Lea Michel Email and Phone Number
Hi, I am Lea! I am an ambitious marketer working in the B2B software sector. I am passionate about digital marketing, data-driven marketing, digital experiences as well as digital innovation. I have strong project management and analytical skills, a strong sense of ownership, and a very positive mindset. I further enjoy working in fast-paced environments in international and cross-functional teams and am always open to new ideas and challenges. Currently, I put my passion into practice at Liferay. Liferay is an open-source software company helping its customers to implement their digitalization strategies by offering a market-leading digital experience platform. We know the challenges of digitalization experts and try to solve those by providing the toolkit for outstanding digital experiences. In my role, I am responsible for everything related to digital campaigns, including managing and improving ongoing campaigns, exploring new opportunities and tools, managing campaign operations, and the campaign lead funnel. I further have a proven track record for end-to-end event organization for offline as well as fully virtual event experiences. In my daily work, I like to challenge the status quo, always looking for areas of improvement to take our marketing activities to the next level.
Liferay
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Manager, Field Marketing Emea NorthLiferay Jan 2023 - PresentDiamond Bar, Ca, Us -
Senior Marketing SpecialistLiferay Jan 2022 - Dec 2022Diamond Bar, Ca, Us -
Marketing SpecialistLiferay Sep 2019 - Jan 2022Diamond Bar, Ca, Us• Developing the local marketing strategy incl. all tactics and budget together with the DACH Marketing Manager• Planning and executing local, integrated marketing campaigns in the context of regional and global marketing plans• Leveraging paid, earned, and owned media to meet business objectives (e.g. revenue, qualified leads, brand presence, awareness)• Campaign reporting against marketing objectives (ROI, KPIs, CPC, CPA, CPL, etc.)• Content creation including copywriting, video, emails, landing pages, ebooks, etc.• Lead Event Manager Liferay Vision 2021 (1-day virtual live-streaming event, 600+ attendees, 28 speakers): coordination of event team & event communications• Leadership of Liferay's dual students as part of the dual study program in cooperation with the DHBW Mannheim -
Junior Marketing SpecialistLiferay Sep 2017 - Aug 2019Diamond Bar, Ca, Us• Executing lead generation campaigns, such as vertical campaigns and product launches for different regions across EMEA• Managing and executing regional webinar campaigns and industry events• Lead Event Manager Liferay DEVCON 2019 (3-day event, 400+ attendees, 3 tracks, 58 speakers): end-to-end event organization incl. management of all 3rd party vendors -
Working Student Eventmanagement, Knowledge Transfer And Qualification ProgrammesZentrum Für Europäische Wirtschaftsforschung Gmbh (Zew) Feb 2013 - Dec 2016• End-to-end event management of scientific conferences and seminars• Preparation of and assistance at professional training
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Internship Brand Management And CampaigningDeutsche Bank Oct 2014 - Jan 2015Frankfurt Am Main, Hessen, De• Media planning and content creation for print and web• Management of in-house and external agencies • Competitive analysis to evaluate the bank’s brand positioning • Sponsorships communication (Stiftung Deutsche Sporthilfe, CHIO Aachen) -
Internship EventmanagementFrankfurter Allgemeine Zeitung Jul 2014 - Oct 2014Frankfurt Am Main, Hessen, De• End-to-end event management of sponsor booth and sponsor booth program at Frankfurt Book Fair (5-day trade fair, over 300,000 visitors, 7,500 exhibitors)
Lea Michel Skills
Lea Michel Education Details
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Squared OnlineDigital Marketing And Leadership -
University Of MannheimMannheim Master In Management -
Corvinus University Of BudapestBusiness Administration -
University Of MannheimKultur Und Wirtschaft: Germanistik -
University Of WaterlooGerman And Business Studies
Frequently Asked Questions about Lea Michel
What company does Lea Michel work for?
Lea Michel works for Liferay
What is Lea Michel's role at the current company?
Lea Michel's current role is Marketing Manager at Liferay – Digital Marketing, Data-Driven Marketing & Digital Innovation.
What schools did Lea Michel attend?
Lea Michel attended Squared Online, University Of Mannheim, Corvinus University Of Budapest, University Of Mannheim, University Of Waterloo.
What skills is Lea Michel known for?
Lea Michel has skills like Marketing, Eventmanagement, Digitales Marketing, Social Media Marketing, Marketing Communications, Event Marketing, Projektmanagement, Strategische Planung, Content Management, Content Entwicklung, Content Management Systeme, Marketingautomatisierung.
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