Lea Brandy Email & Phone Number

San Luis Obispo, Ca, Us

In my dual role as Executive Creative Director at Matchfire and Bliss Studio, I support business objectives and drive new opportunities across Matchfire's parent company, Next Practices Group. This unique position allows me to integrate and align creative strategies across two leading agencies within the group.At Matchfire, I lead a talented team in developing and executing innovative brand strategies and data-driven campaigns. My responsibilities include ensuring the highest quality… Show more In my dual role as Executive Creative Director at Matchfire and Bliss Studio, I support business objectives and drive new opportunities across Matchfire's parent company, Next Practices Group. This unique position allows me to integrate and align creative strategies across two leading agencies within the group.At Matchfire, I lead a talented team in developing and executing innovative brand strategies and data-driven campaigns. My responsibilities include ensuring the highest quality standards, managing client engagements, and reporting project progress to senior management.At Bliss Studio, I collaborate closely with The Bliss Group to shape and execute comprehensive brand marketing and design initiatives for a diverse client portfolio, including consumer-packaged goods and healthcare sectors. I play a pivotal role in aligning strategic and creative efforts to meet broader business objectives.Key responsibilities across both agencies include:- Developing and executing impactful brand strategies- Leading dynamic, cross-functional teams to deliver high-quality creative solutions- Ensuring seamless alignment between strategic and creative efforts across agencies- Maintaining rigorous standards of quality and client engagement- Reporting project progress and insights to senior management, ensuring transparency and alignment with business goalsThis dual role allows me to leverage my expertise in creative strategy and data-driven campaigns, guiding teams to create impactful brand experiences that resonate with target audiences and drive meaningful results. Show less

Remote

In addition to the responsibilities listed below, my role as Executive Creative Director has expanded to support business objectives and new business opportunities across Matchfire Agency's parent company, Next Practices Group. In this elevated position, I work directly with our sister agency, The Bliss Group. As a critical member of the senior leadership team, I play a pivotal role in shaping and executing overarching brand marketing and design initiatives for various clients, from… Show more In addition to the responsibilities listed below, my role as Executive Creative Director has expanded to support business objectives and new business opportunities across Matchfire Agency's parent company, Next Practices Group. In this elevated position, I work directly with our sister agency, The Bliss Group. As a critical member of the senior leadership team, I play a pivotal role in shaping and executing overarching brand marketing and design initiatives for various clients, from consumer-packaged goods to healthcare. My ability to collaborate closely with other senior leaders has ensured that strategic and creative efforts align seamlessly with our client’s broader business objectives. Some specific responsibilities in my role have included developing and executing brand strategies, managing a dynamic cross-functional team, maintaining uncompromising standards of quality and client engagement, and reporting project progress to senior management. Show less

San Luis Obispo, Ca

I have served as a Senior Creative Director and strategist at Matchfire, where I led the daily operations of the creative team, overseeing six direct reports and four contractors. My expertise lies in distilling complex and simple problems into cohesive, creative strategies to achieve specified business metrics. Over the past seven years, I have been the key leader on our largest agency account, Mars Wrigley, successfully increasing business by 650% and managing over $1 million in annual… Show more I have served as a Senior Creative Director and strategist at Matchfire, where I led the daily operations of the creative team, overseeing six direct reports and four contractors. My expertise lies in distilling complex and simple problems into cohesive, creative strategies to achieve specified business metrics. Over the past seven years, I have been the key leader on our largest agency account, Mars Wrigley, successfully increasing business by 650% and managing over $1 million in annual retainer business. I've managed creative strategy and execution across various mediums, including OOH, paid and organic social, display, search, websites, digital apps, Amazon, Yelp, email marketing, in-store displays, POS, YouTube and programmatic, and event displays.My role also encompasses creative direction and oversight for multiple agency projects, spanning digital, print, video, paid, brand, and one-off campaign initiatives. Responsibilities include but are not limited to brand development, marketing planning, creative direction for marketing initiatives, innovative design strategies, advertising across various channels, comprehensive social media strategies, data-driven decision-making, UX planning and design, mobile application strategies, website design and development, content strategies, email marketing, and digital media design and planning. My approach has consistently focused on aligning visuals, messaging, and design with brand objectives, ultimately delivering high-quality and impactful creative solutions that directly impact stated business goals.Throughout my tenure at Matchfire, I've demonstrated the ability to lead and drive results across diverse creative projects, pivotal in the agency's success and contributing significantly to client growth and satisfaction. Show less

As an Account Director at Matchfire SLO, I've directed projects from big enterprise to national non-profit organizations, leading teams of managers, designers, and strategists to conceptualize, develop and execute multi-faceted digital campaigns that drive awareness, increase revenue and or donations, and elicit subscriptions and or consumer support and engagement. Alongside the strategic direction I provide, I’m involved in the day-to-day, hands-on management of the tactics included within any… Show more As an Account Director at Matchfire SLO, I've directed projects from big enterprise to national non-profit organizations, leading teams of managers, designers, and strategists to conceptualize, develop and execute multi-faceted digital campaigns that drive awareness, increase revenue and or donations, and elicit subscriptions and or consumer support and engagement. Alongside the strategic direction I provide, I’m involved in the day-to-day, hands-on management of the tactics included within any given strategy – the actual work. Inclusive of the following: research, design strategy and oversight, email strategy and execution, brand purpose and design, marketing planning and client relations. Current and past clients include: Website overhauls such as Meathead Movers, Cal Poly ASI (in progress), American Heritage Chocolate/ Mars Wrigley, eBay or Charity, Instagram + Jed Foundation, and LG Experience Happiness and the LG Get Started Hub. Brand work for Imagine SLO, REACH (formerly Hourglass Project), French Hospital Foundation, United Nations Development Programme, Cal Poly Institute for Advanced Technology and Public Policy, Cal Poly Advancement, Adobe Sign, Intellus Learning, Marmalade Wines, and USAID/ Evidence Action Dispensers for Safe Water. Pro-Bono work for The Monday Club, San Luis Coastal Education Foundation, R.A.C.E. Matters, and Move to End Domestic Violence. Show less

