Lori Dossola Lyle Email and Phone Number
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Productive Marketing Professional with extensive experience in the medical device industry; cardiovascular, cardiology and dermatology with digital & software experience. Demonstrated talent managing product lines, developing omni-channel marketing initiatives and driving cross-functional communication/alignment. Global team leader with both US and EU citizenship.
Shockwave Medical, Inc.
View- Website:
- shockwavemedical.com
- Employees:
- 1450
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MarketingShockwave Medical, Inc.California, United States
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Associate Director, Marketing Programs And CommunicationsShockwave Medical, Inc. Jun 2018 - PresentSanta Clara, California, Us
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MarketingShockwave Medical, Inc. Apr 2016 - Jun 2018Santa Clara, California, Us
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Strategic MarketingThoratec Europe Ltd Jun 2014 - Nov 2015Pleasanton, Ca, UsSupported the commercialization process in EMEA and delivered results related to expansion and / or launch strategies for LVAD market, a device for severe heart failure. Commercial efforts included new product launch, integrated campaign development related to launch, training plan execution for advanced surgical technique, market research and development of "Executive Program" for surgeons. -
Medical Device Marketing ProfessionalMedical Device Marketing Jul 2012 - Jun 2014Guided commercialization efforts for an ultrasound catheter technology for renal denervation; developed document control and compliance process. (Netherlands, ReCor Medical) Managed market development activities for a novel TAVI / BAV balloon device. (France, Loma Vista Medical)Drove product launch activities for a breakthrough IVF diagnostic technology. (UK, Auxogyn)
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MarketingMiramar Labs Aug 2011 - May 2012Launched miraDry System, a microwave energy solution to address auxiliary hyperhidrosis, to US dermatology market. Developed marketing plan, including HCP outreach, marketing programs, and brand strategy. Interfaced heavily with internal departments, such as R&D, Clinical, and Regulatory, as well as external agencies and physicians.
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Sr. Marketing ManagerVentus Medical Sep 2008 - Oct 2011San Jose, Ca, UsLaunched Provent Sleep Apnea Therapy, a disruptive, breakthrough alternative for the treatment of obstructive sleep apnea to professional and consumer markets. Utilized traditional and emerging marketing platforms, including PRM, Facebook, Twitter, and sophisticated web integration to company’s CRM application. Developed and implemented marketing programs to achieve sales and profit goals for the obstructive sleep apnea business. -
Sr. Product ManagerEv3 Oct 2007 - Jul 2008Minneapolis, Minnesota, UsDeveloped and implemented end-of-life plan for discontinued SilverHawk product lines following EV3 (now Covidien) acquisition of FoxHollow Technologies. All operations moved to Minnesota. -
Sr. Product ManagerFoxhollow Technologies Nov 2005 - 2007UsRecruited to organization specializing in developing and distributing breakthrough, minimally invasive technologies for the treatment of peripheral arterial disease (PAD) to manage product launches, develop product pricing structures, spearhead product branding efforts, identify product positioning, and create and execute launch strategies for technically sophisticated medical devices. Steered product development and launching strategies, managed product development budgets, and collaborated with cross-functional teams to drive product development and market launch initiatives -
Director, Corporate Marketing ProgramsNiku/Ca Feb 2000 - Nov 2005UsSpearheaded strategic / tactical programs, developed leads and sales generation processes, and managed and executed all national and international tradeshows and events, reporting to VP of Marketing. Utilized both traditional and emerging marketing platforms, including broad and direct marketing, e-mail marketing, SE, Webinars, case study distribution, brand marketing, and customer acquisition programs. -
Product ManagerCoherent Medical 1997 - 1999Held full management responsibility for global product launches, including product positioning, packaging, promotional tools, public relations, and sales training. Contributed to cross-functional teams managing new and enhanced product development. Measured effectiveness of promotional programs.
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Sales RepresentativeCollagen Biomedical 1992 - 1997Served as liaison between sales, marketing, and customer base with responsibility for territory growth and new product introduction.
Lori Dossola Lyle Skills
Lori Dossola Lyle Education Details
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California State University, ChicoAnd Related Support Services
Frequently Asked Questions about Lori Dossola Lyle
What company does Lori Dossola Lyle work for?
Lori Dossola Lyle works for Shockwave Medical, Inc.
What is Lori Dossola Lyle's role at the current company?
Lori Dossola Lyle's current role is Marketing.
What is Lori Dossola Lyle's email address?
Lori Dossola Lyle's email address is ll****@****cal.com
What is Lori Dossola Lyle's direct phone number?
Lori Dossola Lyle's direct phone number is +151027*****
What schools did Lori Dossola Lyle attend?
Lori Dossola Lyle attended California State University, Chico.
What skills is Lori Dossola Lyle known for?
Lori Dossola Lyle has skills like Product Launch, Cross Functional Team Leadership, Medical Devices, Market Development, Marketing, Product Development, Operating Room, Product Marketing, Capital Equipment, Commercialization, Fda, Interventional Cardiology.
Who are Lori Dossola Lyle's colleagues?
Lori Dossola Lyle's colleagues are Jan Michael G., Helene Sigal, Emilie Baby, Megan Jones, Giang Pham, Florence L., Audrey Roberts.
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