Fulfillment! Making sure entrepreneurs, small/medium businesses, and bigger companies succeed on their own terms.

Content strategy for the Payments Platform team, creating content to assist merchants and small/medium businesses. Privacy, process, product, and style guidelines.Started Google-wide "Figma for Writers" learning sessions.

Brand systems and article content.

Content strategy, copy, and digital advocacy for millions of shoppers. In-store and mobile shopping and payment experiences for this Fortune 1 company.From legal copy and error messages to personalized content on the Walmart home page.

Content strategy for reboot of the consumer-facing website.

Consumer banking and shopping for 30 million customers.• Geolocation, rewards programs, financial management, reporting fraud• Recruited content strategy team

Branding and content strategy; creative direction.Goal analysis, strategy and execution for a venerable logistics software firm.Site launch; industry PR; print and display collateral.

Recommendations for post-merger company intranet to engage the internal work force.

X.commerce Developer Conference - Moscone West, San FranciscoCompelling content for web, banners and print. Interviewed disruptive innovators to translate transitional technology into easily-understood marketing copy.

Creating and invigorating websites large and small. Turn business goals into bulls-eye branding.

NewsPlink is like Life Magazine gone digital and portable.Original content, reporting from professional and amateurs, and edited by experts.

• The New York Times• Seattle Times• San Francisco Chronicle• MSNBC.com• AARP Magazine• Seattle Metropolitan

Seek and track news throughout the northwestern United States. Pitch, research and write stories and briefs for the national desk.

Helped start a think tank to address a chronic symptom of local government dysfunction: the illegal demolition of sound structures, contrary to planning and building codes. Built a coalition of opposing factions: department heads, development lawyers, permit expediters, and local neighborhood groups. Despite political obstructions, the group developed effective legislation.

Non-profits included Beacon Center; Healthy Start Program; various public school settings. In New York City, trained and managed up to 80 volunteers and staff.Created programs to draw some of New York City's most notorious and talented graffiti writers off the streets and out of the subway tunnels in what may have been the rawest form of viral marketing. Graffiti galleries, basic money-making ideas and a lot of relationship-building helped these programs draw the admiration of the New York City Transit Police.