As Head of Lead Generation I am responsible for the development and execution of comprehensive lead generation strategies to drive business growth.Lead a team of professionals to achieve and exceed inbound and outbound lead generation targets.Analyse market trends and customer behaviour to identify new opportunities for lead generation.Collaborate with marketing and sales teams to align lead generation efforts with overall business goals.Implement and optimise lead scoring and qualification processes.Utilise data analytics and CRM tools to track, measure, and report on the effectiveness of lead generation campaigns.Stay updated on industry best practices and emerging trends in lead generation.Develop relationships with external partners and vendors to enhance lead generation capabilities.

As Head of Organic Growth I report to the Chief Marketing Officer and play a critical role in strengthening market positioning and content across a portfolio of international B2B, B2C and D2C brands; through SEO, content and social media marketing for multiple websites, operating in multibillion sectors such as finance, home, health and education. I drive organic customer acquisition strategies and collaborate with teams across the Zuru Group to see them through to implementation. I thrive not only on creating exponential growth, but on building world class brands and teams; I look forward to the challenges of scaling organic marketing activity for Zuru Media and respective clients.• Define the SEO goals, strategy and approach across Zuru Media owned and operated, as well as client domains; building out the teams and processes to execute on them.• Working alongside Product, Design and Development teams to ensure the best on-site experience, and optimisation practices are held and maintained.• Lead off-site optimisation strategy and execution.• Develop organic content marketing strategies, oversee execution and results, ensure best practices are met for search and video, and opportunities are identified and seized.• Collaborate with the wider Marketing and Campaign teams to unblock dependencies, understand unique market dynamics, and uncover new insights and opportunities.• Identify and execute on innovative organic growth opportunities.• Manage performance metrics and budgets whilst ensuring benchmarks are established, lessons are learnt and growth opportunities capitalised on.• Stay abreast of organic growth industry trends and best practices in search, content and audience management.

Responsible for leading, coordinating and executing a wide range of experimentation activities on B2C and B2B propositions across a portfolio of websites; accountable for the end-to-end management of the entire conversion roadmap, putting test hypotheses into practice and delivering results. ⦁ Expert in Conversion Rate Optimisation; ensuring best-in-class CRO methodology is utilised on all key proposition development initiatives. ⦁ Provide rigorous and accurate experiment analysis coordinating with team members and key stakeholders to prioritise and plan. Working with senior stakeholders, digital designers, and front-end developers. ⦁ Clearly convey testing ideas through concise briefs with a clear and compelling commercial case for each test. ⦁ Build strong relationships with key internal stakeholders and collaborate with the Head of Planning and Head of Sales to ensure marketing brand and conversion rate optimisation is aligned with the wider business requirements, marketing objectives, Company strategies and success metrics.⦁ Proactively benchmark new channels, technologies, and systems to ensure superior customer experiences, collaborating with the CMO to develop new business cases. ⦁ Optimise new propositions, and customer journeys regularly, ensuring the ideal mix of lead volume, cost per acquisition and quality of the lead. ⦁ Proactively use analytical insight, behavioural analysis, and customer journey insights to identify and deliver website marketing optimisation and conversion opportunities.

Digital marketing services and consultancy, specialising in SEO, content marketing, inbound lead generation, lead nurture and marketing automation. Hubspot Agency Partner.

Responsible for the development and implementation of effective SEO strategies, to increase organic traffic and support lead generation across a portfolio of B2B and B2C websites, including eCommerce and campaign micro-sites. Reporting to the Chief Operating Officer my role is to own all organic search channel activity, liaising with in-house and external content creators, social media community managers, Paid Search and product managers to ensure content is search engine friendly and optimised to increase visibility, traffic and in turn profitability.- Develop and execute successful SEO strategies, covering on-page and technical aspects- Manage a team of external copywriters to produce regular thought leadership articles for our own sites as well as for affiliates, partners and PR. - Regularly perform keyword research to identify gaps in our existing spread and to monitor market activity- Review technical SEO issues and action fixes- Optimise website content, landing pages and social copy in order to maximise search visibility and ultimately ROI- Direct off-page optimisation projects such as link-building, hosting / CDN setup and content syndication- Collect data and report on KPIs such as brand and non-brand rankings, organic traffic and clickthrough, load times, backlink profile, lead flow and revenue from sales.

