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Recently I have been collaborating with our wholesale & retail representatives to develop promotional materials for pharmacy. I also developed and implemented marketing programs for the Internal and Field Sales Representatives. I have developed collateral from start to finish and helped train and educate the sales team on the purpose of the new collateral to help drive sales to the organization. Before LifeScan, I helped consult and execute promotional programs for Diabetes, Vaccine and BrandRx manufacturers. Collaborating with internal stakeholders to provide brand awareness and education to our pharmacy partners. Prior to working at McKesson, I ran the day to day operations, was the HR Manager, marketing manager and helped with all product development at QT Dog, multi-tasking was a key trait in order to keep up. I worked closely with the VP of Development on potential new items or new marketing strategies for the company and reported directly to the CEO on inventory control and purchasing. I also managed all marketing content and started utilizing social media platforms. Before the pet industry, I worked for over 5 years in the healthcare industry. Starting out as a clinical assistant, using my customer services skills, while working my first job out of college I realized there was more to me and my potential, so I set out to start and complete my MBA. From there I moved on to an office manager role in the psychiatry realm, which is so interesting, and lastly working for a Fortune 500 company in their meeting services department. This gave me the great opportunity to work directly with the C-Suite of the company and have face-to-face interactions with the Board of Directors. I think quickly on my feet and have in-depth knowledge of planning both large and small scale events. My 10+ years of management experience have taught me how to work collaboratively, while still leading a team to complete projects and assignments on time and on budget. College was the great foundation as a collegiate athlete who had to balance school and tennis practice on a regular basis. Not only did I attempt to crush it on the tennis court and in the classroom, I also lead one organization and was involved in anything I could get into, including being an ambassador for the college and mentoring incoming freshman. Leadership is a skill I have maintained throughout the years and continue to maintain.
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National Account DirectorLifescan Feb 2024 - PresentMalvern, Pa, Us -
Hcp And Digital Marketing Solutions ManagerLifescan Jun 2022 - Mar 2024Malvern, Pa, Us- Identified a new customer for LifeScan (pharmacist) and created sales strategy, non-personal promotion strategy and tactics and presented to senior leadership to gain incremental marketing budget and executivesponsorship.- Created marketing materials using clinical studies and market research in collaboration with various stakeholders and trained the field in national sales meetings. Drove message consistency by reducing collateral by 85% and reduced costs by >70%.- Lead pharmacy strategy initiative through non-personal, Inside Sales/Field sales initiatives and through partnerships with vendors. - Collaborate with stakeholders to develop a cohesive marketing plan for FY23 under budget.- Lead Marketing Advisory Board of Inside Sales, Field Sales and field training team sharing insights with executive team and senior leadership. - Drove the strategy and execution of monthly sales meetings by creating content and working with senior leadership with sales, marketing and sales training.- Created first in company CRM for HCPs by partnering with IT, global marketing and sales. Emails to certified diabetes educators beat benchmarks and had open rates 19-25%.- Research promotional opportunities for non-called on customers to widen reach of messaging and define KPIs to measure success (including ROI analysis).- Continue to expand the free of charge voucher program increased voucher utilization 10% YOY and drive increased share gains.
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Manager, Manufacturer Product Awareness ServicesMckesson Feb 2018 - Jun 2022Irving, Texas, UsStrategically work with pharmaceutical manufacturers (Diabetes, BrandRx and Vaccines) responsible for consulting, selling, contracting and executing McKesson’s suite of marketing programs to achieve each client’s goals and objectives Scope of programs include online advertising and messaging, email, print, direct mail, and telemarketing campaigns.Partner with internal and external stakeholders to ensure timely execution of 50+ campaigns to support attainment of $1.8MM annual EBIT for McKesson Manufacturer Marketing -
Vice President Operations/Marketing/Hr ManagerQt Dog, Llc Oct 2014 - Feb 2018Manage day to day operations including setting employee schedules, placing orders with suppliers, answering phones, entering product orders, receiving in purchase orders, maintain product levels by tracking inventoryHuman Resources operations including maintaining employee weekly time-sheets, weekly payroll, implementing and updating company handbook, handling employee discrepancies Work in product development and implementation of new products into the market, including package designing and marketing strategy Run weekly reports for accounts payable and accounts receivableProvide customer service and product information to retailers, buyers and distributors Promote products and spread brand awareness at industry trade showsRedesign company website using basic knowledge in WordPress and Photoshop CS5Design new product advertisements for product catalog and industry magazinesMaintain e-commerce website and social media sites Winner of Pet Age Magazine Forty Under 40
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Supervisor, Meeting ServicesTenet Healthcare Feb 2012 - Oct 2014Dallas, Texas, UsResearch, negotiate, and contract event space and sleeping rooms for 40+ meetings annuallyAnalysis, negotiation and coordination of meetings, conventions, dinners, and other corporate events ranging primarily from 10 - 300 participants for all operational departments within Fortune 250 company's headquarters and it's 90+ hospitals nationwide including Board of Directors meetings and Annual Shareholder meetings, and Executive Leadership conferencesPoint of contact for all vendors including but not limited to: hotel sales and catering managers, DMC companies, transportation companies, audio visual companies, restaurant staffResponsible for coordinating and maintaining transportation manifests, hotel banquet event orders, rooming lists, off-site activities, and participant information including agenda, welcome letter, etc. Handle payments, create budget reports for internal clients, track financial progress of event, and reconcile financial documentation for all individual events.Travel, as necessary, to manage and support execution of logistics for off-site meetings and events including set up and close outUtilize various software programs including Microsoft Office Suite, Meeting Matrix, CVent, Signup4 Registration -
Office/Administrative AssistantApn Behavioral Healthcare Jun 2011 - Feb 2012Help run the front office working the front desk, answering phones, other clerical work as well as any administrative work. Also worked various projects for the clinic to help improve clinic flow.
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Clinical Staff Assistant Float IiUt Southwestern Medical Center At Dallas Jun 2009 - Jun 2011Dallas, Texas, UsTraveled to various clinic and administrative positions around UT Southwestern Campus working various positions. Learned new and innovative skills to transpire to other future job positions.
Lea Smith Skills
Lea Smith Education Details
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University Of PhoenixBusiness -
University Of The OzarksMarketing
Frequently Asked Questions about Lea Smith
What company does Lea Smith work for?
Lea Smith works for Lifescan
What is Lea Smith's role at the current company?
Lea Smith's current role is National Account Director.
What is Lea Smith's email address?
Lea Smith's email address is le****@****son.com
What schools did Lea Smith attend?
Lea Smith attended University Of Phoenix, University Of The Ozarks.
What skills is Lea Smith known for?
Lea Smith has skills like Social Media, Marketing, Event Planning, Customer Service, Sales, Management, Social Networking, Strategic Planning, Social Media Marketing, Process Improvement, Budgets, Leadership.
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