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Project manages and creates content for marketing campaigns. Builds complex data routing and management systems. Collaboratively analyzes engagement data and manages database cleansing. Implemented a company-wide rebrand. Worked with multiple clients to execute best practices on complex nurture campaigns. Experienced copywriter and editor; highly experienced in implementing the AP Stylebook. Familiar with MLA, APA and Chicago styles. Honed excellent project management skills writing for four simultaneous weekly publications, creating and managing email campaigns for overlapping events. Proficient with Eloqua, HubSpot, Marketo, the Microsoft Office suite, Power Automate, Adobe InCopy, InDesign, Photoshop and Dreamweaver, Salesforce, SaxoTech, HTML, and CSS.
Bio-Techne
View- Website:
- bio-techne.com
- Employees:
- 2948
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Senior Marketing Automation ManagerBio-TechneMinneapolis, Mn, Us -
Marketing Automation ManagerMrm Aug 2021 - PresentFunctioned as the key Eloqua marketing automation advisor for assigned client, providing guidance on campaign design, functionalities, platform integrations reporting and optimization recommendations. Built custom data routing flows in many platforms including Microsoft Power Automate. Managed content posting on PathFactory for 8 persona specific content hub pages and project managed the creation of quarterly microsites for keynote events on PathFactory. Quality checked all outgoing content to… Show more Functioned as the key Eloqua marketing automation advisor for assigned client, providing guidance on campaign design, functionalities, platform integrations reporting and optimization recommendations. Built custom data routing flows in many platforms including Microsoft Power Automate. Managed content posting on PathFactory for 8 persona specific content hub pages and project managed the creation of quarterly microsites for keynote events on PathFactory. Quality checked all outgoing content to ensure consistency around communication policies, brand guidelines, and best practices. Show less -
Marketing Automation SpecialistCelarity Oct 2019 - PresentProject managed and produced all US campaigns for the Safety and Industrial Business Group. Created global strategic automation programs and implemented integration with other platforms. Conducted training for new tools and processes. Created documentation on division specific email and campaign details needed for each campaign. Maintained running campaigns and conducted reporting for each division. Expedited emails for multiple campaigns running simultaneously and regulated send times and… Show more Project managed and produced all US campaigns for the Safety and Industrial Business Group. Created global strategic automation programs and implemented integration with other platforms. Conducted training for new tools and processes. Created documentation on division specific email and campaign details needed for each campaign. Maintained running campaigns and conducted reporting for each division. Expedited emails for multiple campaigns running simultaneously and regulated send times and dates to avoid list fatigue. Show less -
Campaign SpecialistRelationship One Sep 2017 - Oct 2019Worked closely with all members of client marketing teams to create assets for email campaigns, as well as schedule and execute planned campaigns. Designed fresh email and landing page templates. Implemented emails for multiple concurrent campaigns. Executed best practices for data routing and organizing programs. Implemented new data collection systems, worked closely with teams to execute data cleansing. Proficient in campaign analytics and event registration management tools. Troubleshooted… Show more Worked closely with all members of client marketing teams to create assets for email campaigns, as well as schedule and execute planned campaigns. Designed fresh email and landing page templates. Implemented emails for multiple concurrent campaigns. Executed best practices for data routing and organizing programs. Implemented new data collection systems, worked closely with teams to execute data cleansing. Proficient in campaign analytics and event registration management tools. Troubleshooted all aspects of campaigns, programs, and all asset types in Oracle Eloqua. Show less -
Digital Marketing Analyst At GranicusGranicus Jun 2016 - Sep 2017Saint PaulWorks closely with all members of the marketing team, including designers, content writers, marketing operations personnel, website designers and field representatives to create content for blogs and emails. Other duties include running reporting on specific emails in campaigns, writing code to build and tailor emails to specific content, creating images for use in emails and landing pages, collect and upload email subscribers to a CRM, field requests for emails from individuals outside the… Show more Works closely with all members of the marketing team, including designers, content writers, marketing operations personnel, website designers and field representatives to create content for blogs and emails. Other duties include running reporting on specific emails in campaigns, writing code to build and tailor emails to specific content, creating images for use in emails and landing pages, collect and upload email subscribers to a CRM, field requests for emails from individuals outside the marketing team, update the company website and intranet with new content and complete miscellaneous tasks as directed. Show less -
Marketing Communications FellowGranicus Feb 2016 - Jun 2016Greater Minneapolis-St. Paul AreaWorks closely with all members of the marketing team, including designers, content writers, marketing operations personnel, website designers and field representatives to create content for blogs and emails. Other duties include running reporting on specific emails in campaigns, writing code to build and tailor emails to specific content, creating images for use in emails and landing pages, collect and upload email subscribers to a CRM, field requests for emails from individuals outside the… Show more Works closely with all members of the marketing team, including designers, content writers, marketing operations personnel, website designers and field representatives to create content for blogs and emails. Other duties include running reporting on specific emails in campaigns, writing code to build and tailor emails to specific content, creating images for use in emails and landing pages, collect and upload email subscribers to a CRM, field requests for emails from individuals outside the marketing team, update the company website and intranet with new content and complete miscellaneous tasks as directed. Show less -
Holmes County Local EditorAlonovus Apr 2014 - Nov 2015I decided the layout of the publication and had creative control over everything printed. I gathered ideas, wrote, edited and supplied photography for features and news stories. I wrote a weekly column, “Wait… What?” I collaborated with other weekly columnists and coordinated with freelance writers to delegate work. I covered multiple beats including local sports, government and human interest. I oversaw the paper’s social media and website content. I built relationships within the community.
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Assistant Local EditorAlonovus Feb 2014 - Apr 2014I wrote stories for each of the four weekly publications and special issues. I gathered my own leads in addition to other stories that were assigned to me. I did the necessary photography for any stories I wrote.
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News EditorGraphic Publications Oct 2013 - Feb 2014I copy edited all stories and press releases for each of the four weekly publications, as well as special issues. I spent time editing and formatting items for a weekly community calendar in each publication. I answered the phone to take classified ads.
Leah Dumancas Skills
Leah Dumancas Education Details
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English Language And Literature/Letters
Frequently Asked Questions about Leah Dumancas
What company does Leah Dumancas work for?
Leah Dumancas works for Bio-Techne
What is Leah Dumancas's role at the current company?
Leah Dumancas's current role is Senior marketing automation manager.
What is Leah Dumancas's email address?
Leah Dumancas's email address is le****@****ann.com
What schools did Leah Dumancas attend?
Leah Dumancas attended The College Of Wooster.
What skills is Leah Dumancas known for?
Leah Dumancas has skills like Copy Editing, Creative Writing, Ap Style, News Writing, Blogging, Journalism, Storytelling, Feature Articles, Editorial, Proofreading, Content Development, Fact Checking.
Who are Leah Dumancas's colleagues?
Leah Dumancas's colleagues are Kyle Harren, Cpa, Matthew Hugger, Sibylle Molt (Phd.), Kirstin Wilson, Robert Sealock, Sam Melchior, Elle Nelson.
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