Lucia Hua Email & Phone Number

New York, NY, US

LabcorpBridgestoneHolcimUSAAPfizerTD Bank

Austin, Texas, US

• Divisional is a growth marketing agency for early stage start-ups across various industries such as eCommerce and healthcare.
• I developed strategy and implement within channels such as paid advertising, organic social media, marketing analytics, and CRM/automation infrastructure.
• Skills include: Facebook/Twitter/LinkedIn ad platforms, copywriting, social listening, Google Analytics, and Hubspot CRM

Armonk, New York, NY, US

• Optimized buyer journey and design digital marketing campaigns for B2B enterprise cybersecurity SaaS product to help drive $1M+ revenue/quarter
• Supported planning and execution of various demand generation activities including content, website, blog, webinars, email, social media, SEO, programmatic media, and in-person events
• Coordinated cross-functionally with various teams including product management, support, media agency, and sales to drive traffic, increase engagement rates, create opportunities, and progress pipeline
• Reviewed content journey to refresh messaging and develop creative. Ran A/B tests to increase engagement rate by 2%
• Designed email/in-app messaging and content journey, using marketing automation to route 150 leads/week to sales and increase email click-to-open rate by 5 pts

Armonk, New York, NY, US

• Managed on/off-boarding, day-to-day logistics, and ten-week calendar with four program events per week
• Mentored and supported thirteen interns across multiple marketing functions and three business units

Armonk, New York, NY, US

• Used marketing analytics tools to recommend best practices for NA Digital Marketing data visualization
• Supported initiatives to improve digital and content marketing alignment, implement NPS, and plan for 2018 marketing strategy
• Developed best practices for Net Promoter Score (NPS) data collection and for metrics reporting and visualization
• Collaborated with interns, analysts, and managers to gain insights into various disciplines and to propose NPS process flow

Austin, TX, US

• Supported over 60 student organizations by providing assistance and maintaining accurate financial and historical records
• Represented the McCombs School of Business and its Office of Student Life to students, parents, alumni, faculty, corporate sponsors, and other interested parties in all matters relating to school resources and events

• The Paper + Craft Pantry is a retail and workshop space supporting independent artists, designers, crafters, and makers.
• Managed Facebook, Instagram, and Pinterest accounts and analyzed user data to sustain long-term following and engagement growth
• Published weekly email newsletter campaigns and blog posts to increase business presence locally and globally beyond 1000 followers
• Used CSS and HTML to improve designs of MailChimp campaigns and Squarespace website to improve customer perception and retain interest in studio products and events
• Operated retail portion of business by organizing inventory, providing customers with product information, and utilizing POS system

• Juice Society is a local sustainability- and health-focused shop selling organic cold-pressed juices, smoothies, and plant-based foods.
• Overhauled newsletter campaigns by improving design, content quality, brand standards, and schedule to inform nearly 600 subscribers of business activities within the store and around Austin
• Developed and expanded brand image beyond juicing by creating eight blog posts about pursuing a healthy lifestyle
• Initiated corporate retail sales program by identifying target customers based on potential revenue value and operational feasibility

Bachelor Of Business Administration (Bba), Marketing, Management Information Systems (Minor), Business And Public Policy Certificate

Certificate, Ui/Ux Design