Lea Chatham

Lea Chatham Email and Phone Number

Vice President Marketing @ Gozio
Livingston, MT, US
Lea Chatham's Location
Livingston, Montana, United States, United States
Lea Chatham's Contact Details
About Lea Chatham

Powerhouse, innovator, and transformational leader are terms used to describe me. With an extensive record of engagement, growth, and profitability, my success stems from my expertise in moving leading healthcare and healthcare tech companies forward. LEADERSHIP & STRATEGY Throughout my career, I have earned accolades for performance and expertise in creating persuasive content, branding, and digital marketing campaigns as well as communications and public relations in healthcare and health IT.■ Innovate high-impact strategies, transition objectives into actionable plans, and execute strategies to exceed client expectations. ■ Drive growth and spark interest by delivering compelling communications, messaging, and lead generation strategies; embody a “think like a customer” approach to expand revenue streams and generate multimillion-dollar growth.■ Fuel progress by assembling, developing, and leading teams to high performance. Set the vision and direction and drive staff and agencies in executing end-to-end marketing strategies; motivate teams to exceed expectations and objectives.SIGNIFICANT WINSI’ve ensured teams have remained focused on objectives and goals; through dynamic leadership, I’ve challenged teams to consistently achieve excellence. ■ Formulated plans that boosted brand awareness with more than 50-100 media mentions and placements a year for each company including executive interviews and bylines.■ Spearheaded buyer-journey-based content and lead generation initiatives and event programs that generated hundreds of net new leads each month at each company with higher-than-average conversion rates. ■ Innovated strategies that propelled nurture email open rates from less than 10% to over 35%.■ Realized a dramatic impact by executing a customer loyalty program with 500 advocates that supplied upward of 300 sales references, 350 software reviews, and 100 customer testimonials.■ Earned software and innovation awards as well as industry recognition from analysts and key organizations, including KLAS, Black Book, Fast Company, AVIA, G2, Gartner, Digital Health Awards, Health 2.0, eHealthcare Leadership Awards for each company.

