Lisa Ratcliffe Craig Email & Phone Number

Charlottesville, VA, US

Charlottesville, Virginia, US

• Develop and implement comprehensive marketing strategies that increase brand awareness, drive lead generation, and increase revenue growth.
• Responsible for executing marketing campaigns across multiple channels including social media, email marketing, and niche marketing
• Analyze market trends, conduct competitive research, and identify new opportunities for growth
• Collaborate with cross-functional teams across organization to ensure cohesive and integrated marketing efforts
• Establish and maintain strong relationships with key stakeholders, customers, and partners to drive business growth

Fishersville, VA, US

• Developed strategy and created content for C-Suite Executives, Human Resources, Operations, Incident Command, and other departments as needed. Managed communication channel matrix and ensured consistency in all.
• Developed training and education sessions for multiple stakeholders
• Worked with senior leaders to develop policy and drive implementation
• Analyzed available data to increase overall employee engagement and achieved a 96% participation rate on bi-annual employee engagement survey
• Participated in IT governance to manage tech platforms and design new intranet
• Spearheaded Microsoft 365 transition strategy, ensuring smooth user adoption with minimal disruption through impactful communications on system changes, updates, and features, enhancing user experience and productivity.

Boston, MA, US

• This promotion added additional inside operations oversight, while maintaining all job functions of the Director of Marketing & Communications role.
• Managed a diverse integrated communications team of 8 members.
• Played pivotal role in conception, development, and implementation of IT solutions, including CRMS and inventory management systems.
• Oversaw program survey construction, dissemination, and analytics
• Maintained relationships and oversight of 3rd party facilities
• Monitored and evaluated annual inventories and product valuations

Boston, MA, US

• Produced a consistent and effective corporate image nationally, as well as managing internal communications for large-scale, remote workforce. Creation and implementation of full-scale educational programs, in addition.
• Led numerous breakout sessions at national and state conferences
• Produced content for collateral, executive summaries, case studies, etc.
• Planned and executed national sales training meetings
• Developed multiple brands from inception and designed multiple product lines, helping expand major category by over 3000%
• Oversaw all digital marketing and social media

• Worked closely with sales team to establish custom marketing campaigns and niche advertising opportunities. Also, advised numerous clients in areas of branding and strategy for their businesses and markets.
• Developed and executed local and regional marketing campaigns
• Managed website
• Designed graphics and publication layout

• Responsible for all creative and promotions for all three branches of the organization. Worked closely with outside firms and agencies to produce signage, commercials, etc. Also, acted as community liaison to support.
• Served as media contact and Dixie Gas & Oil spokesperson
• Developed all branding and marks for private label lubricant line
• Oversaw creative development for print, radio, and TV
• Developed and maintained budgets for promotions, advertising, and PR

• Active with community organizations, local schools, and business leaders to garner support for the agency. Also, wrote content for all press releases and campaign letters; also began the development and design of the.
• Led business development and fundraising
• Produced all print materials

• Integral part of a multi-faceted marketing and research development team. Established rapport with co-workers and agencies, while managing website, customer loyalty programs and communication, graphic design, and.
• Served as Shady Brook Farms spokesperson
• Worked closely with PR and promotions agencies to drive projects
• Worked with Good Housekeeping to register and maintain product lines

Rocco Inc, was acquired by Cargill Inc.

Church Ministries, Religious Education

Bachelor Of Science, Speech Communication (Public Relations), Minor In Advertising

High School Diploma, Advanced Studies