Marketing Manager
Current• Responsible for design concepts influencing e-commerce and social media programs based on marketing objectives.• Manage the global digital advertising strategy to ensure the consistent implementation of brand messages across all campaigns.• Predict, track and analyze competitors and trends in the market. Set key performance indicators to find the right return on investment.Monitor and measure the ROI of all digital marketing campaigns through Google Analytics. Dramatically increased MissesDressy's social presence, which translates into direct online sales growth and brand following.Create and maintain a monthly social media calendar, monthly social media reports, social media performance, and penetration of key influencers in marketing.Identify and analyze potential partners for international marketing and digital initiatives. Initiate and maintain marketing partnerships with key fashion influencers, nationally and internationally.• Building strategic partnerships with leading online fashion platforms such as Wanelo, Polyvore, and Pinterest.Operate all paid marketing channels including SEO, screen, affiliates, retargeting, SEO, and email marketing.Monitor all print and online marketing materials, including online shops, email campaigns and promotional contests.