Marketing & Design Consultant Services- Brand Development & Brand Positioning- Creative Direction- Promotional Strategy - Web design and development (Shopify, Wordpress, Squarespace)- Email Marketing Strategy & Implementation

San Luis Obispo, California, United States

As managing partner for Androgynous Fox, I work hand-in-hand with the founder on bringing the Androgynous Fox brand vision to life—genderless is more, come as you are, and wear what you'd like. This includes management, design and oversight of the website, google ads, email marketing, Instagram and google merchant sales channels, and all brand creative and copy. I also provide strategic counsel on trends, new product lines, events, and cause marketing outreach and initiatives.

San Luis Obispo, California Area

Centered in the Dept. of Journalism, Mustang Media Group is the business entity overseeing all functions of the 100% Student ran converged newsroom. A Cal Poly learn by doing experience employing 26 paid students from a variety of majors across campus.Facilitate a true learn by doing work culture in a progressive and evolving Student Media Group.Oversee all aspects of Mustang Media Group business: staff management, recruiting, coaching, and advising. Fostering and developing… Show more Centered in the Dept. of Journalism, Mustang Media Group is the business entity overseeing all functions of the 100% Student ran converged newsroom. A Cal Poly learn by doing experience employing 26 paid students from a variety of majors across campus.Facilitate a true learn by doing work culture in a progressive and evolving Student Media Group.Oversee all aspects of Mustang Media Group business: staff management, recruiting, coaching, and advising. Fostering and developing students in the fields of marketing, content management, social media management, design, digital applications, public relations and advertising sales. New business development - pertaining to new revenue generating channels in the digital space. Active member and conference speaker for CMBAM (College Media Business and Advertising Organization) representing student media groups from colleges across the nation. Secure strategic partnerships both on and off campus to further develop the Media program and advancement. Promote academic success as well as provide learning opportunities to the student staff in relation to integrated marketing communications and student media.Work with faculty, staff and advisory board to develop an integrated marketing communications lab for the new interdisciplinary minor set to launch fall 2015. Show less

San Luis Obispo, California Area

Graphic Communications Adjunct Lecturer: Sales and Marketing for Digital and Print MediaContinuing Education Lecturer: Wine Marketing

Santa Barbara County

• Created, implemented and oversaw all business and marketing strategies for the company• Developed and managed sales & marketing budget, sales forecasting and revenue targets• Closely managed all social, cloud and marketing campaigns, analytics and practices• Directed all PR responsibilities: strategy, outreach, relationships, portals, press releases, etc. • Worked with all corporate buyers and marketing teams to create promotions and strategic partnerships

• Winery brand management responsibilities for Cambria, Byron and Kinton Wineries• Established and supervised all sales & marketing strategies• Drove all creative and positioning for the brands• Developed and presented annual marketing strategies at annual sales conference.• Annual business and sales & marketing plan development• Determined and managed budgets to achieve goals• Analyzed market potential and profitability of wines; Designed and planned sales programs and… Show more • Winery brand management responsibilities for Cambria, Byron and Kinton Wineries• Established and supervised all sales & marketing strategies• Drove all creative and positioning for the brands• Developed and presented annual marketing strategies at annual sales conference.• Annual business and sales & marketing plan development• Determined and managed budgets to achieve goals• Analyzed market potential and profitability of wines; Designed and planned sales programs and marketing campaigns• Facilitated and managed multiple projects; supervised teams and maintained relationships with several outside agencies• Created and lead all marketing communication strategy• Conceptualized and implemented education initiatives Show less

San Luis Obispo, California Area

• Corporate liaison and local marketing management responsibilities for Edna Valley Vineyard• Responsible for writing, editing, graphic support and development of brochures & annual reports• Public speaking and distributor presentations; Sales liaison.• Developed consumer wine experiences for hospitality center / tasting room• Conceptualized & managed large scale fund-raisers, company events and sponsorships with strategic partners• Wrote press releases, reviewed and… Show more • Corporate liaison and local marketing management responsibilities for Edna Valley Vineyard• Responsible for writing, editing, graphic support and development of brochures & annual reports• Public speaking and distributor presentations; Sales liaison.• Developed consumer wine experiences for hospitality center / tasting room• Conceptualized & managed large scale fund-raisers, company events and sponsorships with strategic partners• Wrote press releases, reviewed and approved proposals• Wrote advertising copy for newspapers and periodicals• Community involvement with several local civic organizations; Board member• Developed and managed marketing communications budget Show less

Bachelor'S Degree, Speech Communication And Rhetoric

Certified Sommelier Level 1

Wine Certificate Program, Wine Marketing