Lea E. Email & Phone Number

New York City Metropolitan Area

Head of Video Production for Tarte brand and sister brands Sugar Rush & Awake Skin. Works cross functionally with Brand Marketing, Digital Acquisition, Ecom, Retail, and Social teams to execute 360 video marketing plans for all launches & promotions to reach revenue goals. Key member of Creative Content team responsible for the development of 2M IG followers to 10M over 5 years, launching & growing tarte brand & CEO on TikTok (now with 1M+ & 190K+ followers respectively). Manages all facets of video production, oversees media management & video accounts. Develops & trains new hires & social team in videography. Creatively storyboard, produce, direct, shoot & edit:+ Product launch campaigns+ All video content for DTC and Retailer product pages+ Digital marketing ads including all paid social & CTV streaming+ Organic social media content across all platforms: IG, YT, TikTok+ Retailer video assets including page, social, and education, US & INTL: SEPHORA, ULTA, QVC, MACY's+ Influencer CollaborationsAlso responsible for Integrated Marketing projects including:+ Overarching creative strategy for all video assets+ Multimedia content across all brands' social channels+ Content planning and curation for @AwakeSkin

San Francisco Bay Area

+ Works alongside Client to establish the visual narrative of the piece+ Provides concepts, scripts, style guides, supporting documentation as required for clear high level visual direction & vision and story+ Pitches ideas to clients+ Manages own accounts and projects working within budget and scheduling requirements+ Hires casts and crew and manages them at shoots + Implements vision in post production