Director Of Implementation
Current- Onboard clients to ensure efficient tracking of the consumer experience on site- Create and maintain QA process for tag implementation including testing all site tags before campaign launch from visit to conversion, verifying data pass of revenue, order IDs and necessary metrics in reporting platforms (Google, Facebook, Bing, Gator IO, Roku, Pinterest, Criteo)- Liaison between Account team, TV and Digital media buyers, Analytics and Data Science teams for all tracking issues.- Collaborate with in-house developer and clients' DEV teams for optimal tracking tag placement on ecommerce platforms (Shopify, WooCommerce) and custom coded sites, troubleshooting all issues prior to and during campaign launch- Create ad accounts in Facebook, Google Analytics, Gator (TrueStats), Bing and Google Ads, working with Media team to ensure campaigns are connected to tracking pixels for attribution- Diagnose, troubleshoot, and resolve tracking issues, including delivery discrepancies for TV and Digital campaigns.- Analyze and generate raw data reports to review discrepancies or anomalies- Direct one-on-ones with employees ranging from junior to senior levels, discussing career growth and managing expectations- Generate and update company-wide Best Practices for tag implementation and understanding of processes - Certified in Google Analytics to advise on campaign performance and optimization- Monitor clients' sites for tag health checks and document all tag IDs to proactively prevent data loss- Guide and educate Digital team on implementation tools (GTM, Google Tag Assistant, Facebook Pixel Helper) for a basic understanding of how tracking affects campaign performance
