Loic Claveau Email and Phone Number
CMO & Crypto / AI Enthusiast. Advisor to His Majesty, King Bitcoin. Data Storyteller & Team Builder at
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WeFi
Loic Claveau's Location
Lund, Skåne County, Sweden, Sweden
Loic Claveau's Contact Details
Loic Claveau work email
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About Loic Claveau
If the long journey I have had so far in this industry taught me anything, it’s humility, an understanding that we need to evolve constantly and the thirst to always learn more.From being a Journalist to guiding a large team of Community folks through being a Brand Manager, these past 20+ years allowed me to work with very smart people who helped me hone my skills everyday.I was lucky enough to see things from unique vantage points, may it be Game Dev Studios, Single Game Publisher/Dev or Multi-franchises Publisher; and I have enjoyed every phases a Game Development has to offer, helping these Online Worlds such as Guild Wars, WildStar or League of Legends, start from scratch or mature along the way. Through them, I lived amazing stories with my fellow players.That’s also where I discovered my passion for everything social and most importantly my constant search to better our player experience. I call it Community Experience (CX) and It brought me to field of expertise that I did not know I needed. By no mean do I claim to be an expert but my quest to understand what makes us tick morphed me into an enthusiast and helped me amassing a lot of knowledge in field such as Neuroscience (especially Neuromarketing), Social Science (Behavioural), Data Science and UX.These helped me not only to become a more versatile Community person by figuring out how to adapt them and get inspired by them in my everyday work but also a better and more empathetic People Manager. Through Coaching and Mentoring, I enjoy helping someone grow into a stronger team member as I learn from them and improve my self-awareness.Hence why I was not surprised when my TELOS turned out to be: “Provide people with the courage and perspective they need to walk their own path because I believe when we make confident decisions we are empowered.”Anyway, welcome to my LinkedIN profile, and do not hesitate to say Hi. I am always looking forward to meeting interesting people!
Loic Claveau's Current Company Details
Wefi
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CMO & Crypto / AI Enthusiast. Advisor to His Majesty, King Bitcoin. Data Storyteller & Team Builder
Loic Claveau Work Experience Details
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Chief Marketing OfficerWefi Oct 2024 - PresentPutting together an amazing team at WeFi. Building a Neobank that doesn't only cater for the wealthy out there was like a dream to me. Being part of a company that wants to make an impact in the world seemed like a no brainer. Leveraging Blockchain technology and crypto to do it? Yes, please!
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Chief Marketing OfficerSingularitynet Jun 2023 - Nov 2024Zug, ChAs part of the SNET crew, my mission is to build a robust Marketing team to tackle some challenges around our AI vision: bringing about a Benevolent AGI.- Spearheaded many disciplines: Marketing, Branding, Community, Social, CRM, Analytics, PR, Events, - -- Content Creation, Graphic Design, Video content, Influencer Marketing.- Created the entire Marketing structure and supervised 12+ FTE people- Rebuilt the entire work pipeline using my Marketing Tactical Canvas methodology- Built Marketing Strategies for AI and AGI profiles including Brand Awareness, Thought Leadership, Short video content "shotgun" strategy, organic SEO content pipeline- Spearheaded the Content activities such as AMA, Twitter Space- Designed the CRM pipeline, including 2 newsletters (Synapse, for all SingularityNET audience and "AI Navigator" for the LinkedIN audience)- Coordinated the Marketing launch of the new ASI token (token merge between SingularityNET, Fetch.ai and Ocean Protocol)- Formulated Brand Narratives to adapt to our different audiences- Led a restructure of the official website- Set up Analytics for Attribution Channels with Data team, including integration, monitoring, reporting and optimizing- KoL deals, paid and organic- Gave Public speaking presentations (i.e. Blockchain Week Turkey, CypherPunk 2020, Miami)- Advised some of our spinoffs on their Marketing initiatives -
