• Led all Preview and Grand Opening events for the first European Flagship Microsoft Store location in London, UK, including strategy and execution. Events served as introduction and first look of new store to strategic and influential business partners, industry influencers and press. • Lead large-scale events for 80+ Microsoft Retail Store locations from creative development through execution. Events include new store openings, product launches and corporate partnerships. • Manage event and marketing plans for EDU and SMB audience programming and workshops chain-wide including Summer Camps, STEM Saturdays and Lessons in Leadership speaker series. • Create and develop go-to-market strategies through demand gen tactics to drive press, market awareness and create customer engagement. • Collaborate with relevant teams (advertising, public relations, social, operations etc.) to ensure consistent messaging and successful event execution. • Create event plans and program guides for execution on a local level by field teams. • Manage budgets for individual events and overall team budget ($6M+). Ensure events and programs come in at or under budget. • Manage vendor agencies.

• Managed creative development of retail in-store promotional signage for Starbucks North American locations.• Acted as a liaison between Starbucks Marketing teams and Global Creative Studio to ensure that creative briefs met and exceeded expectations.

• Managed creative development and execution of product packaging and brand collateral. • Analyzed Nielsen data (both internal and competitive) for Oberto brand and products. Used data to help recommend changes to marketing strategy.

• Led and developed strategic advertising plans for Microsoft’s first domestic and first global flagship stores (New York City and Sydney, Australia). • Managed advertising plans for all Microsoft Store retail locations (approximately 115) including strategic planning, budget, campaign development, creative development, and execution. • Managed advertising plans for seasonal campaigns and product launches. Coordinated with all marketing channels (e-mail, online, social media etc.) to ensure consistent campaign messaging and execution. • Launched Microsoft Retail Stores SMS/MMS marketing channel. Increased program subscribers by 65% and program revenue by 53% in FY15. • Worked across relevant stakeholders and product marketing groups to ensure integrated campaign alignment.• Analyzed campaign ROI to determine effectiveness and make recommendations for program changes.

• Manage all local publicity and promotional efforts for major film studio releases in Portland and Seattle markets resulting in an average of $100K in added promotional value per film/project. • Pitch and secure film reviews and feature coverage for film releases in local media including print, TV, radio and online. Maintain positive relationships with members of the press.• Develop customized marketing and publicity plans for clients based on specific need. • Manage and execute large scale events including talent appearance tours and theater grand openings. • Conceptualize and secure promotional opportunities for film and home video releases with radio, TV, and print partners for studios such as Warner Bros., Screen Gems/Tri-Star, Summit Entertainment, Lionsgate and Fox Home Entertainment among others. • Direct workflow and supervise six full-time employees and over 10 interns. Manage operations for Seattle office.

• Managed the development, sell-through, and execution of product integrations, placements and sponsorships involving the network’s advertising clients into programming on ABC Primetime and Late Night including hit shows, Extreme Makeover: Home Edition, Jimmy Kimmel Live and Ugly Betty.• Acted as liaison between clients/agencies and show producers, studios, ABC Ad Sales, Programming, Legal, Marketing, Business Affairs, Publicity and Broadcast Standards to ensure proper execution of product integrations and promotions.• Created proposals that outlined custom sponsorship opportunities. Wrote advertiser copy points for use in on-air product integrations.• Created and managed program for barter deals with non-advertisers that donated product to Extreme Makeover: Home Edition. Worked with companies, show producers and ABC Legal, Marketing and Programming to approve all off-air creative using the show’s logo.• Managed departmental projects totaling $3M