Copywriter for print and display ads, search copy, DCO ads, radio and video, podcasts, apps, positioning, websites and microsites, and CRM emails and SMS.

I help businesses who are: B2B, SMB, Education Sector, Creative Sector or Women-Owned/Women-Led. Strategy and implementation to promote brand, campaigns, events, and company/corporate initiatives, as well as day-to-day content and asset creation for blogs, white papers, collateral, newsletters, webinars, social. Branding expert.Email Platforms managed: Aweber, MailChimp, Constant ContactSocial Platforms managed: Facebook, Twitter, Instagram, LinkedInProject Management Platforms using: Process Street, ClickUp, AirTable, Dropbox, TeamsOther Platforms using: Buffer, Planoly, Later, Canva, Adobe Creative Suite, WordpressClient list includes: Tutoring 101 (woman-owned Education Consultancy and Tutoring Center), North Oak Cliff Greenspace (Non-Profit), Mammogram Poster Girls (woman-owned non-profit), Front Porch Marketing (woman-owned PR firm) and Agent Site Branding (woman-owned real estate client agency).2020-2022 I completed long-term projects and contracts for PaperSpecs (woman-owned design resource membership website serving global audience), HomeAdvisor.com/Angi (Content SEO), WhiteHat agency (woman-owned, real estate clients), designHAUS 24 (woman-owned interior design firm) and SMU.

1 of 35 applicants accepted worldwide to participate in the 2021 Creative Comeback Programme. Partnered globally with Diageo and multiple NYC agencies for a creative two-week intensive training, mentoring and experience curriculum.

Led change management through digital strategy and branding for one of the largest privately held Retail Commercial Real Estate companies in Texas. • Led branding of all company materials – digital and traditional• Implemented Google Doc tracking system and on-line order forms for property marketing [signage, eblasts, flyers], trained users• Project-managed agency partner and hands-on implemented new Wordpress website build: UX and UI; wrote all content for 1100 page site, created all assets; built site as a relational database in which clients, brokers, and properties data auto-populate each other; trained team members on updating• Social strategy/community management for B2B company and several executives [Facebook, Twitter, LinkedIn, Instagram]; wrote all content, created all assets, community managed all platforms • SEO/SEM strategy and implementation for company and properties• Trend and demographic research and visualization in retail real estate, retail, retail tech topics and extrapolating conclusions as they related to retail real estate practical applications• Earned/paid media strategy/management• Led content marketing; proposed topics; ghost writer for C-suite; copy edited writers • Email marketing and analytics management [MailChimp]; trained new users• CRM research, implementation, and database management of Salesforce product ReThink, with Nintex app; consultant for integration with accounting software; trained new users• Researched and lead implementation of digital platforms to enable efficiency in IT, HR, brokerage, accounting• Wrote and designed RFPs for outside agency support, managed agency selection process, managed selected agencies [B2B and consumer marketing]• Served as ad agency liaison managing company's largest consumer marketing effort for KNOX District, Dallas

• Led marketing/communications creative branding efforts for retail commercial real estate firm UCR before and after acquisition by CBRE including advertising, digital and social, video, content and email marketing, collateral, event and trade show materials• Hired, trained and managed marketing and creative staff • Spearheaded strategy, design, UX, editorial and content development of corporate website, social media channels and blog• Developed new brand standards merging CBRE and UCR brands; ensured consistent brand application system-wide• Collaborated with stakeholders on new business acquisitions; design/write client pitches/RFPs• Part of cross-functional global team creating new CBRE website• Part of cross-functional national team launching new national CBRE retail brand• Ran personal twitter account for several CBRE retail executives

Idea Generation, Promotion Concepts, Research, Branding, Art Direction, Interactive & Web Design, Copywriting, Naming, Social Media Consulting and Community Management.Client list includes: The Richards Group, TracyLocke, The Marketing Arm, BrandCory, AvreaFoster, Marketwave, CS Creative, Standing Dog, Trilogy, Hilton, Frito-Lay, Cafe Express, Corner Bakery, Mazda, Essilor, Carbo Ceramics, Kmart, Mott's, Burger King, ConAgra, Savings.com, Favado (app), Wine4Me (app), Texas Instruments, MNX Global Logistics, Methodist Hospital Guild and The Kitchen Dog Theater.

• Content Creator for Mode, Tend, SocialMoms, The Motherhood, Federated Media, Taste of Home• Sponsored Content Writer for Kellogg's, 6pm, JCPenney, Walmart, Target, LG, Visa, Yahoo, Chevy• Journalist for DallasNews, PegasusNews, Atlanta Constitution-Journal, Austin Statesman • On-air news appearances (taped and live): NBC5DFW, WFAA, CBS Radio; 200+ press mentions

Expertise: Shopper Marketing/Promotions Clients: Harrah's, Nokia, Quaker, 7-Eleven • Concepted and wrote national, regional and local marketing promotion strategies and programs• Led concept and execution of advertising, promotions and point-of-sale creative work

Expertise: Shopper Marketing/Promotions Clients: Dr Pepper/7UP, Bailey's, Bennigan's, Frito-Lay, FedEx • Concepted and wrote national, regional and local marketing promotion strategies and programs• Lead concept and execution of advertising, point-of-sale, digital, B2B, and direct mail creative work

Expertise: CPG Promotional Products/Premiums Clients: Frito-Lay, Saturn, SunMaid, Pizza Hut • Built creative department from 2 to 10 people; managed employees, work, budgets, vendors• Led concept and execution of point-of-sale, catalog, digital and premiums marketing creative work

Expertise: CPG Promotions/Shopper Marketing Clients: Frito-Lay• Led concept and execution of point-of-sale, B2B communications, and packaging creative work