Cmo & Crypto EnthusiastVictoria Vr Jun 2022 - Jul 2023Prague, CzBuilding the Marketing department from scratch according to my Player Holistic Journey concept: every player touch with us should be handled under the same unified team:- Performance Marketing (inbound/outbound) – what players will hear and see from us- Community and Social Media – what players will say about us- Influencers Marketing – what players will hear being said about us- Player Support – what players will need when they encounter issues- PRM (aka CRM) – what players will tell us about how good/bad we generally performNow, add to the mix a pinch of Crypto/Blockchain and sprinkles of VR, and here you are with a challenging and yet fascinating canvas for your marketing activations. And believe me, these last two ingredients which will DEFINITELY change your marketing/community strategies, your demographic and your comfort zone as a marketeer coming from AAA gaming industry. I am loving every minute of it as I am doing one of my favorite thing: I keep learning new things!And of course, I am doing the usual: People Management, budgeting, third party outsourcing, building Biz decks and being a stakeholder in b2b discussions with potential partners. -
Chief Marketing Officer & Crypto EnthusiastPrometeus Labs Jan 2022 - Jun 2022Dubai, Ae- Building Marketing Teams- Spearheading Marketing Initiatives like SEO, Content Marketing, Influencer Marketing, etc.- Building Story Telling for our different products- Building the Gaming Vertical alongside very talented Blockchain peeps -
Head Of Player RelationsSharkmob Nov 2020 - Jan 2022Malmö, Skåne, SeI came in Sharkmob with lots of ideas, concepts, processes about how I thought it would be best for us to interact with our Community. I was very happy albeit a little bit shocked to have my ideas received with open arms. Thus, I have been able to blueprint, shape and launch this new department that we call Player Relations.In a nutshell, we take care of what is traditionally called Community and Social as well as Influencer Relations. But what could be a bit odd for other game studios is that we also take care of Player Support (as opposed to Customer) as well as CRM Automation.Why combine all these initiatives under the same umbrella? One answer: The Holistic Player Journey. The goal is to make sure that we cater to all of our players for however long their journey is, trying to learn about their wants and needs and how we can improve their stay with us, every step of the way.Our aim is to think long term, which means that we are building not only a Game Community but a Studio Community so that our players can relate to our values and end up giving us the most precious gift: their trust. -
Global Community ManagerSharkmob Jan 2020 - Nov 2020Malmö, Skåne, SeAfter a hiatus of one year where I worked in a different industry, I am back into my first love, Video Games. I relocated to South of Sweden to join Sharkmob, an amazing studio, full of talented people. I am working on an unannounced game and I am very excited about the time when we'll get to talk about it!As for my responsibilities and duties, they are pretty wide as they touch a lot of areas but the main things are:- Responsible for building the Community and Social Media Department- Responsible for building the Organic Influencers Initiative- Creating and Implementing Community Strategies in accord with our very Player Centric company Ethos- Spearheading the CRM efforts (building my dream initiatives, really)- Supporting general Marketing matters such as creating Publishing Workflow (based on Jira and Confluence) and other Working Methodologies aimed at optimizing our department efficiency.
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Chief Marketing OfficerUgl Exchange Dec 2018 - Sep 2019Limassol, Limassol, CyWhen proposed with a new opportunity that would merge two of my favorite subjects (Marketing and Cryptocurrency/Blockchain), I knew I could not refuse and I had to take the risk to chase that dream. I had a lot of fun creating the building blocks of that company.- Defined Brand and Digital Strategy (Affiliates, Lead Generation). I also lead the ASO Strategy for the upcoming mobile App.- Built User & Customer Journey (Acquisition/Retention Funnel Strategy)- Designed the CRM Strategy (Social Media Software, Email Campaigns & Net Promoter Score)- Pitched the company concept at IFEX Expo 2019 in Hong Kong -
RecruiterSix Foot Staffing Aug 2018 - Dec 2018Over the years, I discovered I had a passion for building relationships with people and as People Manager, It dawned on me that having a positive (and sometimes life-changing) impact on people was a reward in itself. So when I got offered to do just that while honing a new set of skills in the Recruitment field, I jumped at the opportunity to work alongside the talented Six Foot Staffing team.it is my belief that Accountability, Care and Empathy should be the first values to uphold when interacting with a potential candidate. And while I cannot guarantee they will land the job, I can promise I will make their journey the best possible. Bold claim? Try me!
