Lea Anne Roberts, Mba

Lea Anne Roberts, Mba Email and Phone Number

Director of Marketing @ Reliable Heating & Air
Atlanta, GA, US
Lea Anne Roberts, Mba's Location
Atlanta Metropolitan Area, United States, United States
Lea Anne Roberts, Mba's Contact Details

Lea Anne Roberts, Mba work email

Lea Anne Roberts, Mba personal email

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About Lea Anne Roberts, Mba

Lea Anne Roberts, Mba is a Director of Marketing at Reliable Heating & Air. She possess expertise in lead generation, online advertising, online marketing, sem, digital marketing and 44 more skills. Colleagues describe her as "Lea Anne has played an important role in the success of Reliable Heating & Air. Prior to joining full-time she was freelance managing our digital strategy since 2012. First and foremost, she is an incredible leader and has the capacity of making decisions that are in the mutual interest of both company and customers, a trait severely lacking these days. Lea Anne's energy, enthusiasm and passion for all things marketing, customer experience, digital and social is infectious. I like big thinkers and people who stretch your mind but don’t waiver from tried and true revenue drivers to chase the new and trendy. Nothing escapes Lea Anne’s attention. From our million-dollar radio ads, tv spots, billboards and direct mail and making sure everything is cohesive…everything that comes across her desk she makes better. Stronger. She will challenge you and make your ideas better and always has her eyes on the bottom line. She has proved to be an invaluable resource. Lea Anne brings value to any organization that is looking to build a strong brand, strengthen their digital strategy and drive sales. I highly recommend her.", "I am a Marketing consultant with a variety of clients, many who do Pay-per-click. I started working with LeaAnne over 4 years ago and she has become my primary Pay-per-click provider. Why? Because she's incredibly responsive, answers all of my numerous questions in great detail (like I like them answered) and pushes to always do the right thing despite sometimes having clients who think they know better! I constantly ask for reports to get updates for my clients and although I can go through the ReachLocal system to obtain them, I never get any pushback for requesting them directly from her. I trust LeaAnne to make me look good to my clients.", and "As CEO of K-3 Technologies, I want only the best for my clients. When a client approaches me for help with a Pay-Per-Click campaign, without hesitation I send them to Lea Anne! ReachLocal provides a great service and coupled with Lea Anne's business and customer service practices, you won't find a better solution. I recommend Lea Anne for anyone who is looking to start or improve their Pay-Per-Click campaign."

