Lisa Ratcliffe Craig work email
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Lisa Ratcliffe Craig personal email
Lisa Ratcliffe Craig phone numbers
Marketing and communications executive who is a dynamic and results-oriented professional with proven leadership and communication skills, eager to embrace intellectually challenging opportunities. Recognized as an energetic and creative utility player, I bring a pragmatic approach to integrated marketing and communications. My extensive and versatile background in numerous industries encompasses Agriculture, Education, Healthcare, Food, Petroleum and Distillates, Nonprofits, and Promotions.
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Marketing And Communications DirectorBlue Ridge Graphics May 2022 - PresentCharlottesville, Virginia, UsDevelop and implement comprehensive marketing strategies that increase brand awareness, drive lead generation, and increase revenue growth.• Responsible for executing marketing campaigns across multiple channels including social media, email marketing, and niche marketing• Analyze market trends, conduct competitive research, and identify new opportunities for growth• Collaborate with cross-functional teams across organization to ensure cohesive and integrated marketing efforts• Establish and maintain strong relationships with key stakeholders, customers, and partners to drive business growth
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Internal Communications ManagerAugusta Health Dec 2019 - May 2022Fishersville, Va, UsDeveloped strategy and created content for C-Suite Executives, Human Resources, Operations, Incident Command, and other departments as needed. Managed communication channel matrix and ensured consistency in all messaging to further instill a positive culture and adoption of mission, vision, and values.• Developed training and education sessions for multiple stakeholders• Worked with senior leaders to develop policy and drive implementation• Analyzed available data to increase overall employee engagement and achieved a 96% participation rate on bi-annual employee engagement survey• Participated in IT governance to manage tech platforms and design new intranet• Spearheaded Microsoft 365 transition strategy, ensuring smooth user adoption with minimal disruption through impactful communications on system changes, updates, and features, enhancing user experience and productivity.• Led internal crisis communication efforts and directed critical COVID-19 vaccine initiatives, leading strategic email campaigns and microsites for community clinics which contributed to the success of public health initiatives during the pandemic -
Director Of Marketing OperationsPublic Consulting Group Dec 2016 - Dec 2019Boston, Ma, UsThis promotion added additional inside operations oversight, while maintaining all job functions of the Director of Marketing & Communications role. • Managed a diverse integrated communications team of 8 members. • Played pivotal role in conception, development, and implementation of IT solutions, including CRMS and inventory management systems. • Oversaw program survey construction, dissemination, and analytics• Maintained relationships and oversight of 3rd party facilities• Monitored and evaluated annual inventories and product valuations• Created custom and niche branding -
Director Of Marketing & Communications - Educational PartnershipsPublic Consulting Group Jul 2010 - Dec 2016Boston, Ma, UsProduced a consistent and effective corporate image nationally, as well as managing internal communications for large-scale, remote workforce. Creation and implementation of full-scale educational programs, in addition to website management for proprietary registration hubs and multiple websites. • Led numerous breakout sessions at national and state conferences• Produced content for collateral, executive summaries, case studies, etc.• Planned and executed national sales training meetings• Developed multiple brands from inception and designed multiple product lines, helping expand major category by over 3000%• Oversaw all digital marketing and social media
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Marketing & Promotions ManagerCommonwealth Promotional Nov 2007 - Jan 2010Worked closely with sales team to establish custom marketing campaigns and niche advertising opportunities. Also, advised numerous clients in areas of branding and strategy for their businesses and markets.• Developed and executed local and regional marketing campaigns• Managed website• Designed graphics and publication layout
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Marketing & Communications ManagerDixie Gas & Oil Corporation Dec 2002 - Nov 2007Responsible for all creative and promotions for all three branches of the organization. Worked closely with outside firms and agencies to produce signage, commercials, etc. Also, acted as community liaison to support local events, schools, and organizations.• Served as media contact and Dixie Gas & Oil spokesperson• Developed all branding and marks for private label lubricant line• Oversaw creative development for print, radio, and TV• Developed and maintained budgets for promotions, advertising, and PR
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Marketing CoordinatorBlue Ridge Area Food Bank Feb 2002 - Aug 2002Active with community organizations, local schools, and business leaders to garner support for the agency. Also, wrote content for all press releases and campaign letters; also began the development and design of the first website.• Led business development and fundraising• Produced all print materials
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Relationship Marketing AssociateCargill (Formerly Rocco, Inc.) Jun 1999 - Dec 2001Integral part of a multi-faceted marketing and research development team. Established rapport with co-workers and agencies, while managing website, customer loyalty programs and communication, graphic design, and publications.• Served as Shady Brook Farms spokesperson• Worked closely with PR and promotions agencies to drive projects• Worked with Good Housekeeping to register and maintain product lines
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Public Relations InternRocco, Inc Sep 1998 - Jun 1999Rocco Inc, was acquired by Cargill Inc.
Lisa Ratcliffe Craig Skills
Lisa Ratcliffe Craig Education Details
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Southwestern Adventist UniversityReligious Education -
James Madison UniversityMinor In Advertising
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Buffalo Gap High SchoolAdvanced Studies
Frequently Asked Questions about Lisa Ratcliffe Craig
What company does Lisa Ratcliffe Craig work for?
Lisa Ratcliffe Craig works for Blue Ridge Graphics
What is Lisa Ratcliffe Craig's role at the current company?
Lisa Ratcliffe Craig's current role is Marketing and Communications.
What is Lisa Ratcliffe Craig's email address?
Lisa Ratcliffe Craig's email address is cr****@****los.net
What is Lisa Ratcliffe Craig's direct phone number?
Lisa Ratcliffe Craig's direct phone number is +154029*****
What schools did Lisa Ratcliffe Craig attend?
Lisa Ratcliffe Craig attended Southwestern Adventist University, James Madison University, Buffalo Gap High School.
What are some of Lisa Ratcliffe Craig's interests?
Lisa Ratcliffe Craig has interest in Gardening, Outdoors, Technology, Running, Shopping, Golf, Hunting.
What skills is Lisa Ratcliffe Craig known for?
Lisa Ratcliffe Craig has skills like Advertising, Public Relations, Public Speaking, Marketing, Leadership, Strategic Planning, Newsletters, Management, Graphic Design, Marketing Strategy, Press Releases, Sales.
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