Laurissa J. Doonan Email & Phone Number

Pleasanton, California, Us

Downingtown, Pa, Us

www.Charter-Marketing.com | www.LaurissaDoonan.com | Using Data to Empower Strategy, Outcomes. wprking as a freelance consultant I guide clients through content strategy, marketing, and brand optimizations and implementation of marketing solutions that increase sales, raise brand awareness, and drive target audience engagement. Selected Clients:✔ MRM McCannDeveloped a successful agency pitch launch strategy for new finance product/services that included content strategy, audience and journey specific campaign strategies, competitive analysis and audience personas.✔ Oxford CommunicationsIncreased initial customer lead acquisition targets by 34% in two months, 50% in the third month, resulting in the client agency being awarded the national account.✔ 4Core MediaDevelop customer research, profiles, background, and personas. Manage and optimize PPC including search and display for client reporting. Create audience and campaign messaging, creative recommendations, journey and media plans.✔ American Reading CompanyDeveloped a customized Marketing Mentoring program and materials to develop teams and individuals at different levels of experience and knowledge, in the education and field marketing disciplines. Worked with IT and Sales to oversee and implement Marketing Operations standards and requirements. ✔ Micro Essential Laboratory Inc.Developed and executed a PPC strategy that increased conversions by an average of 900% per month while decreased conversion cost by over 800% in the first three quarters.✔ My Fitness RxManage all digital efforts including website, social media, marketing materials, sponsorship and partner marketing as well as video editing, camera work, projections, and scripting assistance for a weekly national television show.✔ Weed.comDevelop initial background, medical, and strain content targeted to the the medicinal and recreational uses of cannabis products, including marijuana, Delta8 THC, and CBD.

Newtown, Pa, Us

I work with clients to identify, review, audit, and develop their content strategy goals and objectives for a variety of projects, including web migration, marketing content and copy, accessibility, content governance, mapping, and modeling needs, in addition to content creation and planning. Leader of marketing and global multi-channel project implementation teams that deliver success for agencies, client companies, organizations, brands and products. Multi-level manager and mentor who succeeds by creating innovative approaches that achieve measurable outcomes. Expert at devising and deploying solutions that rapidly engage stakeholders and target audiences to produce breakthrough online, off-line, and bottom line ROI.

Develop customer research, profiles, background, and personas.Create audience and campaign messaging, creative recommendations, journey and media plans. Content, research, reporting, insightsPartner with agency for brands across industries: transportation, insurance, healthcare, pharmaceutical, financial

Manage all digital efforts including website, marketing materials, sponsorship and partner marketing as well as video editing, camera work, and more A Weekly National ½ Hour Television ShowMy Fitness Rx is unlike any fitness or exercise program available simply because of what it is NOT. It is not a weight loss competition, a reality show, or any other kind of fitness competition but rather an entertaining, informational, and educational healthy living series. My Fitness Rx helps you live a healthy lifestyle, with information you can use, to live life on your terms. The series was created by certified personal trainer and fitness expert, Tanya Stroh, who along with our team of contributors … doctors, nutritionists, personal trainers, nurses, physical therapists, chefs, life coaches and more … provide insight and answers to the benefits of a healthy lifestyle, and how to best achieve it.Exercises | Expert Interviews | Coaching | RecipesView website & Episodes: http://myfitnessrx.netView our Sizzle Reel here: https://youtu.be/fPprpUYqJXc

Montgomeryville, Pa, Us

As the Director of Marketing for Timberlane, serving as the marketing lead (VP/CMO), reporting directly to the owner/CEO, I created & grew the marketing department to support a direct-to-consumer inside sales luxury niche retailer. I developed an environment that used data to inform decisions rather than dictate then. By mentoring & nurturing the individual & collective strengths of the team members, achieved repeated success as a highly targeted, efficient department. ✔ Served on the six member senior corporate leadership team to develop the direction & culture of the organization.✔ Redeveloped / Re-positioned the brand. Set up brand standards, messaging, & voice for all internal & external communications. ✔ Created a new website architecture, platform, design, & content to support multiple audience types, increasing site visitors by 25% and website conversions by 39%.✔ Created audience-targeted content strategies, calendars & resources, initiated social media & email programs resulting in a conversion rate increase of 37% in previously considered lost opportunities. ✔ Developed new tools & resources for internal and external audiences.✔ Improved search engine marketing through strategic targeting & keyword approaches that reduced the cost per lead by $24, increased the number of leads by 17%.✔ Improved quality of leads: increased new lead-to-sale conversion rate of by 14%, increased the average order value of 42%.✔ Developed & implemented automated sales nurturing and lead qualifying processes within the CRM. ✔ Developed internal interactive employee communication platform, increasing transparency & collaboration.✔ Doubled annual growth rates, ensuring an average of 20% growth year over year.✔ Consistently reduced marketing spend as a percentage of sales by 1.4%, with an average of almost 16% decrease each year.✔ Created & managed the marketing department P&L, including monthly, quarterly, and annual reconciliation with the CFO.

Develop client and industry specific marketing plans, programs, campaigns and initiatives to fit within budgets and increase ROI, targeting awareness, lead generation and conversion. Create full multi-year marketing plans, and end-to-end direct marketing strategies targeting both B2C and B2B clients and for the agency overall. With a strong focus on interactive solutions, the strategies and plans include integrated solutions to ensure the most effective use of content strategy and customer response.

Hazle Township, Pa, Us

Develop and execute short and long range multi-channel marketing strategies that ensure profitable growth and expansion of the company’s products and services for the premier brand at PetsUnited, Dog.com, as well as Groomers.com, PetSupplies.com, Fish.com, Ferret.com, and Bird.com.

Interactive and Print Marketing Materials Development, Web & Identity Development, Little Scoops is a Children's Party Place that currently has 10 franchised locations. I support these locations as well as the parent company, LS Franchise.

Us

Client services and account management contact for web-based content management and portal platforms in the healthcare industry. Strategic client and organizational marketing with real metric analytics to ensure the product development roadmap balanced internal and industry marketability.

Medical Education and Marketing Communications Member of the Senior Leadership, responsible for managing Marketing and Production to achieve profitability through improving the time to delivery of customer projects, improving processes, and decreasing operational costs for project services.

Key contact for large profile clients, my responsibilities included managing budgets & internal resources while maintaining scheduling controls to meet client expectations.

Using established methodologies in Instructional Design I was the primary contact and manager for educational and training initiatives within the organization. As an experienced Information Architect, and well versed in programming languages, my role was to not only work with the clients to ensure the proper platforms and programs were developed for their needs, but I also researched and wrote the training programs, managed the development, and was the client relationship manager.

Medical Education and Marketing CommunicationsDeveloped, directed, and implemented integrated marketing and operational strategies to growth and increase productivity.

Reporting to the President of company, worked across Marketing and IT Product Development teams to define and direct the development, launch and marketing of the of the proprietary online service offering to professional and general audience customers.

Medical Education and Marketing Communications as well as scientific presentations, articles and interactive programs for multiple industries.SIS Media became known for our ability to communicate complicated topics, messages, & data in entertaining, understandable formats, increasing user comprehension and interest in specific products and services.