Lea Anne Roberts, Mba's Current Company Details
Reliable Heating & Air

Reliable Heating & Air

View
Director of Marketing
Atlanta, GA, US
Website:
reliableair.com
Employees:
269
Lea Anne Roberts, Mba Work Experience Details
  • Reliable Heating & Air
    Director Of Marketing
    Reliable Heating & Air
    Atlanta, Ga, Us
  • Proven Digital Marketing
    President
    Proven Digital Marketing Jul 2014 - Present
    Marietta, Georgia, Us
  • Four Seasons Heating, Air Conditioning, Plumbing, & Electric
    Vp Of Marketing
    Four Seasons Heating, Air Conditioning, Plumbing, & Electric Dec 2023 - Jul 2024
    Chicago, Il, Us
  • Reliable Heating & Air
    Director Of Marketing & Call Centers
    Reliable Heating & Air Sep 2019 - Dec 2023
    Kennesaw, Ga, Us
  • Reliable Heating & Air
    Director Of Marketing
    Reliable Heating & Air Apr 2016 - Dec 2023
    Kennesaw, Ga, Us
    Reliable Heating & Air is the nation's #1 Trane Dealer. Oversee all digital and traditional marketing programs, search engine marketing, search engine optimization, and website user experience. Responsible for 2016 print redesign concept and execution throughout all print media campaigns consisting of over 20 unique publications. Ensure cohesiveness between all customer facing communication and sales collateral. Manage multi-million dollar digital and traditional marketing budget for awareness and lead generation which includes TV, radio and outdoor.
  • The Edge Georgia (Nonprofit)
    Board Of Directors
    The Edge Georgia (Nonprofit) Jan 2019 - Aug 2020
    Kennesaw, Ga, Us
    The Edge is the only Women’s Business Center in Cobb County–one of only two in the state of Georgia– dedicated to supporting female entrepreneurs.
  • Reachlocal
    Digital Marketing Consultant
    Reachlocal Mar 2010 - Nov 2015
    Woodland Hills, Ca, Us
    Joined ReachLocal Atlanta sales team in 2010 and quickly recognized nationwide as a fast revenue producing consultant by being honored as 2010 Rookie of The Year internationally. Generated a book of business billing over $100K monthly within a year and a half by utilizing strong SEM knowledge and consultative strategy. Strategic selling style based on strong client needs analysis through understanding their online presence, competitive differences and advantages, return on investment needs and their key marketing challenges. Responsible for execution of all online campaigns including set up of PPC campaign utilizing Google AdWords & Microsoft AdCenter. Consistently monitor client results and modify programs based on client needs and market conditions.• Established an account base of over 55+ active monthly advertisers with an annual renewal rate of over 80%.• Promoted to Account Executive Level 3 in 2014 responsible for account management of all new client acquisitions. Team lead for ten-person sales team providing all digital marketing strategy consultation for face to face meetings generated by junior associates.• 2012, 2013, and 2014 #1 Atlanta Digital Marketing Consultant with annual revenue billed of over $1.4 million.• Internationally honored as 2010 Rookie of The Year.• Promoted to Senior Digital Marketing Consultant following one year of tenure.• Responsible for establishing key verticals including Automotive & B2B. Awards/Honors:• Selected by Area Director in 2012 to join ReachLocal’s League of Wise & Outstanding an alpha group focused on providing feedback on all ReachLocal field marketing material before rolling out to sales team.• 2012 Member of ReachLocal’s Million Dollar Club for billing over a million dollars in 2012.• 2011 Member of ReachLocal’s 100K club for billing over 100K per month in 2011.• 2010 Member of ReachLocal’s 50K club for billing over 50K per month in 2010.
  • Cox Enterprises
    Senior Digital Marketing Consultant
    Cox Enterprises Mar 2006 - Mar 2010
    Atlanta, Georgia, Us
    Kudzu.com is a local search engine active in 93 US markets and a part of Cox Enterprises one of the leading communications, media, and automotive services companies.Helped launch sales team for start up local search engine Kudzu.com by identifying prospects and developing creative opportunities to attract new business and revenue. Strategic selling style based on strong client analysis through understanding their online presence, competitive differences and advantages, return on investment needs and their key marketing challenges. Internally coordinate all facets of clients’ online campaign. Continue to monitor client results and modify programs based on client needs and market conditions. Marshall all Kudzu marketing elements and communications for clients internally such as review seminars for new clients and creating standard monthly reporting templates for sales team.• Established an account base of over 100+ active monthly advertisers with an annual renewal rate of over 90%. Annual revenue over $1.1 million.• Recognized as top sales performer in 2006 & 2007.• #1 sales producer in all markets in 2008 & 2009 based on revenue.• Promoted from Account Executive to Senior Account Executive following one year of tenure.• Responsible for establishing key verticals including Automotive, Travel, Health, & B2B. Current diversified client list includes local business owners, Middle-Market and Fortune 500 companies.Awards/Honors:• Selected for Cox Enterprises Mentor Program in 2008 graduating in 2009 which allowed me to pair with an experienced enterprise-level manager for one year of personal mentorship.• Selected by senior management for Cox Competitive Training program in 2007. Exclusively for high-potential account executives.
  • Creative Loafing Media
    Account Executive
    Creative Loafing Media 2003 - 2006
    Atlanta, Ga, Us
    Responsible for lead generation and initiating new business, maintenance of client base consisting of 400 plus accounts and meeting weekly sales goals for four weekly alternative newspapers in the Southeast. Worked with a diverse client base including small and medium-sized businesses and traditional agencies. Initiated and developed departmental promotional campaigns; including creating marketing materials and strategically introducing new programs and promoting them to target market; resulting in increased sales and development of new sales categories for inside sales department.• Promoted from sales assistant to inside sales account executive within one month of hire.• Increased inherited client base revenue by over 150%. • Exceeded sales goals by over 200% in 2003 & 2004.• Ranked as #1 sales producer on sales team two years standing.Awards/Honors:• February 2004 received Award of Excellence for successfully completing the Inside Sales Professional Certification Program from Creative Loafing University.
  • Mct Synergistics
    Manager, Sales & Marketing
    Mct Synergistics Jun 2001 - Dec 2002
    National account sales and marketing product commercialization strategies and tactics for pharmaceutical products.

Lea Anne Roberts, Mba Skills

Lead Generation Online Advertising Online Marketing Sem Digital Marketing Social Media Marketing Marketing Seo Mobile Marketing Ppc Google Adwords Social Media Marketing Strategy Advertising Strategy Email Marketing Salesforce.com Web Marketing Search Engine Marketing Online Reputation Management B2b Analytics Digital Media Local Search Interactive Marketing Mobile Advertising Integrated Marketing Account Management Digital Strategy Advertising Sales Google Analytics Behavioral Targeting Search Advertising Search Engine Optimization Start Ups Conversion Optimization Copywriting Landing Page Optimization Display Advertising Web Analytics Adobe Creative Suite Adobe Design Programs Google Adwords Professional Team Building Leadership Management Strategic Planning Business Development Google Webmaster Tools

Lea Anne Roberts, Mba Education Details

  • Kennesaw State University - Michael J. Coles College Of Business
    Kennesaw State University - Michael J. Coles College Of Business
    General
  • University Of Arizona
    University Of Arizona
    Social And Behavioral Sciences

Frequently Asked Questions about Lea Anne Roberts, Mba

What company does Lea Anne Roberts, Mba work for?

Lea Anne Roberts, Mba works for Reliable Heating & Air

What is Lea Anne Roberts, Mba's role at the current company?

Lea Anne Roberts, Mba's current role is Director of Marketing.

What is Lea Anne Roberts, Mba's email address?

Lea Anne Roberts, Mba's email address is le****@****air.com

What schools did Lea Anne Roberts, Mba attend?

Lea Anne Roberts, Mba attended Kennesaw State University - Michael J. Coles College Of Business, University Of Arizona.

What skills is Lea Anne Roberts, Mba known for?

Lea Anne Roberts, Mba has skills like Lead Generation, Online Advertising, Online Marketing, Sem, Digital Marketing, Social Media Marketing, Marketing, Seo, Mobile Marketing, Ppc, Google Adwords, Social Media.

Who are Lea Anne Roberts, Mba's colleagues?

Lea Anne Roberts, Mba's colleagues are Lois Weeks, Bobby Lee, Jeremy Williams, Gary Mccurry, Donna Kelly, Jeffrey Huddleston, Dominic Hayward.

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