Lea Loya Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

I deeply value understanding your needs, goals, and objectives.After over two decades of experience serving organizations with diverse brand, campaign, messaging, and various marketing production needs, I’ve become an invaluable partner from strategy work to project-based execution. I have extensive experience with purpose-driven organizations in healthcare, pharma, climate action, education, equity, housing, and community development and love implementing comprehensive marketing strategies and executable plans that enable organizations to achieve their full goals. I am very adept at distilling complex information and processes for the demands of multiple stakeholders and audiences. I'm a proven collaborator that leads a marketing firm with multiple resource teams - from copywriters and graphic designers, to developers and media planners, and traditional tactics to social media, to drive client growth and position. I efficiently lead teams of two to twenty in delivering marketing solutions to clients.Core ProficienciesBrand messaging and positioningOrganizational marketing planning and budget developmentCampaign strategy, planning, and executionProject Management

Seattle, Wa

Provide strategic and campaign planning, and day-to-day management for firm and all accounts as well as several project-based accounts for marketing firm. Specific duties include managing client services team, daily interface with clients; preparation of quarterly forecasts, budgets and management reports, research and analysis of marketing data, and coordination with creative teams. Duties include:• Fulfilling business opportunities with new and existing clients and playing a supportive role in their development • Meeting with key clients and prospects on consistent basis to nurture relationship at strategic level• Participating in team pitches• Collaborating on strategy, writing and editing of new business and project proposals• Researching industry and markets for new business• Keeping up to date on all projects in firm, allowing me to service client needs as they arise• Implementing new client relationships (e.g., new client agreement form, discuss firm/client expectations)• Supporting creative staff in reaching your client’s objectives• Providing oversight on the development of briefs, schedules and other well-documented input• Presenting and selling concepts and solutions to client• Analyzing client input, together with background knowledge, research, field feedback, etc., to produce full communications and marketing plans• Developing client estimates and budgets for projects that necessitate higher level of expertise• Mentoring team members and identifying opportunities and needs for individual growth in ways that benefit the firm’s clients and growth• Identifying opportunities for process improvements and oversee implementation• Interfacing with contract and freelance support members as necessary

Spearheaded and managed projects for B2B marketing firm. Duties included collaborating and managing overarching campaign strategy and creative concepting, introducing a suite of digital and video assets to the account, as well as executing online and traditional initiatives.Orchestrated and collaborated the overhaul of an entire marketing strategy, which included search engine marketing, email and landing page strategy and execution, new media campaigns, lead generation and nurturing program for B2B insurance management company.Managed large push and pull product launch campaigns for US and international audiences integrating traditional, film/video, digital, viral, and social media engagement.Managed branding and positioning projects for multiple clients with rollout of new branding creative, identity, messaging, content development, and collateral. Assessed, managed and implemented agency workflow processes for improved project execution and greater agency profitability.

Provided strategic and day-to-day client account management for large accounts and several project-based accounts for small and nimble creative agency. Specific duties included supervision of junior staff, daily interface with clients, preparation of project briefs, preparation of quarterly forecasts, budgets and management reports, research and analysis of marketing data, communication and coordination with creative teams and client teams. Accounts and special duties include: Orlando Magic: Managed all print communications and packaging promotion projects for consumer and B2B audiences in context of Orlando Events Center brand.Orlando Performing Arts Center: Developed and implemented print materials to support capital fundraising Production and studio manager of creative team of five. Responsible for end-to-end process of Agency’s new business, i.e. "opened" and estimated jobs, created purchase/insertion orders, and traffic and team status reports.