Lea Provost Email & Phone Number

Oversee a team across various sectors within the IEEE Meetings, Conferences & Events department to grow and enhance IEEE's 2000+ annual global conferences. This roles involves program development of strategic initiatives for scale, including, but not limited to, audience development, emerging programs such as sustainability and social impact, and job fairs and exhibits.

In this role, I provide strategic oversight and execution on marketing efforts to help international clients expand their reach and achieve their objectives. I also lead business development efforts to expand Audience Development product offerings, recruit and retain clients, and increase organizational revenue.

Promoted to expand and scale the event marketing program through business development, business intelligence, introduction of new tools, and showcasing proven results. Created a new revenue stream, implemented marketing analytics, and increased revenue year-over-year.

Hired to increase global awareness and attendance for 1900+ annual events through marketing including digital advertising and social media. Established processes and executed campaigns to generate revenue and expand the technology knowledge base at the world’s largest professional association for the advancement of technology.

• Managed client projects at a digital marketing agency, including development of mobile applications, e-commerce websites, and videos, utilizing programming, design, and animation• Partnered with agency’s C-Suite in sales opportunities including leading research, brainstorms, proposals, client services, and pitches for high profile brands such as BMW & Nickelodeon• Created content to report on agency’s capabilities and success, including press releases, case studies, and award submissions

Promoted as the first Account Supervisor in the agency’s 10+ years to build the foundation for overseeing multiple client accounts while directly managing up to 10 team members and department leads. • Grew business by recruiting new accounts and increasing agency retainer fees by 64% annually• Led entire execution for campaigns, focusing on awareness, consumer engagement, and social ROI• Developed ongoing activations from inception including overall concept, strategy, execution, and analytics• Contributed to new business opportunities, including pitch materials, presentations, and account onboarding• Led clients’ inter-agency efforts across Traditional PR, Paid Media, SEO, and Creative• Planned & executed offline events including set-up, location, invitations, and on-site digital activations

Greater New York City Area

Promoted to report directly to the President while leading the agency’s most accredited accounts including Maybelline New York, Kmart, and Palms Las Vegas.

Greater New York City Area

Hired to support valuable corporate accounts including QVC and Friendly’s, managing up to 5 Community Managers and leading digital activations and offline events.

New York, New York, United States

• Led multiple international music PR campaigns, with up to 10 clients at a time• Compiled reports including client briefs, final campaign summaries, one-sheets, and weekly updates• Wrote press releases, pitches, and follow-ups regarding new projects and artist outreach• Developed relationships and communication with artists, management, and media• Managed and drove commercial awareness to all social networking sites

New York, New York, United States

Assisted in event production and planning for the 2009 Bonnaroo Music & Arts Festival including customer service, volunteer management, content marketing, and scheduling.