Laura Duplain Email & Phone Number

Breckenridge, CO, US

Greater Denver Area

• Proven ability to design and implement innovative, data-driven marketing strategies for both Fortune 100 brands and challenger brands, driving sustainable growth and market share.
• Extensive experience in segmenting and engaging diverse B2B, B2C, and B2B2C audiences through tailored, omni-channel marketing approaches that drive customer acquisition, brand love and retention/repeat purchase.
• Quickly adapt to new industries and markets, leveraging deep insights into consumers, competitive landscapes, and category dynamics to identify opportunities and drive growth.
• Skilled in leading cross-functional teams to foster collaboration and deliver high-impact creative solutions that align with business objectives and drive measurable ROI.
• Highly effective in managing and nurturing strategic relationships with key stakeholders, both internally and with external partners, ensuring alignment and achieving long-term business goals.

Greater St. Louis

Appointed to lead the agency through a critical transition period, ensuring stability, preserving culture, and providing strategic leadership amidst organizational changes.

St. Louis, MO

Executive leadership team member, shaping agency culture and strategic direction. Led the Account Management department, overseeing key client relationships and driving business growth through client partnership.

St. Louis, MO

Strategic leader and cross-functional team builder, overseeing all aspects of The Hartford Insurance account (B2B and B2B2C), driving innovative advertising campaigns and championing ideas that aligned with client goals.

St. Louis, MO

• Digital lead integrated with traditionally focused teams to elevate digital strategy and strengthen the agency’s fully integrated offering. Led key B2B campaigns for AT&T, driving impactful results across digital.
• Steered the advertising and marketing strategies, tactics and execution for the AT&T global Formula One partnership over multiple years.
• Managed highly innovative direct mail strategies and executions to increase AT&T’s visibility for the FORTUNE Most Admired list over two years, resulting in positive position shifts.

St. Louis, MO

• Led digital campaigns for AT&T B2B solutions, targeting small businesses to enterprise-level customers, driving digital engagement and results across various platforms.
• Led client and agency teams to create an online community for small business owners. The experience requiredregistration, significant content partnerships, product content, live educational events, and more.
• Managed the agency team responsible for all AT&T B2B email communications and related landing pages.

Norwalk, Connecticut, United States

Led FMCPG digital channel strategies and executed creative and media plans for multiple CPG brands including Advil, Centrum, Chapstick, Robitussin. Developed the cross-brand CRM strategy for Wyeth and laid the foundation for identifying the value of the customer database. Expanded relationship beyond digital initiatives to include integrated marketing and.

Norwalk, Connecticut, United States

Managed a $5.5MM annual budget to develop and scale customer loyalty programs for General Motors' diverse brand portfolio. Spearheaded the creation of a web-based post-purchase portal, attracting over 750,000 registered customers within two years. This initiative drove significant increases in vehicle repurchase rates and cross-sell opportunities. Executed.

Norwalk, CT

Embedded with John Hancock e-business team to develop and execute a first-mover strategic Internet vision. Led strategic brainstorming sessions for digital channel distribution initiatives. Developed end-to-end process strategies to sell complex insurance products online, and executed large-scale digital advertising campaigns to drive customer acquisition.

Westport, Connecticut, United States

• Accountable for agency revenue growth and client satisfaction across all national accounts. Primary role included business development—prospecting, sales presentations, proposal generation and closing— account and.
• Led sales annually over 3-year period, attracting accounts with ADP, AT&T, Bayer Corp., Black & Decker, PepsiCo, MasterCard International, PriceWaterhouseCoopers, The Hartford.

Westport, Connecticut, United States

• Facilitated strategic planning processes with clients to develop interactive strategies.
• Managed and motivated cross-functional agency teams, including freelance resources.
• Speaker: Sales and Marketing DCI Conference; presented at three national conferences.

Completed nationally renowned consultative sales training program. Achieved annual sales goals, selling over 40 new accounts within 12-months and received national recognition for high sales volume.

Bachelor Of Science (Bs), Dual Major: Marketing And Transportation/Logistics

Omnicom University, Advanced Management Program