Le (Joy) Liu Email & Phone Number

San Jose, Ca, Us

San Francisco Bay Area

Beijing, China

Key Achievements: Awarded as the Best Employee of the Year in 2022. Generated 3B+ social media impressions through digital marketing initiatives. Increased ticket sales by 20% and elevated market share to 1st position► Produced interactive digital campaigns (HTML5 Mini-sites, live streaming, and viral videos) to create trending topics on Weibo and WeChat, generating 6.5M impressions and increasing Universal Studios Beijing ticket sales by 33%► Conducted Brand Health Tracking (BHT) via surveys, focus groups, and in-depth interviews; developed data-driven insights and marketing strategies, improving Top-of-mind Awareness by 11% and Customer Satisfaction by 35%► Designed pre- and mid-roll adverts for streaming media and evaluated performance data via event tracking cookies, optimizing click-through rate (CTR) by 6% in joint marketing and product placement within series and reality shows

Beijing, China

Key Achievement: Oversaw $150K lead generation budget on ByteDance and Tencent. Supported production and implementation of 90K+ media leads and created 25K+ download conversions.► Consolidated media trend analyses and developed optimized digital marketing leads, increasing Zhihu App user registration and retention during college application season by 23% and 7%, respectively► Proposed bidding strategies and led keyword research for Search Engine Optimization (SEO) and Search Engine Marketing (SEM), improving search ranking on Baidu Search Engine to top 3 and driving record-high conversions► Performed A/B testing on media channel selections and content strategies and employed touchpoint attribution model to optimize performance, reducing Cost Per Mille (CPM) by 28% and increasing conversion rate (CVR) by 9%

Xi'An, Shaanxi, China

Key Achievements: Led overseas expansion and provided marketing consultation for 4 Chinese brands. Increased quarterly merchandise sales by 9% for fashion brand Mukzin.► Tested programmatic advertising on Facebook Ads and Google Ads and managed brand business pages based on regional and platform advertising regulations► Drafted SOPs and user manuals for Facebook business page development and Google Ads account management, optimizing material preparation and communication efficiency by 40%► Performed competitor analysis on four ad exchange platforms, identifying optimizing opportunities for enhanced user experience, web scheme, and Demand Management Platform (DMP) functionality

Shanghai, China

Worked closely with McDonald's, Lincoln Cars, and Oreo on marketing research and advertising executions. Monitored the launch of McDonald's 88 Fans Festival campaign feat Jackson Yee, receiving 20M social media impressions► Managed workflows by creating project timelines, breakdowns, and budget audits, as well as maintaining priority lists and producing comprehensive status reports► Planned task assignments and organized the expenses, including material purchases (e.g., freelance services, graphs, fonts, etc.), incurred during the project

Master Of Science - Ms, Business Analytics

Master Of Science - Ms, Strategic Communication

Bachelor Of Science - Bs, Advertising, Cum Laude

Communication, General, Dean'S List