Larry Wilson Email & Phone Number

Overland Park, Kansas, United States

Wilson Group One, provides consulting to the food industry, associations, and in support of trade show managers and organizers.As Founder and Principal, Larry offers his strengths in analytics and business diagnostics, strategic business planning, and training and development accumulated in over 40 years of achievements in leadership, sales, marketing, shopper insights and category management in the CPG industry. In addition, his 10 years leading a Gold 100 industry trade show offers association and manufacturing clients the opportunity to gain insights for improving event marketing and sales performance. Areas of expertise include:o Consumer, shopper, category analytics and insights activationo Business development and strategic selling skillso Category management best practices o Trade marketing and spending efficiencieso Shopper marketing platformso Organizational development, recruiting, talent managemento Training curriculum design, facilitationo Industry event management

Support customer relationships and business development across all channels to advance, protect, and promote the confectionery industry.

Wilson Group One helps consumer packaged goods companies plug “leaky buckets” in volume that drain profitability and deliver quality growth by: - Building organizational competency in consumer, market, and shopper insights- Creating focus on core business drivers- Advancing sales and leadership skills to improve organizational capacity.

Re-engineered corporate category leadership strategic business planning processes, tools, training curriculum, and scorecards supporting $3.5B billion U.S. business.Led process for developing and leveraging strategic category growth platforms for Soup, Sauces, and Juices.Developed simple meals selling platform to activate innovative shopper insights research leveraging value and Campbell's Kitchen equity to reverse condensed cooking soup declines at leading retailers.Led shelf stable juice category insights research at key northeast retailer leveraging consumer needs states, market structure, category insights, and in-market shelf tests to deliver double digit category growth.

Drove double digit sales, profits, and trade spending efficiency in V8 beverage portfolio from leadership and alignment with Marketing in development of an annual trade plan.Doubled operating plan and built foundation for $200mm V8 V-Fusion new product innovation through leadership of launch plan with Sales and Marketing.

Led team of corporate business managers, category managers and analysts in matrix environment along with leaders of field sales, supply chain, and finance to eam of team of the year honors for sales, margin performance.Improved Advantage and Cannondale customer survey performance to top tier performance.Delivered breakthrough improvements in merchandising compliance and incremental volume performance though activation of first major corporate shopper marketing event.

Led corporate re-staffing efforts for total U.S. retail selling organization, doubling the size of team, improving retention, and exceeding diversity goals.Drove developmental programs with team leadership in talent management, recruiting, and performance management.

Managed Eastern third of U.S. retail team of 90 accounting for $1.5B retail sales.Drove key display and merchandising results above plan by initiating operational selling efforts with key field decision makers at Wal-Mart, Kroger, Publix, and leading wholesale accounts.

Led Key Account cross-funcitional business team to top performance in sales and P&L at Northeast/Midwest regional accounts.Initiated senior executive customer penetration plan, category management business processes, and team development in syndicated data and business diagnostics.

Launched first category management initiatives at leading regional and national customers to drive significant improvements in volume and retail productivityDeveloped sales team analytical and strategic business planning capabilities by leveraging insights from syndicated data tools.

Led strategic and tactical trade planning through Broker Managers for $110mm core sauce Prego, Open Pit businesses and $45mm secondary businesses including, Mrs. Pauls, Marie's Salad Dressings, and Produce Partners.Drove improvements in trade efficiencies through disciplined planning process and tough minded fiscal management.

Leadership Development

Course for advanced development of core leadership skills focused on creating and leading high performance teams.

Bs, Marketing/Management

Activities and Societies: Sigma Phi Epsilon Fraternity Order of OmegaSigma Phi Epsilon Fraternity; Order of Omega