• Owned the automation process of the lead journey from acquisition to MQL.• Marketo platform administrator.• Created a scalable process for the creation of Marketo programs & Salesforce campaigns that facilitatedthe insights into ROI of campaign performance.• Utilized Business Intelligence platform, DOMO, to provide real time insights into the performance of ourchannel marketing efforts across the entire customer lifecycle.• Continually monitored the database health by analyzing daily reports regarding email preferencemanagement, field population updates, lead source attribution & channel level performance• Partnered with the content team to build, strategize, optimize and deploy targeted & segmented prospect nurture program and email campaigns.• Deployed all integrations into our marketing automation platform including Drift, G2, LinkedIn Ads,Hopin, Facebook Ads, Content Syndication platforms, Appcues, etc.• Worked cross-functionally with marketing and sales orgs to document & enable new projects and processes to ensure adoption and campaign success.Notable Projects:• Collaborated with RevOps, Marketing Operations, and Sales team to strategize, execute, enable and launch Hopin's new MQL process to increase MQL to SQO conversion from 13% to 22%.• Strategized, executed, enabled teams and launched program for attributing Lead Source to net-new prospects to enable upper management to understand their spend and ROI on marketing campaigns.• Launched Hopin's preference center within Marketo, which increased the amount of opted-in leads that could be communicated and followed up with.

• Owned the digital execution, optimization, and success of Pluralsight's Global Webinars, Direct Mail programs, ABM digital programs, and Referral Program.• Built Marketo programs and Salesforce campaigns to execute on cross-functional marketing campaigns.• Increased email engagement (% Click from 1.50% to 3.98%) and webinar registration by 25%.• Increased webinar attributed pipeline by 95% through A|B testing and program optimizations.• Worked closely with the Pluralsight Content, ABM, and Sales teams to determine strategy and driveenablement for velocity channels.

• Implemented Newsletters, Webinars, and Email Blasts in the EMEA and APAC regions.• Executed and tracked performance on translation strategy for German and French speaking countries in EMEA.• Worked with the Field Marketing team to create an email promotion strategy for upcoming events.Increased trade show booked meetings by 233%.

• Worked with teams to spread brand awareness, drive event registration through email campaigns.• Collaborated with the Demand Generation and Revenue Operations team to create and launch emailnurture programs for different regions and products of Instructure.