Responsible for the creation, strategic assessment, drive and development of new and current digital marketing initiatives to support and generate growth for the business. Reporting directly to the CMO and managing a Development team, my role is to own and lead all digital projects, providing strategic advice on wider initiatives and guide the Marketing team to deliver all tactical digital tasks required.- Serve as thought leader in aligning digital marketing strategy with business goals and objectives- Manage the execution of all digital related lead generation activities including PPC campaigns, email marketing CRO and SEO- Drive high level discussions on the role of digital within the total marketing ecosystem- Consult Clearvision in defining and delivering their digital vision- Serve as a resource for creative teams in the development of digital strategies from opportunity identification through to experience definition- Provide methodological support, coaching, professional development and training to staff- Participate in evaluating the digital IQ of potential partners and competitors- Lead and manage digital projects such as website development, customer engagement, business development and sales enablement projects- Own the user analysis and user conversion reporting and actions to improve online performance- Proactively, own, manage and deliver on all digital channel activity and commercial performance to support all marketing, events and sales initiatives.

Responsible for inbound lead generation campaigns and the online content marketing activity of Vistage within UK and Irish markets, reporting to the Marketing Director. · Collaboration with Canadian, Australian, US and European colleagues is a critical element of the role to ensure global initiatives are executed locally, along with managing an in-house Videographer. · Working within an acceptable cost per acquisition, core objectives are to generate both member and Chair leads, utilising multiple channels, sources of data and appropriate metrics to optimise and report on campaign performance. Earnt and Paid Media· Hybrid strategy of inbound and outbound, incorporating PPC, retargeting and sponsored content for key content assets· Engage with influencers, partners and communities on LinkedIn, Twitter and Facebook etc. to increase social reach and resonance· Social channels, blog articles, content landing pages and webpages are search engine friendly, to improve organic search traffic and conversation of visits to leads; incorporating ongoing keyword research, CRO and competitor analysis· Engage with news jacking, industry influencers, journalists and thought leaders in respective fieldsLead Generation and Nurture · Automated workflows deliver users relevant offers based on their current stage of engagement· Smart CTAs and smart text to provide related articles, videos and content offers, to move contacts though the inbound funnel from TOFU to BOFU· Lead Scoring to determine the point at which a lead is ready to come out of the nurture journey and into the sales journey, telemarketing or direct outreach campaigns Content and Editorial· A regular schedule of weekly blog articles, monthly newsletters, bimonthly eBooks and whitepapers· Positioning and distribution of event highlight videos, member case studies and testimonials· Editorial and PR support for the distribution of research based content

• Responsible for the Union’s website, social media and other digital channels.• Market and promote the Union’s activities and services to students and the UCLan community.• Working with Union and University colleagues to develop mini sites for one-off and annual events such as Freshers, Elections, social events and activities including sports club and society sign up. • Responsible for the effective use Customer Relationship Management (CRM) systems and processes, adhering to the strictest of data protection regulations at all times. • Deliver individual and small-group briefings or training; providing staff and volunteers with the skills to use the web and social media.• Identify opportunities to generate income through online or digital marketing activities.

Liaising with three other committee members across the UK with the running and promotion of SUM and NUS amongst marketing professionals within the HE sector. Achievements· Organised regional networking and training events for colleagues in North West Students’ Unions· Developed an online resource directory and maintained an active Jiscmail mailing list· Active involvement on the NUS Events Planning Committee for the annual national Students’ Union conferences; AMSU 2010 in Royal Holloway, SU 2011 in Leeds, SU 2012 in Exeter and SU 2013 in Manchester.

• Responsible for managing and maintaining good working relationships with a constantly developing media sales client base; advising on the most effective marketing options for their product or service, through to the delegation of in-house design and print, and after sales analysis of campaigns.• Maintaining KUSU’s online presence through channels such as Twitter and Facebook to ensure effective engagement with our students, as well as striving to keep on top of social and technological developments in communication.• Construct and publish press releases and news articles for inclusion in a weekly e-newsletter and an RSS feed on kusu.net using the TYPOlight webCMS online interface.• Constant liaising with media sales agencies such as BAM, SubTV and SMG to propose and negotiate media contracts.