https://mcbeautygroup.com/

Premier Beauty Start-Up Studio en France. * Accompagnement 360° de start-up de la beauté lors de la création, du développement et du lancement de leur marque de cosmétique. * Création, développement, lancement et suivi des marques SAINBIOZ ANNECY, APYCULT COSMÉTIQUES, TROIS FOR ALL, COMBLÉE * En préparation du lancement de nombreuses autres DNVB BEAUTE

REXALINE – ID BEAUTY GROUP, Paris – Directrice Marketing Soin (ex-marque exclusive soin SEPHORA) - CA 5M€• Supervision de la nouvelle stratégie marketing e-commerce et « web-to-store » (nouveau site internet, déploiement Amazon et RS), du plan de lancement produit (dont mise en conformité YUKA catalogue), du calendrier marketing opérationnel 360°• Refonte de la nouvelle charte graphique (briefs et AO agences graphiques, photographes, DA)• Développement du nouveau site internet et coordination service digital et SEO (gestion UXD, wireframe, contenus,traductions, design interface)• Supervision des chefs de produits développement, AO et suivi de laboratoires, des formulateurs, du parc fournisseurs packaging (négociations, rationalisations), du réglementaire Europe et Chine, qualité, ADV, optimisation des COG’s• Coordination des services moyens moteurs (digital, RS, DA, force de vente...), présentation forecasts distributeurs• Suivi des KPI, du CA prévisionnel, du budget du service• Management de 10 personnes : optimisation de l’organisation des services, révision des supports de présentations• Gestion des salons (stand TFWA) et séminaires marchés (présentations, maquettes, vidéos)

Private Label Business Unit - Brand Portfolio : - Chalhoub Group - WOW by Wojooh - Middle-East Retailer (Full Makeup Range) - Prescription Lab - French Beauty Box (Makeup Range)- Birchbox - Beauty Box (Accessoirises)- Beauty Success - French Retailer (Makeup Range)- Sananas Beauty (Full Makeup Range) - Arcancil Paris Le Lab Végétal - Pop Up 100% Vegan pour Monoprix• Implementing Marketing and Brand Strategy for a brand portfolio, including a major player in the Middle East & Arabian Markets • Developing and reinforcing brand portfolio • Ensuring price positioning and profitability for the business unit• Overseeing products development and launch• Leading a team of product managers

LIP SEGMENT MANAGER : CA 10M€X3 CA of lip segment in 2016/2017Launch of a Best Seller lipstick "ARTIST ROUGE" : https://www.youtube.com/watch?v=2Boe5dT4nyk2017 Major Launch : ARTIST ROUGE LIGHT/ ARTIST ACRYLIP / UHD LIP BOOSTER 2016 Major Launch : ARTIST ROUGE LIPSTICK / PRO SCULPTING / LIP FEVER EVENT2015 Major Launch : ARTIST PLEXI GLOSS : https://www.youtube.com/watch?v=HW28V25LOec - Managed 3Y marketing plan by year, by range and product- Monitored internal and external analysis- Defined product ranges adapted to objectives in terms of economic and technical feasibility (positioning definition, price, formula…)- Ensured proximity role with Artistic Direction and Dany Sanz to create new projects- Coordinated cosmetics projects: created briefs and coordinated projects for other services and external suppliers (R&D, packaging engineer, buyer, legal department, Designer…)- Conducted briefs and coordinated with launch package services: Merchandising, Communication, Education, Markets- Managed the segment’s budget

• Conducted competitive research on products, communications, pricing and performed marketing studies• Developed Makeup Collections and Travel Retail offers (Products, Names, Prices, Quantities)• Developed facilitation plans for Makeup Collections and Travel Retail (POS, Editions, Pack shots)• Prepared briefs and coordinated development projects• Presented the Marketing Plans for Makeup Collections launches

Development of fragrances and cosmetics for Private Labels, clients portfolio management (Nocibé, Zara, SIA, Debenhams, Le Bristol, Point Soleil, Agnès B.) – Nocibé Account Manager, 2012 turnover : 2.5 millions Euros* LE MONDE, 18/05/2018 : Home Fragrance Le BRISTOL : https://www.lemonde.fr/m-styles/article/2018/05/18/les-hotels-creent-leur-parfum_5301161_4497319.html* • Created concepts with the client, analysed prices and drew up briefs• Kept a database of the latest trends, developed market studies and forecasting • Undertook sourcing, feasibility studies and budget planning in close collaboration with buyer• Coordinated cosmetics projects with laboratories (Alcia, Roval), perfumers (Firmenich, Technicoflor, Drom), designers,packaging engineers (for standard or specific packs), suppliers (from Asia and Europe), legal department ( tests, cosmetic files) and logistic services• Conducted quality controls, visited factory • Analysed performance recommendations and developed range extensions, limited editions • Developed communication tools (PLV, mailing, pack shots)

• Developed and implemented the Marketing Plan• Coordinated retail activities (product launches, managed 33 retailers )• Monitored marketing studies : marketing intelligence and business mix• Established sales forecasts and followed-up on results • Developed and executed action plans to improve brand performance• Analyzed customers' needs and expectations via information gathered through CRM initiatives

• Developed marketing collaterals: studied commercial performance results and presented recommendations to the management committee• Assisted the merchandising and management teams in the ready-to-wear showrooms• Actively contributed to the showroom order taking and sales• Assisted the management team in the ready-to-wear fashion show (reception, sitting, organisation)