Loden Cullar-Ledford Email & Phone Number

Philadelphia, Pennsylvania, United States

Head product and UI/UX designer for the entire FilmUp web and mobile SaaS platform. Sole designer for all corporate communication material, pitch decks, sales presentations, and web presence.

Ithaca, New York Area

Advisory role - Marketing guy, PowerPoint master, AdWords, Analytics and SEO

Greater Philadelphia Area

In leading the Customer Success and Marketing teams, my primary responsibilities revolved around guiding new and prospective clients through their introduction to and implementation of the Livegenic platform. This included collaborative workflow design, platform configuration, and the onboarding and training of new user groups. Additionally, I worked directly with the Livegenic Product Team to help design new features and workflows, UI/UX elements, and cultivate the overall “look and feel” of Livegenic’s mobile and web solutions.

Greater Philadelphia Area

I lead the Customer Success and Marketing team, which grows and supports Livegenic through a focus on three primary objectives: The first is to find, nurture, and convert new leads- guiding them through the entire sales cycle from cold contact to active account. This includes:- Working directly with the sales team to construct ideal target profiles, find organizations that match target profiles, and create on-message content for specific targets. - Creating, delivering, and improving lead generation campaigns via A/B testing, response monitoring, and customer outreach.- Managing accounts as they progress through the sales funnel- providing training demos and presentations, leading weekly check-in meetings, and acting as primary contacts for potential customers. Our second objective is to create and disseminate marketing material to increase brand and product awareness, maintain an active online presence, and bolster our position as an industry leader. This includes:- Creating and delivering rich-text and HTML email campaigns to existing accounts and new leads.- Updating and creating content for the company website, social media, and blog- including industry news responses, editorial content, and major feature or product updates. Our final objective is to support and engage our existing clients and users by producing and distributing updated training materials, new feature overviews, and customer-specific content.This includes:- Product overview presentations for demonstration and training purposes- Video content on correct product usage, feature capabilities, and upcoming releases.- Customer-specific material like branded training documents, workflow-specific usage guidelines, and others.

Greater Philadelphia Area

I supported and engaged our customers throughout every stage of our relationship, from creating and managing marketing campaigns, to providing in-person guidance and training. I also explored business development opportunities- finding novel ways to apply our solutions, discovering and expanding organizational partnerships, and looking for new and exciting ways to improve our platform.Projects and Achievements: Acting account manager for multiple major customers, domestic and abroad + Operated as point-of-contact between customers and Livegenic+ Organized and lead in-person and virtual training - Met with customers to train front-end and management staff in platform application and use - Virtually trained remote customers who are unavailable for face-to-face sessions+ Managed customer requests for new platform features and capabilities+ Worked with customer to create custom workflow training content, including guided videos, slide decks, and others+ Assisted in client technical supportExample: Bullitt GroupFound and developed relationship with Bullitt group that led to a contractual partnership and the development of the world’s first real-time Infrared streaming solution- Livegenic IR.Managed all Livegenic marketing content, email campaigns, Social Media accounts, and blog posts. + Constructed and deployed all Livegenic email marketing campaign, increased average CTR by 34% in 3 months.+ Managed all Livegenic Social Media accounts (FB, Twitter, LinkedIn)+ Wrote and edit content for the Livegenic company blogDeveloped a variety of platform training content, including videos, articles, and guides.Measured and analyzed internal data to build reports on company success metrics, including advertising engagement, platform use, and customer satisfaction.Worked with the development team to create and develop UI/UX for new platform features+ Incorporated customer feedback, personal research, and competitor analysis into platform feature development

Ithaca, Ny

Posted content on the Ithaca College Digital Instruction and Information Services page to attract new followers and spread useful and pertinent information. Used Facebook Insight and Google Analytics to find popular posts and construct better content.

Ithaca, Ny

Supported Ithaca College faculty and staff in order to provide better technical help and service by repairing and installing computer hardware and software for more than 8,000 on-campus computer systems. Additionally, handled and stocked high-end computer systems and other assets, received calls and directed clients to correct departments when needed, and worked with full-time Ithaca College staff to disseminate hardware and software updates

Houston, Tx

Used Google Analytics to improve existing marketing emails with more targeted content. Utilized SalesForce to track and analyze existing and potential customers and created/posted ads through Google AdWords, selectively targeting potential customers with data analysis provided by Google Analytics and hard-copy research of potential firms. Additionally directed email marketing campaigns for tens of thousands of potential B2B customers and acted as liaison between DIG staff and multiple clients including Dell, Hunter Fan, and others.