Lead the Digital Optimization & Testing Team which provides strategic, high-quality digital A/B and multivariate testing solutions to help drive experience optimizations and improved performance on USAA's digital platforms.

Lead highly skilled teams responsible for developing marketing strategies to onboard new USAA members and attract top talent to USAA; oversee a combined $23M marketing budget to deliver product deepening and talent acquisition KPIs; manage the third-party recruitment agency relationship and retainer; facilitate content development and drive performance of the USAA Jobs Career Site; manage the Employer Brand scorecard metric and reporting to the Chief HR Officer and USAA Board of Directors.

Build high impact marketing campaigns to increase awareness, consideration and new member acquisition for USAA Bank in collaboration with marketing and bank senior leaders; lead a talented team of direct reports and external agency partners to develop and execute integrated, multi-media campaigns including channel planning and creative development; plan and lead all aspects of large-scale, multi-media productions to include creative concepting, casting, director selection, production and editing for broadcast TV, digital video, online radio, all major social platforms, CRM, print and OOH; commission and lead primary research efforts to uncover consumer insights and develop brand and product positioning.

Managed the Home Circle experience, a proprietary USAA offering, designed to simplify the move process for USAA members; led a team of direct reports including a strategic third-party business partner to facilitate an exceptional USAA Home Circle experience across all channels; managed the market performance of the experience and optimization efforts to facilitate deeper member relationships – achieving a 6% YoY growth in product acquisition.

Established the go-to-market and retail brand strategy for 22 USAA Financial Centers and Wealth Management Centers located across the U.S. in strategic military markets; led a team of direct reports who developed and executed the launch and sustainment marketing efforts for each Financial Center and Wealth Management Office.

Developed the USAA Mobile App marketing strategy inclusive of the positioning, messaging hierarchy, identification of key target audience segments and tactical execution plan.

Led the activation and development of all promotional giveaways and sweepstakes for top tier sponsorships including the San Antonio Spurs, Washington Wizards/Capitals, Marine Corps Marathon, San Diego Padres, AT&T Corps Classic and Miramar NAS Air Show.

Developed and implemented strategic marketing plans for Recreation at the Ritchie Center including five separate sporting venues and their programs and events; Managed all traditional, non-traditional and digital marketing initiatives such as website design, collateral development, and print, TV and radio media buying; led a team of direct reports and oversaw their day-to-day activities including graphic design, production and website maintenance.

Managed all digital marketing initiatives including the development and launch of the website which generated over $1MM in warm leads for the sales team; facilitated within highly creative and integrated digital teams on all core product developments and enhancements, product launches, promotions and communications.

Responsible for the development of all new packaging artwork for 3M Austin including multi-lingual; oversaw the creation of over 600 packaging items including new product launches.