Laure-Cécile Lafond-Fenonjoie Email and Phone Number
Laure-Cécile (LC), is a serial entrepreneur who has built and supported startups in the E-commerce and Branding industry in France, the USA, China, and Thailand since the age of 25. She joined the French navy at 18, where she served as a marine for six years while studying two master's degrees in Brand Strategy and Transcultural Approaches. LC also enrolled in the Global EMBA program at CEIBS in 2020.Over the years, LC has successfully developed a portfolio of more than 20 DTC brands in various industries, taking her businesses to new continents. She recently exited and sold her last company after spending a decade living and working in China.Today, LC embarks on a new journey with the backing of ObelFrey and Huiling Ding her business partner, venturing into a novel industry: personal development. She aims to provide a platform and O2O experience for executives in the Chinese market. The team is currently specializing their content in understanding and navigating the subconscious, emphasizing its impact on decision-making and outputs. The content is anchored in the concept of achieving balance between Body/Mind/Spirit ("ShenXinLing身心灵")
Gaowei International Wisdom Academy
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Founder And Coo | Business CoachGaowei International Wisdom AcademyShanghai, China
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Founder & Coo + Cross-Border Guidance PartnerGaowei International Wisdom Academy Aug 2023 - PresentShanghai, ChinaGaoWei is a science-based platform that provides transformative insights in neuroscience and bioenergetics, empowering awakened leaders to master their subconscious minds.Our first online platform has launched in the Chinese market, targeting executives and growth-oriented leaders eager to break free from repetitive patterns, overcome limitations, and reach new heights. The platform is designed to unlock higher wisdom, guiding users on a journey to reconnect with their authentic selves and achieve a balanced, fulfilling professional and personal life.An offline experience is currently under development on the island of Koh Samui, Thailand.
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Founder & CeoObel Frey Talent Aug 2022 - PresentFranceCreative Digital Brand Agency, specializing in the development of DTC and online branding, as well as personal branding for public figures, coaches, keynote speakers, etc.Our services include:Personal Branding Training: Discover, develop, and nurture your online and offline image.- Online Reputation Management & SEO services- Brand Strategy: Competitive Landscape Analysis & Positioning Mapping, Customer Journey, Media Planning, Brand Awareness and Digital Influence- Brand Architecture: Naming, Identity, Digital experience, Graphic and product development- Brand-Book Creation: Brand Philosophy, Logotype creation, Visual Identity with Brand elements and their applications (online and off line). Books between 50 to 100 pages.- Company brand re-integration & trainings in form of workshopsWe also operate a talent incubator for artists, designers, and coaches seeking support to develop their businesses and personal brands. For more information, feel free to contact us at lclf@obelfrey.com. -
Co-Founder & CmoYedao Inc 2016 - Aug 2022Shanghai, ChinaYedao Group have developed DTC e-commerce & brands in various industries such as fashion, pets, electronics (3C), …etc. Thanks to our data crawling owned system, we were capable to detect online trends, and regenerate or create from scratch DTC brands every 3 months following an iterative process.I supported the group in its global development and personally oversaw our strategic partnership with international brands, e-commerce platforms, celebrity agencies, …etc. I have also lead our incubated brand program across EU, China and USA.Through the years, the company has closed successfully 3 rounds of investments. In 2019, Yedao was also elected in the top 50 Cross Border Chinese Brand by Facebook and KPMG, next to Alibaba and Lenovo.Exit: Sold -
Founder & CeoOak & Knight Feb 2015 - Jun 2016Shanghai City, ChinaOak&Knight is an innovative e-commerce company based in Shanghai that provides local families with high-quality products designed and made in Europe and is especially focused on products for mothers and infants.Reaching the Chinese Market is a complex challenge for Western companies and there have been many examples where manufacturers, brands and even other e-Commerce companies (such as Ebay or Amazon) have not been so successful in penetrating this market. Oak&Knight proposed a unique integrated solution and direct channel from e-Commerce, logistics to trading services and market research to help vendors overcome the many challenges to reach the huge Chinese consumer base.Lead & Structured:- The company's functional management and organizational system- The e-commerce platform development - Our fundraising ventures & expansion activities (factories partnership, corporate alliances etc.)- Our products sourcing in Europe and business partnership with local factories- The company set up in Jiading FTZ & daily company operationsExit: Merged with Yedao Holding