Lea Chatham's Current Company Details
Gozio

Gozio

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Vice President Marketing
Livingston, MT, US
Lea Chatham Work Experience Details
  • Gozio
    Vice President Marketing
    Gozio
    Livingston, Mt, Us
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  • Self Employed
    Marketing Consultant
    Self Employed Jul 2024 - Present
  • Gozio
    Vice President Marketing
    Gozio May 2022 - Jul 2024
    Atlanta, Georgia, Us
    Generated strong results for Innsena, which resulted in being recruited to build Gozio’s entire marketing strategy and programs. Strategically positioned Gozio for success in the healthcare space; set strategies, devised high-impact content, and drove brand awareness, PR, lead generation, events, and customer marketing efforts across the organization.▪ Accelerated Gozio’s growth.▪ Ensured consistency across all channels, increased reach across key market segments, and strengthened Gozio’s company brand and voice.▪ Reached 3 times the share of voice of competitors, generating 50+ earned media mentions a year, and earning recognition from leaders including KLAS, Gartner, Fast Company, and AVIA. ▪ Leveraged innovative brand-building strategies, including designing a compelling content program that more than doubled impressions, organic web traffic, and social engagement year over year. ▪ Developed and drove lead generation and event programs that generated hundreds of net new leads per month. Grew nurture email open rates from less than 10% to over 35%.
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  • Innsena Communications
    Senior Director Of Integrated Strategy
    Innsena Communications May 2021 - May 2022
    Atlanta, Ga, Us
    Partnered with and advised diverse health IT clients in developing and executing marketing strategies that advanced brand awareness, content marketing, and lead generation. Offered insights while working with startups and well-established companies with diverse target audiences, including small practice, health systems, and payers.▪ Credited for success in developing a comprehensive content and event strategy for a provider of digital transformation solutions targeting providers, payers, and pharma.▪ Generated improvements in organic traffic and engagement by working closely with a team to overhaul the digital footprint and online marketing of a leading HIE.▪ Played a key role in delivering media coverage, speaking opportunities, and awards for several clients.
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  • Solutionreach, Inc.
    Senior Director, Marketing Programs
    Solutionreach, Inc. Feb 2017 - May 2021
    Lehi, Ut, Us
    Led a team to success in creating award-winning content and executing brand marketing activities for Solutionreach and SR Health brands. Established and led marketing program that addressed brand building, lead generation, and lead nurturing across 4 verticals. Executed partner marketing programs that supported significant annual revenue.▪ Grew blog from 0 to 30K subscribers in just 4 years. ▪ Worked alongside a PR firm to deliver upward of 100 earned media opportunities a year, which made Solutionreach the leader in its space in share of voice.▪ Expertly managed content, website, email, and event programs; consistently exceeded lead generation goals, which resulted in Solutionreach surpassing targets year after year and reaching $100M in ARR.▪ Drove team in executing initiatives that earned marketing awards including HITMC, Ragan, and eHealthcare Strategy.
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  • Kareo, A Tebra Company
    Senior Content Marketing Manager
    Kareo, A Tebra Company Oct 2012 - Jan 2017
    Corona Del Mar, California, Us
    Established and led ongoing content program for a top cloud-based health IT company. Directed content projects across the lead generation funnel, including an award-winning blog, 16 webinars a year, earned media, and collateral.▪ Launched one of the first healthcare Twitter chats, a highly successful initiative focused on practice management topics for small practices that ran for several years.▪ Recognized for generating upward of 75 media mentions and placements per year.▪ Achieved 5K+ new database names per year through content; led an end-to-end campaign on ICD-10 that delivered upward of 2K leads.▪ Architected 75+ earned media opportunities per year with direct bylines or interviews of Kareo staff and customers.▪ Innovated an engaging customer loyalty program with 500 advocates; achieved more than 300 sales references, 350 software reviews, and 100 customer testimonials.▪ Sought after as a core member of the team that led partner marketing programs in delivering nearly 30% of ARR.
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  • Livingston Healthcare
    Marketing Coordinator
    Livingston Healthcare Aug 2007 - Oct 2012
    Manage a wide range of marketing and communications projects, both internally and to the local community. Responsible for writing, editing, and project management for the web, print publications, events, direct mail, and print advertising.Key Achievements:• Developed and manage 16-page quarterly publication that is distributed to 7,000 households.• Managed development of current website and related online material• Coordinated development of a breast cancer awareness campaign across multiple communities• Helped to build local healthcare event that provides education and screenings to 1000 attendees• Participated in corporate rebranding process from concept to realization
  • Freelance Writer
    Freelance Content Developer
    Freelance Writer Sep 2004 - Oct 2012
    Develop customized content for a variety of media that is geared towards the target audience and designed to produce the desired results. Write and edit optimized web content, engaging profiles of client experiences, trade publication articles, and other unique marketing and PR materials.Key Achievements:• Have written articles for national trade magazines as well as local and regional publications on a variety of topics from electronic health records to safety and compliance issues to parenting• Developed optimized content for retail website with integrated email and social media components that results in 1,000 followers in less than a year • Created custom content for non-profit organizations geared towards increasing fundraising activities• Edited both fiction and non-fiction books for retail publication through an independent press
  • Sage Software
    Marketing Copywriter (Contract Basis)
    Sage Software Feb 2005 - Aug 2007
    Newcastle Upon Tyne, Gb
    Responsible for writing and editing web content, advertising, public relations materials, and marketing collateral for a wide range of products including electronic health records, Web-based PACS, document and image management and business intelligence.
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  • Emdeon Practice Services (Formerly Medical Manager)
    Marketing Copywriter
    Emdeon Practice Services (Formerly Medical Manager) Apr 2000 - Aug 2004
    Lead writer and project manager for an in-house marketing and public relations team. Responsible for writing, editing, and end-to-end project management for a wide range of materials in various media, including: brochures, fact and data sheets, direct mail, Web content, physician profiles, national and regional advertising, and articles, company profiles, and special supplements for trade publications.Key Achievements:• Managed strategic development and implementation of national marketing and advertising campaigns in print and online for handheld applications, EMR solutions, and HIPAA communications.• Wrote the entire line of Emdeon collateral and client profiles as well as all web content• Updated newsletters to reflect more modern approaches to employee and consumer communications.• Developed direct mail campaigns and contests with consistently high responses, often over 5%.• Implemented an html email system for internal and external communications• Participated in corporate rebranding process from concept to realization

Lea Chatham Skills

Social Media Marketing Public Relations Leadership Newsletters Advertising Editing Web Content Creative Writing Marketing Communications Social Media Marketing Publications Online Marketing Direct Mail Management Integrated Marketing Fundraising Healthcare Creative Direction Web Content Writing Blog Marketing Blogging

Lea Chatham Education Details

  • San Francisco State University
    San Francisco State University
    English
  • San Diego State University
    San Diego State University
    Creative Writing

Frequently Asked Questions about Lea Chatham

What company does Lea Chatham work for?

Lea Chatham works for Gozio

What is Lea Chatham's role at the current company?

Lea Chatham's current role is Vice President Marketing.

What is Lea Chatham's email address?

Lea Chatham's email address is le****@****aol.com

What is Lea Chatham's direct phone number?

Lea Chatham's direct phone number is +140622*****

What schools did Lea Chatham attend?

Lea Chatham attended San Francisco State University, San Diego State University.

What skills is Lea Chatham known for?

Lea Chatham has skills like Social Media, Marketing, Public Relations, Leadership, Newsletters, Advertising, Editing, Web Content, Creative Writing, Marketing Communications, Social Media Marketing, Publications.

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