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A sales executive with diverse consumer packaged goods manufacturer and broker experience and accomplishments in Sales, Sales Leadership, Shopper Insights, Category Management, Trade Marketing, and Human Resources.Specialties: Leading strategic customer aliances; National and regional customer team leadership; Shopper insights and category management; Team and individual development.
Wilson Group One
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Principal And FounderWilson Group One Sep 2021 - PresentOverland Park, Kansas, United StatesWilson Group One, provides consulting to the food industry, associations, and in support of trade show managers and organizers.As Founder and Principal, Larry offers his strengths in analytics and business diagnostics, strategic business planning, and training and development accumulated in over 40 years of achievements in leadership, sales, marketing, shopper insights and category management in the CPG industry. In addition, his 10 years leading a Gold 100 industry trade show offers association and manufacturing clients the opportunity to gain insights for improving event marketing and sales performance. Areas of expertise include:o Consumer, shopper, category analytics and insights activationo Business development and strategic selling skillso Category management best practices o Trade marketing and spending efficiencieso Shopper marketing platformso Organizational development, recruiting, talent managemento Training curriculum design, facilitationo Industry event management
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Vice President Industry AffairsNational Confectioners Association May 2010 - Aug 2021Support customer relationships and business development across all channels to advance, protect, and promote the confectionery industry. -
PrincipalWilson Group One 2009 - 2010Wilson Group One helps consumer packaged goods companies plug “leaky buckets” in volume that drain profitability and deliver quality growth by: - Building organizational competency in consumer, market, and shopper insights- Creating focus on core business drivers- Advancing sales and leadership skills to improve organizational capacity.
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Director Category StrategiesCampbell Soup Company 2006 - 2009Re-engineered corporate category leadership strategic business planning processes, tools, training curriculum, and scorecards supporting $3.5B billion U.S. business.Led process for developing and leveraging strategic category growth platforms for Soup, Sauces, and Juices.Developed simple meals selling platform to activate innovative shopper insights research leveraging value and Campbell's Kitchen equity to reverse condensed cooking soup declines at leading retailers.Led shelf stable juice category insights research at key northeast retailer leveraging consumer needs states, market structure, category insights, and in-market shelf tests to deliver double digit category growth. -
Director Joint Business Planning - BeveragesCampbell Soup Company 2005 - 2006Drove double digit sales, profits, and trade spending efficiency in V8 beverage portfolio from leadership and alignment with Marketing in development of an annual trade plan.Doubled operating plan and built foundation for $200mm V8 V-Fusion new product innovation through leadership of launch plan with Sales and Marketing.
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Business Development Manager - Team KrogerCampbell Soup Company 2001 - 2005Led team of corporate business managers, category managers and analysts in matrix environment along with leaders of field sales, supply chain, and finance to eam of team of the year honors for sales, margin performance.Improved Advantage and Cannondale customer survey performance to top tier performance.Delivered breakthrough improvements in merchandising compliance and incremental volume performance though activation of first major corporate shopper marketing event.
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Director Staffing And DevelopmentCampbell Soup Company 2000 - 2001Led corporate re-staffing efforts for total U.S. retail selling organization, doubling the size of team, improving retention, and exceeding diversity goals.Drove developmental programs with team leadership in talent management, recruiting, and performance management.
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Director Retail Operations - Eastern U.S.Campbell Soup Company 1999 - 2000Managed Eastern third of U.S. retail team of 90 accounting for $1.5B retail sales.Drove key display and merchandising results above plan by initiating operational selling efforts with key field decision makers at Wal-Mart, Kroger, Publix, and leading wholesale accounts.
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Division Manger - Key Accounts Northeast/Central U.S.Campbell Soup Company 1997 - 1999Led Key Account cross-funcitional business team to top performance in sales and P&L at Northeast/Midwest regional accounts.Initiated senior executive customer penetration plan, category management business processes, and team development in syndicated data and business diagnostics.
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Category Manager - Great Lakes Operating CenterCampbell Soup Company 1995 - 1997Launched first category management initiatives at leading regional and national customers to drive significant improvements in volume and retail productivityDeveloped sales team analytical and strategic business planning capabilities by leveraging insights from syndicated data tools.
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Customer Marketing Manager - Meal Enhancement Group, Central U.S.Campbell Soup Company 1992 - 1995Led strategic and tactical trade planning through Broker Managers for $110mm core sauce Prego, Open Pit businesses and $45mm secondary businesses including, Mrs. Pauls, Marie's Salad Dressings, and Produce Partners.Drove improvements in trade efficiencies through disciplined planning process and tough minded fiscal management.
Larry Wilson Skills
Larry Wilson Education Details
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Center For Creative Leadership, Greensboro, NcLeadership Development -
Marketing/Management
Frequently Asked Questions about Larry Wilson
What company does Larry Wilson work for?
Larry Wilson works for Wilson Group One
What is Larry Wilson's role at the current company?
Larry Wilson's current role is Principal and Founder at Wilson Group One.
What is Larry Wilson's email address?
Larry Wilson's email address is la****@****usa.com
What is Larry Wilson's direct phone number?
Larry Wilson's direct phone number is +120253*****
What schools did Larry Wilson attend?
Larry Wilson attended Center For Creative Leadership, Greensboro, Nc, Virginia Polytechnic Institute And State University - Pamplin College Of Business.
What skills is Larry Wilson known for?
Larry Wilson has skills like Strategy, Shopper Marketing, Consumer Products, Management, Cross Functional Team Leadership, Analytics, Retail, Fmcg, Strategic Planning, Trade Marketing, Sales Management, Marketing Strategy.
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Larry Wilson
United States3simonandschuster.com, beaerospace.com, keypoint.us.com2 +152073XXXXX
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Larry Wilson
Norfolk, Ma4massachusetts.edu, comcast.net, deloitte.com, umassp.edu -
3smgworld.com, comcast.net, realtracs.com5 +161597XXXXX
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Larry Wilson
Director Of Customer Sales | Saas For Financial Institutions | Fintech | ‘22, ‘23 Diamond Club Winner |Melbourne, Fl2att.com, meridianlink.com
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