Uphold the integrity of the Credit Union through various social media channels, recommend new strategies for engaging in online conversations and research effective ways to market through social media/communicate through public relations. Plan and implement various new media tactics including promotional ideas, e-news communication and e-marketing; plan and disburse public relations materials; collaborate with Marketing Field Representatives, Virtual Services, Member Support and advertising colleagues to create relevant and meaningful online communication for members and potential members. Essential functions are to plan, write and publish online social media content; plan, write and publish/disburse public relations content; monitor, respond and recommend changes to online social media strategies, measure the impact of new media strategies on organizational efforts, generate new ideas for promoting the organization through online audio, video, and social media strategies, support New Media Manager in developing plans, producing audio and video, etc; collaborate with and support Virtual Services with communication/promotional efforts through email and assisting with planning and promoting new online products; plan, write and publish e-newsletters, e-marketing and website news items, work with Member Support for quick, accurate responses for Customer Service/ Member Concerns through social media; manage and maintain various advertising colleague relationships.

Marketing Assistant

Wrote stories, conducted research, logged footage, assisted on live shots, assisted with interviews, assisted with file video.