers generated from the profile data available on this page.
What company does Lawrence Chee work for?
Lawrence Chee works for Marnell Gaming.
What is Lawrence Chee's role at Marnell Gaming?
Lawrence Chee is listed as Director of Database Marketing at Marnell Gaming.
What is Lawrence Chee's email address?
AeroLeads has found 1 work email signal at @themresort.com for Lawrence Chee at Marnell Gaming.
Where is Lawrence Chee based?
Lawrence Chee is based in Las Vegas, Nevada, United States while working with Marnell Gaming.
What companies has Lawrence Chee worked for?
Lawrence Chee has worked for Marnell Gaming, M Resort Spa Casino, M Resort, American Casino & Entertainment Properties, and Spurs Sports & Entertainment.
Who are Lawrence Chee's colleagues at Marnell Gaming?
Lawrence Chee's colleagues at Marnell Gaming include German Martinez, Joseph Mcgilton, Walter Fleming, Edwin Aquino, and Yuta Motoyama.
How can I contact Lawrence Chee?
You can use AeroLeads to view verified contact signals for Lawrence Chee at Marnell Gaming, including work email, phone, and LinkedIn data when available.
What schools did Lawrence Chee attend?
Lawrence Chee holds Masters In Sports Management, Masters In Sports Management from Isenberg School Of Management, Umass Amherst.
What skills is Lawrence Chee known for?
Lawrence Chee is listed with skills including Marketing, Database Marketing, Data Analysis, Relationship Marketing, Sports Marketing, Sales, Sports Management, and Data Mining.
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