Léa Deriquehem Email & Phone Number

Geneva, Switzerland

La Tour-De-Peilz, Vaud, Suisse

Genève, Suisse

* Led and executed global digital strategy to ensure brand consistency across social media and website platforms, including editorial calendar, seasonal activations and e-commerce optimization.* Managed the global paid media plan and leveraged analytics tools to drive optimal performance, search optimization, and ROI across channels, while monitoring local media plans. * Supported global marketing plans, including packaging revamps, and collaborated on the development of new below-the-line (BTL) platforms to enhance brand presence.

* Generated strategic recommendations and developed annual brand plans aligned with financial goals* Monitored and contributed to the A&P budget construction (€2million)* Successfully executed activation plans for retail and prescription channels (events, animation campaign, visibility tools, promotional strategy...), including innovation launch (Baileys Light 2022 in France)* Managed key brand projects involving ATL/BTL platforms, digital (new brand platform, social media), and PR plan* Oversaw the business results and market analysis to deliver an optimized plan of action

Ville De Paris, Île-De-France, France

• Handled new product concepts and designs developments (green and premium alternatives, limited editions) and their activation plans (merchandising, digital strategy, POS creation, immersive events…) including the relations with key artists• In charge of the packaging renovation and helped develop the international launch plan • Responsible for the creation of the new XO brand platform (concept and creative supports)• Coordinated the production of an integrated retail experience (GTR, 1st shop opened in Hainan China)• Monitored and contributed to the A&P budget construction

Ville De Paris, Île-De-France, France

• Led the creation of the end-of-year offers for the Remy Martin range (2021-2022/ 2022-2023) o Project monitoring on POS and creative concept development o Development of the QR Code Experience o Management of the merchandising and digital assets • Managed and revised the new international On-Trade strategy o Organized and oversaw shootings for visuals and videos assets o Conducted a worldwide internal analysis and recommendations on the On Trade Strategy • Collaborated on VSOP brand's projects (Limited edition, activation program) and transversal projects (POS management, worldwide performance analysis)

• Designed innovation projects with internal brand teams, providers (concept, branding) and the study team (qualitative, quantitative, and organoleptic studies)• Overseen the briefing of promotion and creative agencies about POS, visual and digital identities, and packaging• Performed competitive intelligence, trend monitoring and weekly analysis of the environment (market, competitive universe, consumers) and the brands performance via panels (mass retail and CHR)• Conducted a weekly performance analysis based on Spirits sectorial data and qualitative analysis

Région De Paris, France

• Developed 360° in-store and out-store shopper plans for Activia, Actimel and Danacole brands (Road shows, POS for central aisle and back of shelves, e-commerce, festivals, internal events…)• Managed the projects with the creative agencies, sales teams, and other service providers• Created a benchmark about POS materials, conform with the CSR policy of the Danone group• Realized summaries, budget monitoring and planning for all the Health brand projects

Lille, Hauts-De-France, France

Logistical Manager in the BDS• Recruitment of financial partners and providers to support our events• Organized and created sport events: sport week, Derby Nord, inter-associations tournament – total annual budget of 20,000€

Région De Boulogne-Billancourt, France

• Realized 3 Market Studies and data analyses for media direction (TV packages)• Produced a competitive intelligence on marketing rights market in the world (Africa, Middle East)• Conducted an operational monitoring of 4 sporting competition (African region) and assisted the anti-piracy process

Master 2 In Business Management, Business Management

EDHEC Business School is one of the few business schools worldwide to have achieved triple accreditation from AMBA, AACSB and EQUIS. It is.

Preparatory Class For Ecole Normale Supérieure (Ens) D2 - Economy Management Option, Business/Managerial Economics