Head all direct to consumer efforts for Meison brands including: Ming Wang, Misook, Jones New York, Kasper, Masai Copenhagen (US), and Meison Studio.

- Responsible for ecommerce sites of three luxury women’s apparel brands Ming Wang, Misook, and Jones New York- Achieved 200%+ LLY revenue growth across all three ecommerce propertiesImproved site conversion rates from 1.8% to 2.5% by leading development and A/B testing strategy across multiple channels including onsite, email, and digital advertising- Maintained 9x ROAS on advertising spend across paid social, paid search, display, affiliates, and Amazon- Improved SEO to reach top Google SERP rankings across all brand sites, facing competition from large retail partners such as Nordstrom, Neiman Marcus, etc.- Replatformed 3 enterprise-level ecommerce websites to Shopify Plus and legacy ERP system to Oracle Netsuite within 11 months and served as main solutions architect, planning connectivity from websites to ERP, WMS, and CRM systems - Responsible for overall RFP, agency, and vendor relationships and contracts- Overall P&L responsibility across all three ecommerce properties. Created processes and foundation for planning, reporting, and budgets

- Managed a team of 30+ technology professionals, responsible for all technical development, roadmap and planning, digital strategy, CRM programs, advanced customer analytics, digital UX/UI, and eCommerce operations. - Implemented and refined an agile development framework with daily scrum meetings. Led project management teams across five simultaneous, ongoing development projects. - Integrated digital operations, analytics, and customer service functions to enterprise corporate systems. - Conceptualized and implemented digital marketing strategies, road maps, and customer journeys through ppc, paid social, email marketing, and retargeting. - Led conceptualization and product ownership of the CosmoProf app. Communicated to core executive team and shareholders the importance of digital innovation and omni-channel client experiences.- Led strategy, development, and operations for the CosmoProf iOS and Android mobile applications.- Managed team to highest level of PCI DSS compliance while still maintaining high UX standards.- Managed all P&L and capital expenses related to development, IT, DevOps, etc.

Advertising, branding, management and IT services for small and medium sized businesses