My responsibilities include:• Manage brand, communication and marketing activities (including sales support marketing and product marketing) for 3 business lines: Vietnam Post Office network, Bancassurance and Agency Channel.• Responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed. Manage all marketing, advertising and promotional staff. Oversee all marketing operational activities. Coordinate for products lines evolution.• Operational Marketing: Manage day-to-day operational activities of the Marketing Department, including marketing tools/POSMs, materials, programs/events/initiatives (sales office launch, sales contests, promotion programs…), press relation (PR opportunity, crisis handling)• Product marketing: Establish product policies regarding the Company position in the market and periodically evaluate and ensure the adequacy of the product policies in accordance to the overall financial and sales objectives of the Company• Customer relationship marketing: define and implement the strategy of monitoring and retention of the customer portfolio• Communication: Participate in product and corporate image communication including, amongst others, identify messages, manage and up-date internal summary on products, dispatch presentation on new products• Digital marketing: Responsible for administering and frequent updating of Company website. Build digital marketing platform including corporate website, sales websites, facebook, youtube, google plus,…

• Build, develop, supervise and align branding activities and communication campaigns to the marketing strategy within approved budget to the highest possible effectiveness• Build as well as utilize various communication channels (TV, printed publications, onlines), corporate and agency events, press relations, publicity activities to reach target audiences and the general public to promote Generali Brand as well as to support sales and marketing efforts• Conduct extensive market research and develop effective marketing strategy/initiatives/campaigns to support business lines (Individual Life, Bancassurance, Group Business) in achieving business targets• Plan, allocate and control the operating budget for brand, communication and marketing activitiesAchievements:• Coordinate efforts from the company, advertising agency and Regional Office in Hong Kong to build up Brand foundation which serves as platform for the development and implementation of all marketing and communication materials/activities• Successfully launch the company to the market through an integrated marketing campaign including press conference, corporate launch and customer events at InterContinental Saigon hotel, digital and above-the-line advertising campaign, PR campaign, outdoor billboards… on May 10, 2012• Organize branding, lead generating boothsale activities at children’s recreational locations in Ho Chi Minh City and Ha Noi to support sales with thousands of leads• Successfully organize series of Human Resources seminars to generate leads among HR heads/managers as well as to endorse Generali as the number one brand in group insurance• Successfully roll out PR, outdoor advertising activities and launching events for the opening of sales offices at Bien Hoa, Hai Duong, Vung Tau, Can Tho provinces• Strive for and successfully obtain the Awards of “Top 100 best products, services for Vietnames families and children” in 2013, 2014 and “Top products, services in Vietnam” in 2014

• To be in charge of Brand Management including Brand Development (strategic branding, brand audit and customer satisfaction research, advertising, outdoor advertising, CSR programs, customer & internal events, Award strategy, network branding, product marketing) as well as Brand Compliance & Control (proper usage of VIB brand in all communications and throughout the whole system of 130 branches)• To handle Communications Management including External Communications (PR, Website) and Internal Communications (Investor Relation, Staff Relation, Intranet)• To support business lines (Retail Banking, Wholesale Banking, Treasury) in terms of marketing communication to help achieve KPIs of each marketing campaign as well as of the whole year• To plan, allocate and control the operating budget for brand, communication and marketing activities

• To be in charge of strategic planning, budget controlling and implementing of branding, marketing and communications activities • To develop brand foundation, brand identity guidelines, branding activities, website• To plan and implement marketing activities including corporate events, product launch events, channels of distribution and sales events, activations, above-the-line campaigns, online campaigns, direct mailing, marketing materials…• To plan and implement PR plan; to seed positive articles on TV and newspapers; to build and maintain good relationship with journalists nationwide; to set up a crisis handling mechanism

• To help build Prudential brand to be the premium one in Vietnam (brand awareness above 90%) and facilitate year-on-year growing sales of the agency force through concerted efforts and initiatives including innovative marketing, branding, advertising, event and sponsorship, government relations, public relations, press relations, communications, customer relationship management, product marketing, activations, website development and administration• To work closely with advertising agency (Leo Burnett/M&T) to implement the company’s advertising strategies properly and to help ensure the company’s marketing objectives and sales targets to be accomplished