Responsible for planning, directing and coordinating all commercial related activities for UA's Andean Region (Colombia, Ecuador, Venezuela,Peru, Chile and Argentina).Management and coordination with Country Managers, including all Sales employees engaged in international commercial operations for the company.

Global NGO dedicated to humanitarian development, disaster prevention, justice advocacy in favor of marginalized groups and communities worlwide with a specific focus on children. Identification, development, testing and scaling marketing offerings to potential donors around the world, through funding models and strategies aimed at raising private revenue to implement and develop Economic Empowerment models in poor communities worldwide.

Leads all of the globally-based consumer facing innovation initiatives, working in partnership with the field facing innovation leaders. Key responsibilities include new product development, adaptation of existing products to different channels, new distribution mechanisms, etc.

Country Director.General management and strategic direction of the Mexican operation, responsibility of ONG´s short, medium and long term goals. Reported to an Advisory Board of 9 members. Responsible of 520 employees.o Increased Income +38%; New Donor acquisitions +284%; Donor sponsorship +18%o New digital strategy (new website with improved acquisition capabilities), enhanced social media (FB/Twitter/Email, etc.)o Launched first integrated marketing campaign with mass media support in more than 10 yearso New major corporate partners IDB (Inter-American Development Bank), Coca-Cola among others)o Implemented new Donor acquisition channels (i.e. Team WorldVision)

Hobscorp is structured into 3 specialized divisions: Consulting & Administration Services; Travel & Tourism Services and Call Center Strategies.A professional firm with true specialists in shared ownerships and mixed use development in tourism and leisure real estate segment. We work with developers, operators and hospitality executives around the world with a focus on the Americas and the Caribbean as a trusted advisoro Co-Planned and developed Company’s Start-up operation o Co-developed company’s website (www.hobscorp.com) o Conducted company presentations to key potential customers (domestically and internationally)

Reporting and supporting the President and CEO in developing and leading a world-class organization in the Recycling market through a continuous process improvement platform oriented at achieving AI´s mission of creating long term sustainable solutions that will benefit the environment by helping Company’s clients recycle their waste.Basic responsibilities include analysis, planning and supporting the execution of Avangard Innovative´s strategic marketing and business development initiatives, aimed at optimizing human, financial and material resources to maximize revenues at the minimum possible cost.o Provided executive leadership and managed Company’s Marketing, Operations and Safety Products organizations. o Developed and implemented Company’s first formal annual business plan. o Reduced 31% the operating costs in 2009 (from $1.9M to $1.3M) o Re-designed and relaunched company’s website.

Reporting to the Managing Director Global Sales & Reservations Resources, responsible for identifying and prioritization of Global Sales projects, support Country Directors, Sales and Marketing Executives with customized strategies and products to meet customer’s specific needs. Accountable for the elimination of redundancy & maximization the use of Sales Resources, mapping best practices throughout Global Sales; development of strategies to facilitate companywide best practice sharing; design and support Metrics for success/score cards. Coordination, Implementation &, Control of Travel Agencies strategic revenue programs.o Identified and prioritized Global Sales projects to maximize the commercial support for Country Directors, Sales and Marketing Executives o Eliminated redundancy by mapping best practices throughout Global Sales o Designed metrics for success and score cards o Coordinated, Implemented and controlled Travel Agencies’ strategic revenue programs. o Revised Agency commission programs that resulted in a reduction of 2 % points vs. budget while reaching a 11% revenue growth year over year 06 vs. 05 (with no capacity growth) o Opened two new GSA offices (Chile and Uruguay) that represented incremental revenue of 45% vs. previous year o Enhanced the strategic use of different Sales Management Systems in Latin America (i.e. Corporate Insight and Brio)

P&L responsibility for Aeroméxico´s International Division (USA, Europe and South America). Global Management of the General Sales Network in 35 countries. Accountable for planning and executing all commercial and marketing initiatives, while providing strategic oversight of Airport Operations, Human Resources, Customer Service and Strategic Allianceso Managed the P&L of Aeroméxico´s International Division (USA, Europe and South America). o Managed the General Sales Agent Network in 35 countries. o Provided strategic oversight of Airport Operations, Human Resources, Customer Service and Strategic Alliances o Turned around the profitability of the European routes within one year. (i.e. from an 8.1 MM USD loss in 2001 to a profit of 0.9 MM USD in 2002 and 2.8 MM USD in 2003). o Made the Brazil-Mexico route the #1 of the Aeromexico system in terms of profitability in less than 2 years o Restructured the Sales and Marketing organization in the US to strategically align company’s Sales resources with market needs

Responsible for Global Advertising, Corporate Branding, Public Relations, Market Research and Promotion, partnered with key Advertising, Market Research, Promotion & Design and Public Relations firms to develop and implement a Global Marketing Strategy.o Created and established the Marketing Services Department. o Repositioned Aeromexico as “The Most Punctual Airline in The World” achieving the all time record high of Top of Mind (vgr. 53%) o Developed and implemented the first program and bench mark to measure Customer Satisfaction levels through market research techniques o Designed and implemented the most innovative Consumer promotion of the industry in Mexico that generated incremental sales of 7% above budget in 2Q 2001. o Co-developed the first global communication strategy and launched the first advertising campaign for Skyteam (2nd largest global airline alliance) o Developed and implemented Company’s communication program as part of the Emergency Response Plan

Responsible for the development of a comprehensive marketing strategy to globally grow the Travelers Cheques Business. Accountable for maintaining and enhancing the Travelers Cheques brand image and ensuring consistent product delivery worldwide acceptance. Identification of customer needs and expectations through market research. Responsible for global advertising and worldwide marketing funds allocation and administration.o Managed a marketing budget of 30+ million USD o Reallocated worldwide marketing funds from mature to emerging markets (i.e. India, Taiwan, Mexico, Brazil, etc.) to stem the product category decline that resulted in the reduction of the negative trend from –6% annual decline to –2% o Successfully market tested the first electronic Traveler Cheques product o Launched the Euro Travelers Cheques 2 years in advance in relation to the official launch of the Euro currency in Europe. o Relaunched the Travelers Cheques in Mexico as a savings instrument, which resulted in a sales volume that surpassed the one billion USD figure for the first time ever.

Senior Leader accountable for the acquisition, usage and retention of Card Members (Personal, Gold, Platinum and General Revolving Credit Card products). Responsible for advertising, personal sales, telemarketing unit, membership rewards, Card member communication, direct mail programs, data base management, Insurance products and market research.o Successfully implemented new methods of card acquisition through external personal sales agents o Launched the first non-travel related partners of the Membership Rewards program. o Co-developed and launched Company’s first revolving credit card in Mexico (Optima)

o Successfully launched the Gold Corporate Card exceeding cards in-force budget by 5% in first year o Increased retail sales volume over 80% in less than 5 years. o Increased company Retail Travel network from 38 to 54 outlets in key major cities nationwide o Developed and opened the Membership Travel Services Unit for key Cardmembers (first 24/365 virtual Travel Agency in Mexico). o Restructured Retail Travel Organization by regions and consolidating Inbound and Outbound Travel Sales areas