Lea Chatham Email & Phone Number

Livingston, Mt, Us

Atlanta, Georgia, Us

Generated strong results for Innsena, which resulted in being recruited to build Gozio’s entire marketing strategy and programs. Strategically positioned Gozio for success in the healthcare space; set strategies, devised high-impact content, and drove brand awareness, PR, lead generation, events, and customer marketing efforts across the organization.▪ Accelerated Gozio’s growth.▪ Ensured consistency across all channels, increased reach across key market segments, and strengthened Gozio’s company brand and voice.▪ Reached 3 times the share of voice of competitors, generating 50+ earned media mentions a year, and earning recognition from leaders including KLAS, Gartner, Fast Company, and AVIA. ▪ Leveraged innovative brand-building strategies, including designing a compelling content program that more than doubled impressions, organic web traffic, and social engagement year over year. ▪ Developed and drove lead generation and event programs that generated hundreds of net new leads per month. Grew nurture email open rates from less than 10% to over 35%.

Atlanta, Ga, Us

Partnered with and advised diverse health IT clients in developing and executing marketing strategies that advanced brand awareness, content marketing, and lead generation. Offered insights while working with startups and well-established companies with diverse target audiences, including small practice, health systems, and payers.▪ Credited for success in developing a comprehensive content and event strategy for a provider of digital transformation solutions targeting providers, payers, and pharma.▪ Generated improvements in organic traffic and engagement by working closely with a team to overhaul the digital footprint and online marketing of a leading HIE.▪ Played a key role in delivering media coverage, speaking opportunities, and awards for several clients.

Lehi, Ut, Us

Led a team to success in creating award-winning content and executing brand marketing activities for Solutionreach and SR Health brands. Established and led marketing program that addressed brand building, lead generation, and lead nurturing across 4 verticals. Executed partner marketing programs that supported significant annual revenue.▪ Grew blog from 0 to 30K subscribers in just 4 years. ▪ Worked alongside a PR firm to deliver upward of 100 earned media opportunities a year, which made Solutionreach the leader in its space in share of voice.▪ Expertly managed content, website, email, and event programs; consistently exceeded lead generation goals, which resulted in Solutionreach surpassing targets year after year and reaching $100M in ARR.▪ Drove team in executing initiatives that earned marketing awards including HITMC, Ragan, and eHealthcare Strategy.

Corona Del Mar, California, Us

Established and led ongoing content program for a top cloud-based health IT company. Directed content projects across the lead generation funnel, including an award-winning blog, 16 webinars a year, earned media, and collateral.▪ Launched one of the first healthcare Twitter chats, a highly successful initiative focused on practice management topics for small practices that ran for several years.▪ Recognized for generating upward of 75 media mentions and placements per year.▪ Achieved 5K+ new database names per year through content; led an end-to-end campaign on ICD-10 that delivered upward of 2K leads.▪ Architected 75+ earned media opportunities per year with direct bylines or interviews of Kareo staff and customers.▪ Innovated an engaging customer loyalty program with 500 advocates; achieved more than 300 sales references, 350 software reviews, and 100 customer testimonials.▪ Sought after as a core member of the team that led partner marketing programs in delivering nearly 30% of ARR.

Manage a wide range of marketing and communications projects, both internally and to the local community. Responsible for writing, editing, and project management for the web, print publications, events, direct mail, and print advertising.Key Achievements:• Developed and manage 16-page quarterly publication that is distributed to 7,000 households.• Managed development of current website and related online material• Coordinated development of a breast cancer awareness campaign across multiple communities• Helped to build local healthcare event that provides education and screenings to 1000 attendees• Participated in corporate rebranding process from concept to realization

Develop customized content for a variety of media that is geared towards the target audience and designed to produce the desired results. Write and edit optimized web content, engaging profiles of client experiences, trade publication articles, and other unique marketing and PR materials.Key Achievements:• Have written articles for national trade magazines as well as local and regional publications on a variety of topics from electronic health records to safety and compliance issues to parenting• Developed optimized content for retail website with integrated email and social media components that results in 1,000 followers in less than a year • Created custom content for non-profit organizations geared towards increasing fundraising activities• Edited both fiction and non-fiction books for retail publication through an independent press

Newcastle Upon Tyne, Gb

Responsible for writing and editing web content, advertising, public relations materials, and marketing collateral for a wide range of products including electronic health records, Web-based PACS, document and image management and business intelligence.

Lead writer and project manager for an in-house marketing and public relations team. Responsible for writing, editing, and end-to-end project management for a wide range of materials in various media, including: brochures, fact and data sheets, direct mail, Web content, physician profiles, national and regional advertising, and articles, company profiles, and special supplements for trade publications.Key Achievements:• Managed strategic development and implementation of national marketing and advertising campaigns in print and online for handheld applications, EMR solutions, and HIPAA communications.• Wrote the entire line of Emdeon collateral and client profiles as well as all web content• Updated newsletters to reflect more modern approaches to employee and consumer communications.• Developed direct mail campaigns and contests with consistently high responses, often over 5%.• Implemented an html email system for internal and external communications• Participated in corporate rebranding process from concept to realization

Ba, English

Creative Writing