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Founder & CeoInfinitive Design Jan 2014 - Jun 2015Shanghai City, ChinaProvided branding concepts and direction for Chinese D2C e-commerce companies aimed at branching out to overseas markets. Localization partners included DHL, Google, Facebook and more.Responsible for:- Company structure & creation of services delivered in standard packages- Business development & seminar speaker (along side Google, DHL, Facebook...)- Liaising with clients to determine their requirements and budget- Building & managing client proposals- Working with clients, briefing and advising them project update- Art Direction
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Brand StrategistSalesupply Feb 2014 - Aug 2014Shanghai City, ChinaBusiness development & brand strategy for the company's clients, including:- Giving conferences and insights about cross-border branding and transcultural approaches- Leading creative briefing and framing company or client needs- Art direction - Market Research Scan -
Fusilier Marin | ForfuscoBase Naval De Toulon Gfm Jul 2007 - Aug 2013FranceServed voluntary in the French Navy as a Fusilier Marin (French Marines).Protection-defense of sites, installations and strategic activities of the Navy on the National territory.Trained at Lorient, PMM Major.
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Second To The Exhibition Curator - International Biennial Of Design 2010Cité Du Design Feb 2010 - Jan 2011France“ENTREPRISE” was an exhibition of the ESADSE in which hundreds of students were invited to expose their work. They were coming from all over Europe: Reims, Marseilles, Strasbourg, Orléans, Bordeaux, Geneva, Brussels, Rennes, Valence and Barcelona. 5000 square meter - 49 projects exhibited - worked 100h to 140h per week in the last 6 weeks before the actual exhibition.- Scenographic work & settings- Budget bookkeeping- Project management- Lead & coordinated over 100 participants- Also exhibited two of my own projects supported by 8 students
Laure-Cécile Lafond-Fenonjoie Skills
Laure-Cécile Lafond-Fenonjoie Education Details
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Personal Development -
International Business -
Evercoach By MindvalleyBusiness Coaching -
Branding, Graphic Design, Design Management & Strategy -
Graphic Design, Furniture -
Graphic Design & Branding -
Graphic & Visual Communication Design -
Ville De Clermont-FerrandMajor De Promotion (Valedictorian)
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Ville De LyonsBnssa - Brevet National De Sécurité Et De Sauvetage Aquatique
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Lycée De Blaise Pascale - Clermont-FerrandBac Es
Frequently Asked Questions about Laure-Cécile Lafond-Fenonjoie
What company does Laure-Cécile Lafond-Fenonjoie work for?
Laure-Cécile Lafond-Fenonjoie works for Gaowei International Wisdom Academy
What is Laure-Cécile Lafond-Fenonjoie's role at the current company?
Laure-Cécile Lafond-Fenonjoie's current role is Founder and COO | Business Coach.
What schools did Laure-Cécile Lafond-Fenonjoie attend?
Laure-Cécile Lafond-Fenonjoie attended University Of Cambridge, China Europe International Business School (Ceibs), Evercoach By Mindvalley, L'ecole De Design Nantes Atlantique, Esadse: Saint-Etienne Higher School Of Art And Design, Ocad University, Rocky Mountain College Of Art + Design (Rmcad), Ville De Clermont-Ferrand, Ville De Lyons, Lycée De Blaise Pascale - Clermont-Ferrand.
What are some of Laure-Cécile Lafond-Fenonjoie's interests?
Laure-Cécile Lafond-Fenonjoie has interest in Rock Climbing, Civil Rights And Social Action, Literature, Saxophone, Architecture, Disaster And Humanitarian Relief, Arts And Culture, Modern Art, Omelette Au Fromage, Apnea.
What skills is Laure-Cécile Lafond-Fenonjoie known for?
Laure-Cécile Lafond-Fenonjoie has skills like Graphic Design, Creative Solutions, Design Thinking, Public Relations, Typography, Visual Communication, Indesign, Adobe Illustrator, Art Direction, Logo Design, Illustrator, Adobe Creative Suite.
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