Léa Démarest Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Brussels

Project management and business development

Brussels

Simultaneous management of various projects: brandings, videos, websites, digital signage, social media content, photo shoots, content localization, brochures, annual reports, books...

Montreal

Project: Hitman Sniper: The Shadows• Marketing strategy’s development and implementation • Website’s creation coordination with an external agency and internal graphists • Creation of marketing assets: trailers, key arts, screenshots, user acquisition campaigns• Competition strategic analysis

Montreuil, Île-De-France, France

Daily management of the Watch Dogs: Legion game marketing strategyManagement of three main projects:• Social media content: strategic thinking, creation of assets with external agencies, communication with EMEA subsidiaries, results analysis• Technologic partnership: daily management of the partnership, validation of assets, production of a trailer and other promotional videos• Trailer broadcasted at Ubisoft Forward: project management, creative feedback, localization, communication (CRM, media, social networks, website)

• Creation of marketing campaigns on EMEA territory with internal, external partners and the production team and results analysis: CRM, media, social networks, websites• Creation of marketing assets in partnership with the production team and external agencies: trailers, key arts, packshots, metadata development and localisation• Key contact for events coordination: Free weekend (Anno 1800: >30 000 conversions), Season Pass, DLC and a 4 games bundle launch

Viroflay

Management of the international brand Milkana, mainly on the traditional African market: • Implementation of the activation strategy in collaboration with the sales teams: promotional operations, POS, advertising (outdoor display, development of a TV spot, radio commercials) • Creation of the 2020 promotional plan in collaboration with an agency• Creation & management of a regional Africa Facebook page • Participation in the development of innovations: creation of packaging designs in collaboration with an agency, organization of in-house product tastings, brainstorm on product name • Participation in the development of the brand image: creation of a new brand essence, a moodboard, graphic elements • Complete analysis of Elle & Vire's activity and its retail and foodservice brands in 2018: analysis of sales volumes, main financial indicators (CANG, CM, CM / CANG) in each zone, category of product, brand and distribution channel (more than 200 charts and tables)

Paris

Operational management of marketing campaigns e-mailings, SMS, letters:• Campaign design (Dartagnan & Photoshop),• Implementation (Emarsys),• AB testing & performance analysis (Google Analytics)Strategy & creation of online contestsAnalysis of customer surveys (tools: Vocaza, Excel)

Choisy-Le-Roi

Carrying out the annual satisfaction survey and presentation of the results.

Viroflay

Master'S Degree, Marketing Chef De Produit

Thesis : "How do video games create attachment to characters?"

Certificate, Marketing

4 months experience during my gap year from september to december 2018

Bachelor'S Degree, Business

4 months experience from february to june 2017

Licence Gestion Des Entreprises

Dut, Techniques De Commercialisation, Major De Promotion

Activities and Societies: Trésorière de l'association Les Alticiades CreteilFormation axée sur le marketing, la communication, le.