Laure-Cécile Lafond-Fenonjoie Email & Phone Number

Shanghai, China

Shanghai, China

Shanghai, China

GaoWei is a science-based platform that provides transformative insights in neuroscience and bioenergetics, empowering awakened leaders to master their subconscious minds.Our first online platform has launched in the Chinese market, targeting executives and growth-oriented leaders eager to break free from repetitive patterns, overcome limitations, and reach new heights. The platform is designed to unlock higher wisdom, guiding users on a journey to reconnect with their authentic selves and achieve a balanced, fulfilling professional and personal life.An offline experience is currently under development on the island of Koh Samui, Thailand.

France

Creative Digital Brand Agency, specializing in the development of DTC and online branding, as well as personal branding for public figures, coaches, keynote speakers, etc.Our services include:Personal Branding Training: Discover, develop, and nurture your online and offline image.- Online Reputation Management & SEO services- Brand Strategy: Competitive Landscape Analysis & Positioning Mapping, Customer Journey, Media Planning, Brand Awareness and Digital Influence- Brand Architecture: Naming, Identity, Digital experience, Graphic and product development- Brand-Book Creation: Brand Philosophy, Logotype creation, Visual Identity with Brand elements and their applications (online and off line). Books between 50 to 100 pages.- Company brand re-integration & trainings in form of workshopsWe also operate a talent incubator for artists, designers, and coaches seeking support to develop their businesses and personal brands. For more information, feel free to contact us at lclf@obelfrey.com.

Shanghai, China

Yedao Group have developed DTC e-commerce & brands in various industries such as fashion, pets, electronics (3C), …etc. Thanks to our data crawling owned system, we were capable to detect online trends, and regenerate or create from scratch DTC brands every 3 months following an iterative process.I supported the group in its global development and personally oversaw our strategic partnership with international brands, e-commerce platforms, celebrity agencies, …etc. I have also lead our incubated brand program across EU, China and USA.Through the years, the company has closed successfully 3 rounds of investments. In 2019, Yedao was also elected in the top 50 Cross Border Chinese Brand by Facebook and KPMG, next to Alibaba and Lenovo.Exit: Sold

Shanghai City, China

Oak&Knight is an innovative e-commerce company based in Shanghai that provides local families with high-quality products designed and made in Europe and is especially focused on products for mothers and infants.Reaching the Chinese Market is a complex challenge for Western companies and there have been many examples where manufacturers, brands and even other e-Commerce companies (such as Ebay or Amazon) have not been so successful in penetrating this market. Oak&Knight proposed a unique integrated solution and direct channel from e-Commerce, logistics to trading services and market research to help vendors overcome the many challenges to reach the huge Chinese consumer base.Lead & Structured:- The company's functional management and organizational system- The e-commerce platform development - Our fundraising ventures & expansion activities (factories partnership, corporate alliances etc.)- Our products sourcing in Europe and business partnership with local factories- The company set up in Jiading FTZ & daily company operationsExit: Merged with Yedao Holding

Shanghai City, China

Provided branding concepts and direction for Chinese D2C e-commerce companies aimed at branching out to overseas markets. Localization partners included DHL, Google, Facebook and more.Responsible for:- Company structure & creation of services delivered in standard packages- Business development & seminar speaker (along side Google, DHL, Facebook...)- Liaising with clients to determine their requirements and budget- Building & managing client proposals- Working with clients, briefing and advising them project update- Art Direction

Shanghai City, China

Business development & brand strategy for the company's clients, including:- Giving conferences and insights about cross-border branding and transcultural approaches- Leading creative briefing and framing company or client needs- Art direction - Market Research Scan

France

Served voluntary in the French Navy as a Fusilier Marin (French Marines).Protection-defense of sites, installations and strategic activities of the Navy on the National territory.Trained at Lorient, PMM Major.

France

“ENTREPRISE” was an exhibition of the ESADSE in which hundreds of students were invited to expose their work. They were coming from all over Europe: Reims, Marseilles, Strasbourg, Orléans, Bordeaux, Geneva, Brussels, Rennes, Valence and Barcelona. 5000 square meter - 49 projects exhibited - worked 100h to 140h per week in the last 6 weeks before the actual exhibition.- Scenographic work & settings- Budget bookkeeping- Project management- Lead & coordinated over 100 participants- Also exhibited two of my own projects supported by 8 students

Certificate In Executive Coaching, Personal Development

Global Executive Mba, International Business

Business Coach Certification Accredited By Icf & Emcc, Business Coaching

European Bachelor Of Design + Master Degree, Branding, Graphic Design, Design Management & Strategy

Bachelors In Fine Art + Dnap + Dnsep Master Level Option Graphic Design, Graphic Design, Furniture

Graphic Design & Branding

Graphic & Visual Communication Design

Brevet De Preparation Militaire Marine (Pmm), Major De Promotion (Valedictorian)

Bnssa - Brevet National De Sécurité Et De Sauvetage Aquatique

Bac Es