Geraldine Roy, Mba

Geraldine Roy, Mba Email and Phone Number

Helping B2B companies drive revenue growth through demand generation strategies & engaging content @ bNurture
montréal, quebec, canada
Geraldine Roy, Mba's Location
Montreal, Quebec, Canada, Canada
Geraldine Roy, Mba's Contact Details

Geraldine Roy, Mba work email

Geraldine Roy, Mba personal email

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About Geraldine Roy, Mba

I’m a B2B marketer at heart. I founded bNurture to help B2B companies accelerate revenue growth through effective demand generation strategies and content mapped to the buyer's journey. I serve clients primarily in the IT, banking and manufacturing sectors with long and complex sales cycles. My expertise is in:► B2B Marketing strategy ► Demand generation planning, lead generation, lead nurturing and marketing automation► Integrated digital messaging (web, social media, email marketing)► Content marketing► Closed loop reportingB2B customers who have benefited from my experience and expertise have been able to:► Develop a complete and actionable demand generation strategy► Better align their sales and marketing efforts► Devote more time to working "on" the business as opposed to "in" the businessI’m an avid reader and beginner at mindfulness meditation. Reach out if you want to chat about a business challenge or share your thoughts on a good book. I also suffer from a minor case of Tsundoku (and if you don't know what it is, wouldn't that be a great conversation starter?)In the meantime, you can read my blog at https://bnurture.com/articles/ or subscribe to my quarterly newsletter at https://bnurture.com/newsletter/

Geraldine Roy, Mba's Current Company Details
bNurture

Bnurture

View
Helping B2B companies drive revenue growth through demand generation strategies & engaging content
montréal, quebec, canada
Website:
bnurture.com
Employees:
2
Geraldine Roy, Mba Work Experience Details
  • Bnurture
    President And Founder | B2B Boutique Marketing Agency
    Bnurture Feb 2007 - Present
    Montreal, Canada Area
    Developing content and B2B marketing strategies to nurture more of your ideal clients.B2B customers who have benefited from my experience and expertise have been able to:• Focus their efforts on the right customers• Develop a complete and actionable demand generation strategy• Create content that accelerates revenue• Put together a process that brings in more sales opportunities• Significantly increase their marketing ROILearn more about bNurture and our… Show more Developing content and B2B marketing strategies to nurture more of your ideal clients.B2B customers who have benefited from my experience and expertise have been able to:• Focus their efforts on the right customers• Develop a complete and actionable demand generation strategy• Create content that accelerates revenue• Put together a process that brings in more sales opportunities• Significantly increase their marketing ROILearn more about bNurture and our service offering at www.bnurture.com Show less
  • Microsoft Canada Co.
    Industry Marketing Manager
    Microsoft Canada Co. 2005 - 2006
    Montreal, Quebec, Canada
    Led the strategy and execution of integrated marketing campaigns to maximize revenue and market-share growth of Microsoft solutions in the professional services industry.
  • Microsoft Canada Co.
    Segment Marketing Manager (National Role)
    Microsoft Canada Co. 2003 - 2005
    Montreal, Quebec, Canada
    Responsible for maximizing market penetration and revenue in the mid-market segment through demand generation programs. Responsibilities included planning, budgeting, execution, optimization and reporting.
  • Microsoft Canada Co.
    Manager, Demand Generation, Microsoft Business Solutions Canada
    Microsoft Canada Co. 2002 - 2003
    Montreal, Quebec, Canada
    Reported to the US. Managed and executed multi-channel, multi-touch demand generation campaigns (email marketing, event, direct mail, web) for the Canadian market.
  • Microsoft Canada Co.
    Marketing Program Administrator, Online And Web Content
    Microsoft Canada Co. 2001 - 2002
    Montreal, Quebec, Canada
    Developped fully integrated direct mail and e-mail marketing campaigns and launched Microsoft Business Solutions first Canadian nurture marketing program.
  • Great Plains (Acquired By Microsoft)
    Marketing Consultant
    Great Plains (Acquired By Microsoft) 2000 - 2001
    Developed and adapted content for Great Plains public and partner sites and produced sales job aids for value added resellers (VARs).
  • Proximi-T (Acquired By Cossette Communication Group)
    Marketing Manager, Business Solutions
    Proximi-T (Acquired By Cossette Communication Group) 1999 - 2000
    Montreal, Quebec, Canada
    Planned and executed marketing initiatives to drive awareness and demand for CRM, ERP, and Business Intelligence solutions.

Geraldine Roy, Mba Skills

Lead Generation B2b Marketing Marketing Strategy Crm Strategy Email Marketing Marketing Marketing Management Business Intelligence Demand Generation Content Marketing Strategic Partnerships Marketing Automation Content Strategy Content Development Lead Management Social Media Marketing Customer Relationship Management Digital Marketing

Geraldine Roy, Mba Education Details

Frequently Asked Questions about Geraldine Roy, Mba

What company does Geraldine Roy, Mba work for?

Geraldine Roy, Mba works for Bnurture

What is Geraldine Roy, Mba's role at the current company?

Geraldine Roy, Mba's current role is Helping B2B companies drive revenue growth through demand generation strategies & engaging content.

What is Geraldine Roy, Mba's email address?

Geraldine Roy, Mba's email address is ge****@****tron.ca

What is Geraldine Roy, Mba's direct phone number?

Geraldine Roy, Mba's direct phone number is (111) 111*****

What schools did Geraldine Roy, Mba attend?

Geraldine Roy, Mba attended Mcgill University, University Of New Brunswick, Esc Rennes School Of Business, Rennes School Of Business.

What are some of Geraldine Roy, Mba's interests?

Geraldine Roy, Mba has interest in Children, Education, Science And Technology, Human Rights, Health.

What skills is Geraldine Roy, Mba known for?

Geraldine Roy, Mba has skills like Lead Generation, B2b Marketing, Marketing Strategy, Crm, Strategy, Email Marketing, Marketing, Marketing Management, Business Intelligence, Demand Generation, Content Marketing, Strategic Partnerships.

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