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Director Of CommunitySix Foot, Llc Nov 2016 - Nov 2018Houston, Tx, UsAfter intense reflections, I decided to leave Riot Games and explore a new opportunity at Six Foot. I was absolutely charmed by the Culture of the company as well as the talented people that working there.This new role will offer me the possibility to work at a global level as I am responsible for growing a team of Six Footers in the field of Community in our HQ in Houston, as well as in our European HQ in Berlin.I am thrilled to work on tons of initiatives and several games, PC or console, and my ambitions are not only to impact the Community Department but also the company as a whole; the one thing that I truly love about Six Foot is that everybody consider themselves is a learner, myself included!So, here's to a great adventure! -
Team Captain For Team FranceRiot Games Oct 2015 - Oct 2016Los Angeles, Ca, UsAs a Team Captain, my role is to lead the Publishing Effort for Team France, which means setting up the Strategy (Marketing and Communications), priorities and tactics for activities that will happen in France in 2016 and then budgeting them.I also assess and create bridge with potential external partners.Finally, I am leading Team France in order to ensure we deliver to the League of Legends players the best possible experience while making sure that the Rioters part of my team keep growing their knowledge and experience. -
Community Manager - Team FranceRiot Games Jan 2014 - Oct 2015Los Angeles, Ca, UsCommunity management at Riot Games is very different from the way it's done in any other company I know of (or been at). As a self-managed expert for France, my responsibilities involve some some heavy decision making about the initiatives which will be deployed in the country. In a nutshell, I am empowered to come up with the strategy that makes sense for France.From dealing with potential hardware/marketing Partners, event organizers, media structures to launching Riot owned projects, my role is highly strategic, consisting in a lot of networking, project managing, planning, advising, consulting and budgeting.As the leader for Team France, I am also in charge of setting the Strategy and Tactics when it comes to leveling up content (such as new champion/skins/events) released in France; something which would be impossible without the support of an amazing team of Community Specialists.Team France also helps the EU Esport team reaching out to the French market by acting as advisor and liaison for the local influencers/broadcasters and media partners (as was the case for the All-Stars Paris 2014 event).Last but not least, our mandate is to highlight the amazing creativity steaming out from our incredibly talented League of Legends French Community through our Social Plateforms or any other mediums we see fit.Finally, I also have a hand in our European Activites. For example, I was in charge of creating the Gamescom 2014 event calendar consisting in coming up with stage activities. I have also been in charge of our Worlds 2015 Ticket Holder Experience where I lead the charge on a project aimed at defining what our players experience would be (onsite activities, theme branding, staffing, etc.) at all our venues (Paris, London, Brussels and Berlin).Welcome to a world where Community Management truly has an impact! :)
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Global Community ManagerCarbine Studios Jan 2013 - Dec 2013Aliso Viejo, UsA more Strategic role on a Global level.I'm in charge of Creating/Managing Community Content as well project managing/scheduling that content for our website as well as Social Media. On top of that, i'm creating and managing the studio update (see my Blog post - the Community within)I'm also in charge of the EU community team, making sure the studio strategy is communicated overseas as well as supporting their local initiatives.Added to that, i'm involved in Localization process mainly for out game assets. -
European Community LeadCarbine Studios Nov 2011 - Dec 2012Aliso Viejo, UsWorking on the MMO titled WildStar. My role is to come up with ideas to entertain the Community while the game is still in development and as we slowly unveil it.- Coming up with Creative Ideas for Community consumption- Strategizing and planning short, mid and long-term Community activities- Leading 'Think out of the Box' projects to get Community attention- Using my journalist background to write weekly company-wide update (what I call the Community Within, cf. my blog). the goal is to spread news, activities initiated by the company or its employees in order to tighten employees' bonds within the Studio. Its goal is also to expand knowledge about what other departments (Combat Team, Prop Team, Lore Team, etc.) are working onAn example of my creativity is the Metal Maw idea that I came up with for WildStar, which we executed during the 2011 Gamescom.
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Head Of CommunityNcsoft West Dec 2009 - Nov 2011Leading the NCsoft West's Community Strategy for the European office and managing a still growing team of 7 people. It's a Marketing and Community hybrid role as it involves budget planning, marketing activities involvement, and synchronization with other departments in order to spread the knowledge and expertise of my team to the other departments. The tasks of my team includes but are not limited to:- Linking with US Studios in order to implement their strategy in EU- Coming up with EU Strategy specific to the European Market- Data Analysis & Interpretation of Community metrics based on In-game and Web data- Monitoring of Industry trends and innovations- Identification of Key leaders within community- Use of SNS tools to promote Brands- Come up and Execute Community Activities (Contests & Competitions, for example)- Run Press/Retailers/Players Demos for PR or Sales Department all over Europe (Road Trips)- Bringing many years of knowledge to help running smoothly big consumers show (Gamescom, Paris Games Week, etc.)
