Lea Smith Email & Phone Number

Dallas, Tx, Us

Malvern, Pa, Us

Malvern, Pa, Us

- Identified a new customer for LifeScan (pharmacist) and created sales strategy, non-personal promotion strategy and tactics and presented to senior leadership to gain incremental marketing budget and executivesponsorship.- Created marketing materials using clinical studies and market research in collaboration with various stakeholders and trained the field in national sales meetings. Drove message consistency by reducing collateral by 85% and reduced costs by >70%.- Lead pharmacy strategy initiative through non-personal, Inside Sales/Field sales initiatives and through partnerships with vendors. - Collaborate with stakeholders to develop a cohesive marketing plan for FY23 under budget.- Lead Marketing Advisory Board of Inside Sales, Field Sales and field training team sharing insights with executive team and senior leadership. - Drove the strategy and execution of monthly sales meetings by creating content and working with senior leadership with sales, marketing and sales training.- Created first in company CRM for HCPs by partnering with IT, global marketing and sales. Emails to certified diabetes educators beat benchmarks and had open rates 19-25%.- Research promotional opportunities for non-called on customers to widen reach of messaging and define KPIs to measure success (including ROI analysis).- Continue to expand the free of charge voucher program increased voucher utilization 10% YOY and drive increased share gains.

Irving, Texas, Us

Strategically work with pharmaceutical manufacturers (Diabetes, BrandRx and Vaccines) responsible for consulting, selling, contracting and executing McKesson’s suite of marketing programs to achieve each client’s goals and objectives Scope of programs include online advertising and messaging, email, print, direct mail, and telemarketing campaigns.Partner with internal and external stakeholders to ensure timely execution of 50+ campaigns to support attainment of $1.8MM annual EBIT for McKesson Manufacturer Marketing

Manage day to day operations including setting employee schedules, placing orders with suppliers, answering phones, entering product orders, receiving in purchase orders, maintain product levels by tracking inventoryHuman Resources operations including maintaining employee weekly time-sheets, weekly payroll, implementing and updating company handbook, handling employee discrepancies Work in product development and implementation of new products into the market, including package designing and marketing strategy Run weekly reports for accounts payable and accounts receivableProvide customer service and product information to retailers, buyers and distributors Promote products and spread brand awareness at industry trade showsRedesign company website using basic knowledge in WordPress and Photoshop CS5Design new product advertisements for product catalog and industry magazinesMaintain e-commerce website and social media sites Winner of Pet Age Magazine Forty Under 40

Dallas, Texas, Us

Research, negotiate, and contract event space and sleeping rooms for 40+ meetings annuallyAnalysis, negotiation and coordination of meetings, conventions, dinners, and other corporate events ranging primarily from 10 - 300 participants for all operational departments within Fortune 250 company's headquarters and it's 90+ hospitals nationwide including Board of Directors meetings and Annual Shareholder meetings, and Executive Leadership conferencesPoint of contact for all vendors including but not limited to: hotel sales and catering managers, DMC companies, transportation companies, audio visual companies, restaurant staffResponsible for coordinating and maintaining transportation manifests, hotel banquet event orders, rooming lists, off-site activities, and participant information including agenda, welcome letter, etc. Handle payments, create budget reports for internal clients, track financial progress of event, and reconcile financial documentation for all individual events.Travel, as necessary, to manage and support execution of logistics for off-site meetings and events including set up and close outUtilize various software programs including Microsoft Office Suite, Meeting Matrix, CVent, Signup4 Registration

Help run the front office working the front desk, answering phones, other clerical work as well as any administrative work. Also worked various projects for the clinic to help improve clinic flow.

Dallas, Texas, Us

Traveled to various clinic and administrative positions around UT Southwestern Campus working various positions. Learned new and innovative skills to transpire to other future job positions.

Mba, Business

Bachelors Of Science, Marketing