Leading Left is a performance enhancement consultancy for creative individuals and innovation-led companies. And that’s where our similarity to any other coaching company ends.We don’t believe that cookie-cutter cognitive thinking strategies, one-size-fits-all GROW models and tinfoil platters of sweaty avocado sandwiches in boardroom brainstorms, make any long-lasting, meaningful difference to the mental hurdles and psychological challenges that creative thinkers face in their daily battle against the benign, the beige and the boring.In over 17 years of working all over the world, I (Matt) have yet to see a right brain colleague ‘fishbone’ a problem, a leadership team properly taught the ‘carrot or stick’ motivational approach, or a creative team willingly show up to a group brainstorm – except to rob a Coke and a bowl of Kettle Chips. But more concerning than this, is that in recent years I’ve never seen so many creative individuals, teams or businesses as anxious, frustrated, stressed-out, blocked, isolated, overworked and desperate for focus and direction as they are today.Everyday we drop new recruits into the creative battlefield armed with a portfolio, showreel and belly full of ambition. But rarely, if ever, do we equip them with the psychological tools and mental techniques they'll need to face, and turn into their favour, the inevitable challenges they’ll meet in the high-pressured environments they quickly find themselves in. And then we wonder why so many dropout, burnout or become leaders who don’t know how to lead.As experts in the creative personality, we know what it takes to thrive not just survive in the creative industries. We know how to defragg the creative mind before it reaches overwhelm, burnout and clichéd third-rate ideas. And we know how to inspire, guide and empower you and your team to meet and beat the personal and professional hurdles that this incredible business blind-sides us with, challenges us with and blesses us with.