Work with confidential information with discretion and professionalism.Act as primary point of contact between the President and internal/external stakeholders, managing and prioritizing communication effectively.Handle complex travel arrangements and itineraries; prepare detailed itineraries and materials for various meetings and events as required.Manage and prioritize the Presidents complex and fluid calendar, handling scheduling conflicts and ensuring smooth engagements.Coordinate internal and external meetings including but not limited to team meetings, full staff meetings, all hands meetings, off- site meetings, one-on-one meetings, meetings with team members and customers, etc.Maintain office supplies and all building maintenance needs; organized annual and monthly employee events for staff.Lead special projects and event planning and execution.

Supervise and administer Concur Expense Database for the Executive Team; prepare and submit expense reports.Master calendars, make travel arrangements, and coordinate meetings for the Executive Team.Manage and maintain extremely active and dynamic daily schedules.Assist VP of Marketing with tradeshow needs (hotel, travel, and vendors).Maintain office supplies and all building maintenance needs; organize annual and monthly employee events for staff.Orchestrate all logistics for internal and external events, meetings/conferences, and presentations.

Synchronized meetings, conference calls and events; reserve locations, send meeting invitations, manage attendee lists, coordinate audio/visual and assist with preparing and distributing materials.Maintained complex calendar and communication adjustments/changes.Personal and professional travel arrangements including researching flights, accommodation, creating detailed itineraries and staying well informed of changes. Including private jet arrangements and international travel.Responsible for managing relationships with building management, contractors, and vendors. Foresaw issues and initiate appropriate action to ensure the most effective use of the president’s time.Provided day-to-day executive administration support including email monitoring, drafting communication, filing, invoices, expense preparation, preparing of presentations, etc.Organize team lunches, dinners, and all company events

Coordinated all travel and itinerary including booking flights, hotel, rental car, reservations, etc.Identified and reserved meeting space and arranged off-site meeting locations. Regularly review scheduled meetings, re-‐evaluate priorities, and modify previous scheduled appointments.Handled general day-to-day tasks including taking meeting minutes and creating and distributing agendas for upcoming meetings.Managed heavy calendaring, coordinated meetings, and managed email and documents.

Responsible for the establishment, execution, documentation and management of strategic planning of email marketingSet up themes and seasonal calendar for all email marketing programsOptimized the design, content, targeting and messaging of email communicationsIncreased email campaigns performance through testing (including A/B), lifecycle management, personalization and dynamic content managementWorked cross-functionally with management, operations, IT and marketing to execute programs with precision and successProvided standardized email channel KPIs on a weekly basis, and provide recommendations on opportunities to improve the email channelIdentified the appropriate target market for each email campaign to ensure our open rates, delivery rates and click through rates were above non-profit email marketing benchmarks.Lead the creation of compelling marketing content and assets to convey the value of our solutions to targeted audiencesReported to the marketing director on sales revenues generated through email marketing campaigns

Managed the development of retail store chain lists in support of the sales team, thus allowing a more effective presentation of services to their assigned consumer packaged goods clientsOversaw the creation of new content and presentations for delivery to consumer/category insightsUtilized extensive variable data sources in order to analyze category, channel and shopper trendsCollaborated with and educated clients on in- depth views of their markets, thereby improving their understanding of their consumersDelivered key objectives for potential category growth by presenting findings to clients and upper managementDefined outreach through assessing objectives and identifying market through consumer and demographic analysisCorrelated the development and execution of marketing strategies that drove market awareness, interest and bottom line revenueMonitored, assessed and reported on internal/external business drivers, market trends, competitive actions and client needsManaged business development initiatives including staff training and education

Responsible for devising the hierarchy necessary for custom databases designed for assigned consumer packaged goods companiesDeveloped professional relationships with new and existing clients in order to improve lines of communication and referralsSubmitted data updates, customized hierarchy, monthly updates and restatementsResearched client concerns and any additional tasks assigned by managementGathered all data and requirements; established project plansAssigned tasks and projects to development team based on skill sets

Conducted category assessments analyzing data pertaining to: merchandising, promotions, item selection and inventory to heighten sales, ROI and profitDeveloped consumer insight capabilities that enhanced understanding of shoppers at the store levelCollaborated with department buyers to select merchandise and services that increase company sales, profit and to assure we are meeting consumer and store needsCreated planogram assortments to guarantee accurate representation of products to ensure visual appearance attainmentFormed and integrated custom marketing research to ensure marketplace success of an assigned categoryPartnered with purchasing to develop merchandising strategies to ensure visual appearance attainment

Upheld data integrity of item and vendor files and investigated and resolved any issues/concernsInvolved in every aspect of an item’s lifecycle from setup, rollout to discontinuationReviewed and approved all private label package artwork before print productionProvided consultation and support to the Item/Vendor client base within assigned business groupsManaged inventory process and replenishment at the store level and distribution center