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Brand ManagerNcsoft West Mar 2009 - Dec 2009Stepped deeper into Marketing where I'm in charge of the North American Brands (Guild Wars and City of Heroes) for Europe.
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Community Manager (Aion)Ncsoft West Feb 2007 - Mar 2009I was in charge of creating the European Community on Aion: The Tower of Eternity. I managed the German and English-speaking Community Coordinators and I'm in close relation with the Marketing and Producing Divisions at NCsoft Europe. I'm also connected with the Aion Team, Dev and Marketing at NCsoft Korea.I came up with a European Community Strategy called "Immersion"
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Community CoordinatorNcsoft West Feb 2005 - Feb 2007I was in charge of the French Community for Guildwars. My job was to be the interface between the Devs and the players. I've aslo attended Guildwars World Championship in Taiwan and Leipzig along with other several shows (mainly French) where I was demoing or showing the game.
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French Community Manager (Everquest Ii)Sony Online Entertainment / Vp Com Sep 2004 - Dec 2004Tokyo, JpI was in charge of the French Community for Everquest II, Sony Online Entertainment. My job was to be the interface between the Devs and the players. As such, my primary job was to send feedbacks of players to Devs. -
Feature EditorGate 104 Jan 2004 - Jul 2004Writing articles about games was my main occupation. The interest thing about this job was the place we were working at : a 400 PCs Cybercafe in the heart of Paris. The experience was enlighting and the contact with players (mostly Multiplayer oriented and playing on the floor below) was a very nice and rich experience.
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Freelance Video Game JournalistFuture France (Pc Jeux, French License Of Pc Gamer) Aug 2003 - Dec 2003Playing games...writing about games...
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Feature Editor - Gen4 (Generation 4)Computec Media Oct 2000 - Jul 2003Fürth, Bayern, DeMy Specialisation was the MMO genre. -
Feature Editor - Pc GameCanal+/Gameone (Tv Channel) Oct 1999 - Sep 2000Learnt to use Video hardware such as Camera and how to make a video editing.
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Freelance Video Game JournalistGen4 - Video Game Magazine Oct 1997 - Sep 1999Discovered my passion for MMO with Meridian 59 and Ultima Online. I decided to make of MMOs, my specialization.
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Qa - Game TesterCryo Interactive Entertainment Nov 1996 - Sep 1997Fr
Loic Claveau Skills
Video Games
Mmo
Online Gaming
Community Management
Computer Games
Mmorpg
Social Games
Game Development
Game Design
Thinking Outside The Box
Mobile Games
Creativity
Localization
Publishing
Community Sites
Game Mechanics
Monetization
Gameplay
Multiplayer
Game Programming
Perforce
Level Design
Jira
Creative And Thinking Out Of The Box
Confluence
Social Media
Linkedin
Relationship Building
Greenhouse
Coaching
Project Management
Marketing
Search Engine Optimization
App Store Optimization
Data Storytelling
English
French
Customer Experience
Gaming
Google Analytics
Frequently Asked Questions about Loic Claveau
What company does Loic Claveau work for?
Loic Claveau works for Wefi
What is Loic Claveau's role at the current company?
Loic Claveau's current role is CMO & Crypto / AI Enthusiast. Advisor to His Majesty, King Bitcoin. Data Storyteller & Team Builder.
What is Loic Claveau's email address?
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What is Loic Claveau's direct phone number?
Loic Claveau's direct phone number is +142423*****
What are some of Loic Claveau's interests?
Loic Claveau has interest in Really, Mmo Expertise, Managing, Consulting, Everything.
What skills is Loic Claveau known for?
Loic Claveau has skills like Video Games, Mmo, Online Gaming, Community Management, Computer Games, Mmorpg, Social Games, Game Development, Game Design, Thinking Outside The Box, Mobile Games, Creativity.
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