• Spearheaded and implemented targeted campaigns that resulted in increased MQLs, SQLs, and additional pipeline growth• Partnered with healthcare networks to plan, create, and execute live webinars and events• Developed nurture and on boarding email campaigns to drive leads through the sales funnel and customers through initial product implementation• Developed content for all social media accounts and managed online company reputation through review sites and app stores

• Created and designed prospecting and customer email campaigns in order to increase revenue growth and customer retention• Implemented SEO best practices to achieve first page rankings and improve search visibility• Developed and executed a wide variety of organic and paid customer acquisition campaigns

• Managed key relationships with third party vendors for content syndication• Designed and built successful promotional campaigns to drive trial downloads and lead generation • Increased the company’s online brand presence through social media outlets and discussions in online forums• Planned and executed national tradeshows which resulted in leads to the database and fostered customer relationships

• Created a comprehensive communications calendar for blog posts and thought leadership content• Developed valuable content for website and web assets to correspond with our SEO strategy • Planned and implemented extensive social media and community strategy • Increased social media presence by average of 172% per year over three year time period

• Wrote and designed comprehensive media kit• Created, scripted and shot biographically-based promotion video and submitted it to an independent production company