Laurent De Bar

Laurent De Bar Email and Phone Number

Director, Global Field Marketing @ Piano
Laurent De Bar's Location
Bordeaux, Nouvelle-Aquitaine, France, France
Laurent De Bar's Contact Details

Laurent De Bar personal email

n/a

Laurent De Bar phone numbers

About Laurent De Bar

Experienced executive with demonstrated success in building global leading brands across various B2B & B2C sectors (automotive, travel, consumer good, software) utilising Digital, CRM & Integrated Marketing disciplines and strategies.

Laurent De Bar's Current Company Details
Piano

Piano

View
Director, Global Field Marketing
Laurent De Bar Work Experience Details
  • Piano
    Director, Global Field Marketing
    Piano Jan 2024 - Present
    Amsterdam, Nl
    Supporting our sales effort globally by executing marketing campaigns to increase Piano's awareness and drive pipeline growth.
    View
  • Piano
    Marketing Director Emea
    Piano Feb 2021 - Jan 2024
    Amsterdam, Nl
    Responsible for raising awareness and driving account traction and business opportunities in EMEA, by executing local marketing campaigns aligned to the global marketing strategy.
    View
  • At Internet
    Marketing Communication Director
    At Internet Jan 2014 - Feb 2021
    Merignac, Fr
    Global player in Digital Analytics, AT Internet provides business decision-making data to renowned brands and major digital actors worldwide.Mission : Based at the company's headquarter in Bordeaux, I am in charge of corporate communications including events & exhibitions, PR, digital communication, social media and CRM activities.
    View
  • Carrementnet
    Managing Director
    Carrementnet Mar 2013 - Dec 2013
    Managing Director for a start-up providing digital solutions to lawyers & judicial expertsMission : Business development, marketing and sales activities.
    View
  • Innocean Worlwide Europe
    Digital Marketing Business Director
    Innocean Worlwide Europe Aug 2011 - Feb 2013
    Frankfurt, Germany, De
    Mission: Develop INNOCEAN Digital Marketing service offering and capabilities whilst providing HYUNDAI and KIA European operations, with strategic and operational support in the Digital field.• Team Management: 4 / Reporting to Chief Operating Officer.• Development of INNOCEAN European Headquarter Digital offer and services.• Strategic and operational leader for HYUNDAI & KIA Digital activities across 25 European markets.• Management of all HYUNDAI & KIA integrated marketing consumer brand and product launch campaigns - including Digital deployment, across Web, Social Media, Mobile & Online Media channels.
    View
  • Mahindra Satyam
    Sales & Marketing Principal Consultant
    Mahindra Satyam Jun 2008 - Jun 2010
    Pune, Maharashtra, In
    Mission: Provide strategic consulting and functional expertise in Digital Marketing & CRM domains for the Automotive sector.• Team Management: 4 / Reporting to Marketing & After Sales Executive Consultant.• Strategic consulting in Digital Marketing & CRM domain for automotive sector including process audit, diagnosis, recommendation and supervision of technical implementation.• Significant missions:- Lead Management process redesign & CRM tool recommendation for VOLVO Construction Equipment in the US- Introduction of Web Analytics – inc. KPIs definition, tracking tools implementation, reporting & analysis - for the B2C & B2D Digital activities of VOLVO Construction Equipment in the US and EU
    View
  • Nissan Motor Co., Ltd.
    Global Digital Marketing Manager
    Nissan Motor Co., Ltd. Sep 2005 - May 2008
    Yokohama-Shi, Kanagawa, Jp
    Mission: Strategic and operational support in Digital Marketing for NISSAN & INFINITI brands across major regions (US, Europe, Asia) and emerging markets (140+ countries)• Development of global Digital strategy for NISSAN & INFINITI• Development of NISSAN & INFINITI web style guide• Implementation and deployment of global Content Management System for INFINITI• Development of INFINITI brand launch sites (Russia & China)• Implementation of global NISSAN GT-R launch microsite and associated dialog program • Establishment of global Digital Marketing KPIs and reporting framework• Development of global Domain Name management policy• Management of Global Asset Sharing activity & Production using CAD/3D• Management of external suppliers (Creative, Technical, Strategy)
    View
  • Nissan Motor Co., Ltd.
    European Online Marketing Manager
    Nissan Motor Co., Ltd. Apr 2001 - Aug 2005
    Yokohama-Shi, Kanagawa, Jp
    Mission: Management of centralised Digital activities across 10 European markets.• Development of Digital Marketing strategy• Implementation and deployment of Central CMS• Multiple product launch campaigns development & roll-out• Development of metrics strategy, deployment of tracking solutions and reporting framework• Deployment of web style guide across European region• Development of online media strategy• Management of suppliers (Creative, Technical, Consultant)• Won 5 Awards for Micra & 350Z pre-launch and launch microsites
    View
  • Bates Interactive
    Account Director - Digital
    Bates Interactive Oct 1999 - Mar 2001
    London, London, Gb
    Mission: Strategy development, project planning, campaign implementation, budget control and client support in Digital MarketingSafeway• Maintenance & enhancements of brand website• Creation (strategy, creative & technical) of new website inc. online shopping• Set-up of third parties partnerships and alliances• Management of e-CRM campaigns• Online support for in-store promotional activities Stepstone• Creation (visual and technical) of an interactive TV website
    View
  • Bates Communicatio
    Account Manager - Direct Marketing
    Bates Communicatio Jul 1998 - Sep 1999
    Mission: Conception of CRM programs, telemarketing campaigns, press, radio and outdoor advertising.Safeway• Top customer loyalty and retention CRM program • Shared shoppers acquisition CRM campaigns• Management of suppliers (Telemarketing, Datacapturing)South African Airways• Press, radio and outdoor advertising campaigns• Press campaigns (trade)
  • Aspen Agency
    Account Executive - Direct Marketing
    Aspen Agency Jan 1997 - Jun 1998
    Mission: Database selection, direct mail creative development, print/production, lasering, response handling and analysis.SAAB Great Britain• Customer loyalty and prospect development direct mail campaigns• Co-ordination of Dealer Direct Marketing Program Holyman Sally Ferries• Customer and prospect development campaigns (consumer and trade)• Launch of Customer Loyalty Program
  • Wunderman
    Junior Account Executive - Direct Marketing
    Wunderman Apr 1996 - Dec 1996
    Eurotunnel• Co-ordination of the Freight Customer Loyalty ProgramKodak• Acquisition campaign for new product launchNovell• Customer and prospect programs (consumer/trade)• Advertising awareness campaign
    View
  • Wunderman
    Account Management & Planning Trainee - Direct Marketing
    Wunderman Oct 1995 - Mar 1996
    View
  • Wunderman
    Traffic Manager Assistant - Direct Marketing
    Wunderman Apr 1993 - Aug 1993
    Part of Communication & Advertising Diploma training program
    View
  • Wunderman
    Account Management & Creative Services Trainee - Direct Marketing
    Wunderman Jun 1990 - Jun 1990
    View

Laurent De Bar Skills

Digital Marketing Digital Strategy Integrated Marketing Crm Marketing Communications Marketing Advertising Direct Marketing Marketing Strategy Automotive Account Management Social Media Management Mobile Marketing Business Development Digital Media Mobile Devices Social Media Marketing Online Marketing Cross Functional Team Leadership Product Development Marketing Management Brand Management International Marketing New Media Media Planning Market Research Europe International Online Advertising Web Analytics Digital Communication Strategy Asia Performance Metrics Customer Relationship Management Marketing Automation Marketing Agency Digital Agency Interactive Marketing Start Ups

Laurent De Bar Education Details

  • Lycee St Dominique, France
    Lycee St Dominique, France
    Communication & Advertising
  • Lycee St Joseph, France
    Lycee St Joseph, France
    Commerce

Frequently Asked Questions about Laurent De Bar

What company does Laurent De Bar work for?

Laurent De Bar works for Piano

What is Laurent De Bar's role at the current company?

Laurent De Bar's current role is Director, Global Field Marketing.

What is Laurent De Bar's email address?

Laurent De Bar's email address is ld****@****mac.com

What is Laurent De Bar's direct phone number?

Laurent De Bar's direct phone number is +33 1 56 54 *****

What schools did Laurent De Bar attend?

Laurent De Bar attended Lycee St Dominique, France, Lycee St Joseph, France.

What are some of Laurent De Bar's interests?

Laurent De Bar has interest in Europe, Snowboarding, North America, Travel.

What skills is Laurent De Bar known for?

Laurent De Bar has skills like Digital Marketing, Digital Strategy, Integrated Marketing, Crm, Marketing Communications, Marketing, Advertising, Direct Marketing, Marketing Strategy, Automotive, Account Management, Social Media.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.